Publications

February 2014 (Revised June 2015)
Case

Fei Cheng Wu Rao (If You Are the One): The Media as a Reflection of Society

By: Christopher Marquis, Zoe Yang and Juelin Yin

As Fei Cheng Wu Rao, China's most popular entertainment program, enters its fourth year, company leaders grapple with questions of how to keep the show fresh and reach new markets. In particular, the show is poised to expand to Africa, yet there are significant... View Details

Keywords: China; Globalization; Entertainment; TV; Media; Television Entertainment; Media and Broadcasting Industry; China

fall 1976
Article

Intellect on Television: The Quiz Show Scandals of the 1950's

By: R. S. Tedlow

Keywords: Television Entertainment; Society; Telecommunications Industry

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2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry

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01 Mar 2010
News

The Heart of the Deal

of Comcast who will run the new enterprise, has high-profile business, especially TV business, in his genes. His father, Dan Burke (MBA ’55), is the former CEO of Capital Cities/ABC and a television industry... View Details

Leonard H. Goldenson

As head of the merged American Broadcasting Company and Paramount Pictures, Goldenson became known as the man who “wed television to the movies.” Goldenson was able to convince Disney Studios and Warner Brothers to produce TV shows for... View Details

Keywords: Entertainment & Broadcast Media

01 Feb 1998
News

Running Up the Score

industry as another catalyst was gathering critical mass: the dynamic pairing of television and sports. Neil R. Austrian (MBA '68), president of the National Football League, explains: "The 1958 Colts-Giants... View Details

Keywords: Garry Emmons

Kent Bennett

sold original material including a network television pilot and a feature film. He began his career with Bain & Co., where he worked on projects in industries spanning IT, retail, consumer products,... View Details

Keywords: Venture Capital

01 Dec 1999
News

The Message and the Media: Advertising's Brave New World

produced Time Warner. Technology-driven new entrants are also changing the industry and none more so than the Internet. Will the Internet eventually replace television as a major consumer-advertising medium,... View Details

Keywords: Peter K. Jacobs

October 2019 (Revised December 2019)
Case

Swizz Beatz

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market. View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

July 2008 (Revised January 2010)
Case

PCCW now

By: Andrei Hagiu and Waishun Lo

In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong

01 Sep 2003
News

Globalization Revisited

Levitt predicted pervasive standardization, Ghemawat’s paper, “Global Product Standardization? A Case Study and a Model,” shows current reality to be otherwise. Ghemawat has found that a number of industries that seem ripe for strategies... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

Alumni WDYDWYD

Mary Dell Harrington

industry is exciting, deeply satisfying, and a logical career extension from NBC, Discovery, and Lifetime Television – where I worked for twenty years post-MBA. Launching a blog and relaunching my career –... View Details

01 Oct 2001
News

Jeffery E. Sagansky: That's Entertainment

industry giants such as Brandon Tartikoff and Grant Tinker. There he began honing the skills that have since secured his own reputation as a television programmer extraordinaire. The key, Sagansky observes,... View Details

Keywords: James E. Aisner; Arts, Entertainment

Web

General File - Photography Collections - Historical Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Photography Collections Introduction Large Collections Automobile Industry Caterpillar... View Details

01 Sep 2003
News

Patrick Moreton

nascent industry became established so that Americans had an opportunity to use the spectrum and enjoy its benefits. When television came along, the largest radio networks were given a privileged opportunity... View Details

Keywords: Garry Emmons; Telecommunications; Information

Web

Films & TV | Baker Library | Bloomberg Center | Harvard Business School

trade and industrial organizations across the country. The corporation also underwrote The U.S. Steel Hour, a television program featuring hour-long dramas that ran from 1953 to 1963. The following... View Details

28 May 2019
News

What I Do: Gordon Medenica (MBA 1979)

photo by Ryan Donnell Last October, Gordon Medenica was in New York for an industry conference when the calls started coming in. As lead director of Mega Millions, the multi-state consortium he’s been overseeing since 2017, Medenica was... View Details

Keywords: Ryan Jones; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Jun 1997
News

Entertainment Moguls Ponder the Future at HBS Conference

with an audience of some 350 people. Biondi said that future success in the entertainment industry will depend on senior executives' ability to predict trends from new technology. He reminded participants that TV executives, for example,... View Details

Keywords: Paula Maute

August 2000 (Revised August 2005)
Case

STAR TV in 1993

Describes STAR TV, a pan-Asian satellite network that has standardized its strategy across its target markets. STAR's acquisition by Rupert Murdoch's News Corporation provides an opportune point to analyze whether the viability of this strategy is likely to increase or... View Details

Keywords: Integration; Adaptation; Globalization; Television Entertainment; Telecommunications Industry