Publications

01 Sep 2003
News

Patrick Moreton

nascent industry became established so that Americans had an opportunity to use the spectrum and enjoy its benefits. When television came along, the largest radio networks were given a privileged opportunity... View Details

Keywords: Garry Emmons; Telecommunications; Information

01 Feb 1998
News

Running Up the Score

industry as another catalyst was gathering critical mass: the dynamic pairing of television and sports. Neil R. Austrian (MBA '68), president of the National Football League, explains: "The 1958 Colts-Giants... View Details

Keywords: Garry Emmons

28 May 2019
News

What I Do: Gordon Medenica (MBA 1979)

photo by Ryan Donnell Last October, Gordon Medenica was in New York for an industry conference when the calls started coming in. As lead director of Mega Millions, the multi-state consortium he’s been overseeing since 2017, Medenica was... View Details

Keywords: Ryan Jones; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

January 1996 (Revised January 1996)
Teaching Note

Colonial Broadcasting Co. TN

By: Arthur Schleifer Jr. and George Wu

Teaching Note for (9-894-011). View Details

Keywords: Contracts; Advertising; Television Entertainment; Entertainment and Recreation Industry; United States

November 1983
Case

Cablevision of Boston

By: Howard H. Stevenson

Keywords: Television Entertainment; Business and Government Relations; Media and Broadcasting Industry

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Web

Films & TV | Baker Library | Bloomberg Center | Harvard Business School

trade and industrial organizations across the country. The corporation also underwrote The U.S. Steel Hour, a television program featuring hour-long dramas that ran from 1953 to 1963. The following... View Details

Web

General File - Photography Collections - Historical Collections

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Photography Collections Introduction Large Collections Automobile Industry Caterpillar... View Details

October 2019 (Revised December 2019)
Case

Swizz Beatz

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market. View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

July 2008 (Revised January 2010)
Case

PCCW now

By: Andrei Hagiu and Waishun Lo

In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details

Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Media and Broadcasting Industry; Hong Kong

2013
Article

Optimizing the Amount of Entertainment in Advertising: What's So Funny about Tracking Reactions to Humor?

By: Thales S. Teixeira and Horst Stipp

Humor and other entertaining content, as opposed to demonstrations of product features and "selling," are increasingly used in advertising, such as TV commercials, to attract and keep consumers' attention. This study uses facial tracking to explore how marketers can... View Details

Keywords: Advertising Content; Entertainment; Face Perception; Advertising; Digital Marketing; Television Entertainment; Consumer Products Industry; Consumer Products Industry

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01 Mar 2010
News

The Heart of the Deal

of Comcast who will run the new enterprise, has high-profile business, especially TV business, in his genes. His father, Dan Burke (MBA ’55), is the former CEO of Capital Cities/ABC and a television industry... View Details

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

Walker, who was invited by the student-led High Tech and New Media Club to speak at the School in March, equated the changes brought about by the Internet with the transformational effect the automobile, the telephone, and television have... View Details

01 Oct 2001
News

Jeffery E. Sagansky: That's Entertainment

industry giants such as Brandon Tartikoff and Grant Tinker. There he began honing the skills that have since secured his own reputation as a television programmer extraordinaire. The key, Sagansky observes,... View Details

Keywords: James E. Aisner; Arts, Entertainment

Alumni WDYDWYD

Mary Dell Harrington

industry is exciting, deeply satisfying, and a logical career extension from NBC, Discovery, and Lifetime Television – where I worked for twenty years post-MBA. Launching a blog and relaunching my career –... View Details

March 2002 (Revised July 2002)
Case

TiVo in 2002: Consumer Behavior

Brodie Keast is anxious to understand the sharp contrast between the inertia of prospects and the deep emotional response shown by converted users of TiVo. After an overview of the company's situation and problems, the case focuses on different kinds of data (sales... View Details

Keywords: Consumer Behavior; Television Entertainment; Entertainment and Recreation Industry