Publications

June 1999
Teaching Note

Markets for Technology and the Returns on Research TN

By: Clayton M. Christensen

The purpose of the readings and class discussion is to help students understand why it often is so difficult for companies that conduct research to capture its value in their commercial businesses. Often new technology leaks more easily to the market. Students can... View Details

Keywords: Problems and Challenges; Research; Commercialization; Technology Adoption; Value

16 Dec 2022
Research & Ideas

Why Technology Alone Can't Solve AI's Bias Problem

human toll to letting algorithms do the work. “Maybe there is a bias from people who have been traditionally hiring men.” Searches on popular recruiting sites might seem like a neutral way to find prospective candidates, but their underlying View Details

Keywords: by Michael Blanding; Technology

02 May 2016
Blog Post

Why We Recruit: Samsung Global Strategy Group

experience, Samsung GSG is the place for you. There’s no place like Samsung GSG where you can work on anything such as growing the #1 global smartphone brand in Europe, exploring cutting edge battery technology in southeast Asia, or... View Details

Keywords: Technology

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Information Technology Industry

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25 Apr 2014
News

Tapping into more effective water technologies

Laura Shenkar (MBA 1992) is helping companies and governments apply the most important innovations in water. "Providing solutions to tackle water scarcity is one of the greatest business opportunities of our time," says Shenkar, founder and principal of Artemis Water... View Details

April 2017
Supplement

Q&A with Tom Kalil, Deputy Director for Technology & Innovation

By: Linda A. Hill and Allison J. Wigen

In this video supplement to the HBS case study "Tom Kalil, Deputy Director for Technology & Innovation," case protagonist Tom Kalil discusses leading a team of policy entrepreneurs at the White House Office of Science and Technology Policy from 2008-2016. View Details

Keywords: Innovation; Government; Government Innovation; Leading Teams; Collaboration; Cross-sector Collaboration; Innovation Strategy; Innovation Leadership; Leadership; Leadership Development; Groups and Teams; Policy; Collaborative Innovation and Invention; United States

25 Oct 2018
Cold Call Podcast

Vodafone’s Innovative Approach to Advanced Technologies

Keywords: Telecommunications

September 2017 (Revised March 2018)
Case

Chai Point: Disrupting Chai

By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani

Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details

April 1999
Article

Software Development Strategy for the Internet Age: Lessons from Netscape's Cross-platform Development Strategy

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Strategy; Internet and the Web; Learning; Web Services Industry

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04 Jun 2001
Research & Ideas

RealNetworks, CNET, and Judo Strategy

Commerce and Strategy panel at the 2001 Global Alumni Conference. He told alumni that fighting against a larger, stronger rival means not playing the game that your opponents want you to play. "Instead, figure out a different way to... View Details

Keywords: by Jim Aisner

12 Oct 1999
Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

of Internet advertising on the industry as a whole. According to Silk and his colleagues, changes in the industry's external environment fit into three broad categories: technical, regulatory, and economic. Advances in technology reach... View Details

Keywords: by Peter K. Jacobs; Advertising

September 2023 (Revised January 2024)
Case

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details

Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

January 1999
Case

State Street Corporation: Leading with Information Technology (B)

By: Stephen P. Bradley and Kelley Porter

With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details

Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

they explain why company adoption of integrated reporting is essential for sustainable strategies and society. Martha Lagace: How do you define One Report? Robert G. Eccles and Michael P. Krzus: One Report is the integration of... View Details

Keywords: by Martha Lagace

November 1988 (Revised July 1997)
Case

Technology Transfer at a Defense Contractor

By: Linda A. Hill

At a time of great changes in the corporate environment, Larry Yoshino, a design lab manager at Parsons Controls Corp., faces a delay in a costly defense project due to the inability of one of his subordinates to gain the cooperation of engineers at Parsons'... View Details

Keywords: Organizational Change and Adaptation; Change Management; Conflict Management; Managerial Roles; Management Teams; Employees; Competitive Strategy; Projects

02 Jul 2014
Blog Post

Connecting Fashion & Technology at Kate Spade

April was filled with introductory calls and various trips to New York City and San Francisco. In the end, my interview with the Senior Director of Product Strategy here at the Kate Spade company went extremely well, and I was very... View Details

Keywords: Technology; Technology

07 Apr 2010
Working Paper Summaries

Location Strategies for Agglomeration Economies

Keywords: by Juan Alcácer & Wilbur Chung; Technology

February 2001
Case

Sun Microsystems, Inc.: Solaris Strategy

In the late 1990s, Sun Microsystems' Solaris has emerged as the dominant UNIX-based alternative to Microsoft for server operating systems. At the same time, the open source operating system Linux has appeared unexpectedly, and it is generating significant excitement... View Details

Keywords: Digital Platforms; Competition; Open Source Distribution; Standards