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Publications

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  • 16 Dec 2020
  • Blog Post

Faculty Books Published in 2020

chapter studies how experimental policy design can be a cost-effective way to attain program goals. The last chapter examines geographic disparities in innovation, joblessness, and technological dynamism and studies how reallocation of grants and geographically View Details
Keywords: All Industries
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

elements that executives need to align and strengthen. This article describes how companies have used the matrix to clarify their relationships with daughter brands, retool their identities to support new businesses, revamp their overall image, evaluate View Details
Keywords: Dina Gerdeman
  • 06 Feb 2007
  • First Look

First Look: February 6, 2007

consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both... View Details
Keywords: Martha Lagace
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
  • 19 Jun 2018
  • First Look

New Research and Ideas, June 19, 2018

directed to take steps within six months to reduce the waiting time for outpatient appointments—measured as the time to first available outpatient appointment—to no more than 15 days. For Furlan and his colleagues in neurology, achieving this View Details
Keywords: Dina Gerdeman
  • 01 Sep 2015
  • News

The Business of Love

companies and, well, straight men. In the offices of a Cambridge software firm, the Deckingers are discussing their vision for Jess, Meet Ken with a team of mobile app designers. Their target audience is single, heterosexual women, ages... View Details
Keywords: April White
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

variability than was the case historically. Under the new policy, dividends would be tied to the company's underwriting results, its performance relative to predetermined goals, and a target payout ratio. Progressive's new policy was... View Details
Keywords: Martha Lagace
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

impact the long-term value of a public company. To advance its cause, the Office targeted Home Depot. In an effort to bring about change at the company, the AFL-CIO and AFSCME corresponded with Home Depot executives, staged public... View Details
Keywords: Martha Lagace
  • 01 Sep 2008
  • News

The Levitt Brand

where he is going, any road will take him there emphasis in original. If any road is okay, the chief executive might as well pack his attaché case and go fishing. If an organization does not know or care where it is going, it does not need to View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2011
  • News

Making the Case for Leadership

programming vision, to recruiting and motivating a growing team of employees (some of whom, like Swan, were commuting from other cities at the time). Also in play: managing a tight, closely watched budget while walking the line between View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; National Security and International Affairs; Government; Health, Social Assistance; Data Processing, Hosting, and Related Services; Information; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Food Manufacturing; Manufacturing; Nonmetallic Mineral Product Manufacturing; Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

media, notably Twitter, to generate grassroots support around his call to make America great again. Effective communications and wise targeting of resources against key voter segments, notably in swing states, were equally important in... View Details
Keywords: by Christina Pazzanese
  • 28 Jan 2014
  • First Look

First Look: January 28

propose the Attention-contingent Advertising Strategy, a framework to match the most effective approach to the quality of attention contingently available. As the value of attention rises, marketers need to become better managers of... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2011
  • First Look

First Look: September 13

Advertising (DTCA), detailing, and Meetings and Events (M&E). We then propose an alternative choice model specification that relaxes the IPS property-the so-called "flexible substitution" logit (FSL) model. The (random... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1997
  • News

Doing It Your Way

diverse product lines in health care, computers, printers, and scientific instruments, he notes, because it has established autonomous divisions around the globe with clear performance targets and incentives to grow. Other innovative... View Details
Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

volume, penetration, buy rate, facings, and advertising target rating points all down. In addition, Hamburger Helper was facing an increasingly competitive environment in the dinner category with Kraft,... View Details
Keywords: Martha Lagace
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help,"... View Details
  • Web

Past Issues - Alumni

targets leaders working on the frontlines. Dean Nohria Looks Ahead He foresees an exciting period of innovation for the School and the field of management education Fair Trade Appearance, Attraction, and the Monetization of Allure... View Details