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- All HBS Web (569)
- Faculty Publications (115)
- 9 AM – 10 AM EST, 09 Jan 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: January... View Details
Diane S. M. von Furstenberg
Von Furstenberg emerged on the fashion scene with three simple black jersey-style silk dresses in 1970. In the denim craze of the seventies, the silk dresses stood out for their elegance and sophistication, and it was upon this basis that von Furstenberg built her... View Details
Keywords: Fabric & Apparel
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
other than price. On the other hand, the most loyal consumers have a price perception that is significantly affected by the nature and value of the targeted offers they receive in exchange for their... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
activism are high for the subset of targets that are acquired ex-post, but not detectably different from zero for targets that remain independent a year after the initial activist request. Announcement... View Details
Keywords: Martha Lagace
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known brands like Merrill Lynch will... View Details
- Profile
Juan Camargo
save gas money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a... View Details
- 10 Dec 2007
- HBS Case
One Laptop per Child
technique where you set an almost impossible price target and then "engineer backwards" the design of the product to meet that price, explains Quelch. The technique has been used occasionally by... View Details
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities... View Details
Keywords: Dina Gerdeman
- 05 Dec 2016
- News
Scaling Up at Five Below
target audience, where Joel Anderson (MBA 1993) is CEO. A retailer of trendy goods where everything is (you guessed it) five dollars and below, Five Below was launched in 2002 and now has over 500 stores throughout the United States.... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
the nature of the organization's business and how the organization intends to succeed and outperform competitors. It articulates the critical elements for a company's growth strategy 5: Objectives for growth in shareholder value Targeted... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 01 Dec 2013
- News
Plugged In
money. That won't work for the ELR. "The consumer we're targeting is not that price conscious," notes Camargo, adding that it's more of an emotional purchase. "When they drive a vehicle, they want it to be a... View Details
- 06 Feb 2006
- Research & Ideas
The Trouble Behind Livedoor
cleverest of the stock splitters, as it recognized that a high post-split stock price would allow the firm to complete stock financed acquisitions. As long as investors in the target company were willing to... View Details
- 24 Apr 2014
- News
Helping India’s energy crisis, one bulb at a time
experience with Motorola Mobility, Yarlagadda saw a safe and economical solution. Yarlagadda developed a solar-powered LED lantern that turns a few hours of sunlight into more than double the lighting power. “I priced my lanterns at $25... View Details
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and quality were managed so that... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
overseas backlash against U.S. goods? A: Long before the Iraq conflict, the triumphal tone of America's global march set off a backlash. Brands such as McDonald's, Starbucks, and The Gap have become targets for protesters in many parts of... View Details
Keywords: by Sean Silverthorne
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
requirements. Because Teradyne did not have to satisfy aggressive short-term revenue expectations, the product architecture could be built around the price point demanded by the cost-sensitive customers in its View Details
- Web
Suppliers - Institute For Strategy And Competitiveness
they will benefit from healthy and sustainable competition. Several leading suppliers are refocusing their efforts to achieve value when they introduce new products and drugs. The move to paying for value will mean that the pricing... View Details
- 03 Nov 2015
- First Look
November 3, 2015
employment regulation. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50041 November 2015 Accounting Review The Effect of Target Difficulty on Target Completion: The Case of Reducing Carbon... View Details
Keywords: Sean Silverthorne
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
cooperation with Amazon? Are there other strategic partners to consider? As the largest publisher in the world, should Random House take a stand on e-book pricing and royalty rates? Finally, if the entire structure of the book publishing... View Details
- 14 Feb 2017
- First Look
First Look at New Research: February 14
therefore, had to choose which group to target as this would dictate future product development efforts. With the planned launch date quickly approaching, the target market selected also impacted... View Details
Keywords: Sean Silverthorne