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Show Results For
- All HBS Web
(522)
- News (219)
- Research (236)
- Events (4)
- Multimedia (8)
- Faculty Publications (111)
- 13 Jun 2014
- Op-Ed
World Cup Soccer: 770 Billion Minutes of Attention
overload. Using a standard cost of $25 per thousand viewers, which is generally charged by broadcast companies for a 30 second ad on primetime television in the United States (a value cheaper than Japan and more expensive than Brazil) FIFA has the potential to generate... View Details
- 24 Apr 2014
- News
Sending a warning about climate change dangers
Dan Abbasi (AB 1986, MBA 1998) has produced “Years of Living Dangerously,” a Showtime TV series about the impact of climate change. (Published April 2014) View Details
Samuel I. Newhouse
stations, and 20 cable TV stations. Newhouse’s strict financial control and oversight enabled him to build the most profitable publishing company in the United States. View Details
Keywords: Publishing & Print Media
- 01 Oct 2002
- News
The World According to MTV
TV brand, with 38 channels reaching more than one billion viewers in 164 countries, earning it “membership in that tiny elite of such globally transcendent brands as Coke and Levi's.” Eighty percent of MTV's global viewership is outside... View Details
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by studying View Details
Keywords: Laura Singleton (MBA 1988)
Oprah G. Winfrey
movie productions, a new cable TV channel, a book club, and one of the fastest growing new magazines in the last decade, O, The Oprah Magazine. Winfrey has won numerous awards for her work and is considered one of the most influential... View Details
Keywords: Entertainment & Broadcast Media
- 06 May 2015
- News
A portfolio of patents
Former cable and satellite TV executive Kazie Metzger (MBA 1970) is president of Personalized Media Communications, an intellectual property firm focused on patents. (Published May 2015) View Details
- 01 Dec 2015
- News
Snapping Up Voters
cell-phone screen. “One way that 2016 will be different from 2012 is campaigns and super PACs will devote more resources to content production for digital,” says Saliterman. While most digital-first politicos trash the passive nature of broadcast View Details
Keywords: Sasha Issenberg
- 01 Jun 2016
- News
In My Humble Opinion: Julie Bishop (AMP 151, 1996)
Representatives is renowned for its robust level of parliamentary debate, which is a polite way of saying that it can be very noisy and rowdy. I focus by imagining I’m speaking to people watching TV at home.” Seeding next-gen diplomats:... View Details
Keywords: Julia Hanna; photography by X99/Zuma
- 25 Feb 2020
- News
Elevator Pitch: Rec Checks
Illustration by Drue Wagner Illustration by Drue Wagner Concept: A social app (with Bill Gates as lead investor) that helps users find and share great experiences. Likewise uses AI and recommendations from friends to provide curated suggestions for View Details
Thomas S. Murphy
At the age of 29, Murphy took control of a nearly bankrupt television station in Albany, NY, that would become a launching point for a media empire worth over $5 billion. Through successfully acquiring and integrating over 30 media companies (newspapers, View Details
Keywords: Entertainment & Broadcast Media
William T. Kerr
company, which publishes more than 50 home-and-family oriented magazines, including Better Homes and Gardens and Ladies’ Home Journal, and owns a dozen TV stations. View Details
Keywords: Publishing & Print Media
- 01 Feb 1998
- News
A Player's View: Gord Kluzak (MBA '98)
High above the gleaming ice surface of Boston's FleetCenter, Gord Kluzak (MBA '98) gazes down intently at the fast-paced action between the Boston Bruins and the Pittsburgh Penguins. No ordinary spectator, Kluzak is an Emmy Award–winning View Details
Keywords: James E. Aisner
- 01 Dec 2006
- News
Faculty Research Online From HBS Working Knowledge
roles of Europe and the United States in promoting the flow of capital across national borders. Investor Protection: The Czech Experience When TV Nova launched as the first privately owned TV channel in... View Details
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
the Corporate Image Gary Works Photograph Album Resources Research Links Films & TV Bibliography From the Director Site Credits Special Collections Search Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion... View Details
- 01 Jun 2015
- News
Screen Grab
Illustrations by Josh Cochran When actor Jeffrey Tambor stepped to the podium at this year’s Golden Globe Awards to accept the honor of Best Actor in a TV Series, Musical or Comedy, he did so for a show that didn’t premiere on HBO,... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Sep 2013
- News
The Joy of Spending
TV that you bought in college," says Norton. "Now think back to spring break in college. It might have cost the same amount to go on spring break as it did to buy that TV, but the memories from spring break are making you happier now."... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
offerings and consumer needs has been challenging the effectiveness of both mechanisms. Q: What kinds of consumer habits does consumer empowerment work against? A: Consumers typically tend to adopt ritual lifestyles, and to develop dependencies towards the same drinks,... View Details
Keywords: by Martha Lagace
- 17 Apr 2016
- News
Driving Digital Expansion
Growing up in Borneo, Rohana Rozhan (AMP 171, 2006) was known by all the boys as “Rohana the Piranha,” a nickname that offers some sense of the 53-year-old’s fierce commitment as CEO of Astro Malaysia, a $1.4 billion company providing pay View Details
- Career Coach
Hillary Mann
aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details