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Show Results For
- All HBS Web
(367)
- News (103)
- Research (170)
- Events (2)
- Multimedia (6)
- Faculty Publications (79)
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
Authentic Leadership Development. Reflection and recalibration are so important in leading a purposeful life and career. The book has been perched on my desk at work since graduation. For me, it is a symbol and a reminder to stay true to... View Details
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
the "iPhone 4 Steve." In China, where especially the younger generation is looking to technology and business to transform lives, Jobs symbolized innovation and leadership in both. Noam Wasserman (Entrepreneurial Management)... View Details
- 10 Jan 2005
- Research & Ideas
How to Put Meaning Back into Leading
structure the organization, design jobs, and allocate roles and responsibilities—that shape how people who work in the organization experience their jobs. Second, leaders engage in symbolic actions—through the stories they tell, the View Details
Keywords: by Martha Lagace
- 23 Mar 2020
- News
Signal Boost
town, dressed in traditional Dutch dress. Lara will do the same, and she plans to incorporate Mexican embroidery in her Dutch-inspired panel ensemble. “That’s what I'm trying to do—sort of blend traditions. It’s a physical symbol of how... View Details
- 27 Mar 2014
- News
From Marx to Marketing
VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia... View Details
- 05 Jan 2017
- Blog Post
Crossing the River: The HBS/HKS Joint Degree Program
I often felt like my routine crossing the river symbolized efforts to bridge the gap between the distinct social, cultural, and intellectual communities. While I initially sought to resolve these contrasting worldviews, I now appreciate... View Details
- Web
Hispanic and Latinx Heritage Month | Baker Library
feature, where you can filter for companies founded or led by Hispanic/Latine individuals. Explore Mintel's various reports: Hispanics and Symbols of Identity - US - 2024 Marketing to Hispanic Gen Zs - US - 2024 Marketing to Hispanic Moms... View Details
- Web
Seen and Unseen | Baker Library | Bloomberg Center | Harvard Business School
fighting a grizzly bear, with a man on a white horse at right raising a gunstock war club to fend off attack. By their resistance, Plains tribes also became conflated with earlier symbols of Native peoples, emphasizing their violent... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
identity crisis of sorts because their jobs and their family roles no longer allow for the authoritative (some would say patriarchal) roles of the past. To compensate for this felt emasculation on the work and home fronts, men are now obsessed with View Details
Keywords: by Manda Salls
- 05 Mar 2024
- Blog Post
IFC India: Our Godrej Site Visit
Godrej Group has a huge potential environmental impact, and the mangroves conserved at the company’s HQ serve as a symbol of company’s social and environmental awareness throughout its supply chain. Adi Godrej then wowed us with his... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
Through careful packaging, unadulterated ingredients, and savvy salesmanship, Heinz and later Heinz & Noble had provided such assurance. Grocers, wholesalers, and their customers—Heinz's end users—now associated the anchor symbol with... View Details
Keywords: by Nancy F. Koehn
- 03 Nov 2014
- Research & Ideas
Brand Lessons From the Nobel Prize
brand heritage as "a dimension of a brand's identity found in its track record, longevity, core values, use of symbols and particularly in an organizational belief that history is important." The Nobel Prize Heritage Quotient These five... View Details
Keywords: by Carmen Nobel
- Web
Black History Month | Baker Library
and Entrepreneurship Dive into Mintel for Black-focused consumer research reports: Black Americans and Symbols of Identity - US - 2024 Marketing to Black Millennials and Gen Zs - US - 2024 Look at EMARKETER's reports related to Black... View Details
- 18 Jun 2014
- Research & Ideas
Leading Innovation is the Art of Creating ‘Collective Genius’
Sparks" to develop the brand and a plan to change how employees experienced HCL. The group started with an icon, Thambi, which means "brother" in Tamil, symbolizing "the importance of the individual and the value of the collective" at... View Details
Keywords: by Kim Girard
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
"globalness." Consumers all over the world associate global brands with three characteristics. Global Myth. Consumers look to global brands as symbols of cultural ideals. They use brands to create an imagined global identity... View Details
- 01 Oct 1997
- News
Doing Something Real
across the river and around the world than CIA, to symbolizing much that the younger generation and people everywhere aspire to. Not to say my classmates and I have had a whole lot to do with ending the Cold War, or the near universal... View Details
Keywords: Andrew Tobias (MBA '72)
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
one way to successfully compete with Amazon,” Raffaelli says. “Indie bookstores offer a story of hope and symbolize the power of community as a source of competitive advantage.” Raffaelli will deliver the opening keynote address at the... View Details
- 01 Feb 2000
- News
Q & A: Laura Liswood and the Council of Women World Leaders
our symbolic stocking: things such as character, trust, and vision. Many of them have said, however, that as leaders they were so often put in difficult situations because they were women that they really had to have a passion for... View Details
Keywords: Nancy O. Perry
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
and the US auto industry are on their way to recovery and that the IPO symbolizes the beginning of a new stage in the life of GM, whose sales figures have recently shown improvement. Vineet Kumar, Assistant Professor of Business... View Details
- 25 Aug 2015
- First Look
First Look Tuesday
dynamics that guide a vicarious learning interaction. Integrating theories of experiential learning and symbolic interactionism, I offer a theoretical account of coactive vicarious learning, capturing these co-constructed, interpersonal... View Details