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Show Results For
- All HBS Web
(1,020)
- People (2)
- News (255)
- Research (583)
- Multimedia (5)
- Faculty Publications (201)
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- 19 Apr 2010
- Research & Ideas
The History of Beauty
strove to create a brand that symbolized style and elegance, he got his first order by smashing a bottle of his perfume on the floor of a prominent Parisian department store, in a successful gambit to get... View Details
- 21 Mar 2019
- HBS Case
The Ferrari Way
Ferrari N.V. is one of the rare brands that unequivocally achieves it—making its iconic horse logo synonymous with luxury and excitement. Thomke, the William Barclay Harding Professor of Business Administration, thinks of a student he... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Successful retailers connect with customers via loyalty programs at three levels. The first is an introduction of sorts: the customer receives a generic reward for enrolling in the program. At the second level, the retailer contacts the... View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
established brands are facing a loss of credibility as they are being disrupted by direct-to-consumer brands,” says Vettese, whose research project was guided by HBS professor Geoffrey Jones, Isidor Straus Professor of Business History.... View Details
- December 2016
- Supplement
Ron Johnson: A Career in Retail
This is a video supplement, to be used when teaching the Ron Johnson case. See abstract:
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his... View Details
In April 2013, Ron Johnson (HBS '84) stepped down after just 18 months as CEO of J.C. Penney. In his brief tenure, Johnson, an acclaimed retailer respected for his... View Details
Keywords: Leadership; Leadership Development; Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Organizational Behavior; Change Management; Innovation Leadership; Situation or Environment; Failure; Management Teams; Brands and Branding; Retail Industry; United States
Raffaelli, Ryan, Joshua D. Margolis, and Das Narayandas. "Ron Johnson: A Career in Retail." Harvard Business School Multimedia/Video Supplement 417-704, December 2016.
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
Korean bands splinter into solo acts and brand into subunits, BTS stuck together. The band members were known for getting along, and they continued to release their music together until a recent 2022 hiatus. Avoid micromanaging. Some... View Details
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
the success of the Jordan brand. He discusses how education can break the street-to-jail cycle and why business leaders should give formerly incarcerated people a second chance. Crushed to see his dream job evaporate and fearing that no... View Details
- August 2009 (Revised August 2010)
- Case
Slanket: Responding to Snuggie's Market Entry
By: John A. Deighton and Leora Kornfeld
How does a pioneer in a new product category deal with the runaway success of a follower? Can search engine marketing and social media help? In 2008 Slanket CEO, Gary Clegg, found that his product, a blanket with sleeves, had been eclipsed by The Snuggie, another... View Details
Keywords: Digital Marketing; Brands and Branding; Product Launch; Market Entry and Exit; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry." Harvard Business School Case 510-034, August 2009. (Revised August 2010.)
- 14 Oct 2014
- First Look
First Look: October 14
Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details
Keywords: Sean Silverthorne
- 19 Feb 2008
- Research & Ideas
Radical Design, Radical Results
design, little theory exists on how companies might go about creating a successful design strategy. In a recent article, "Strategies of Innovation and Imitation of Product Languages," published in the Journal of Production... View Details
- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
how Apple's financial model contributes to its success and illustrates a critical lesson about risk management. Mike Wheeler on the Jazz of Negotiation Mike Wheeler, who retired as the MBA Class of 1952 Professor of Management Practice,... View Details
Keywords: by Danielle Kost
- May 2011 (Revised March 2012)
- Case
Nanda Home: Preparing for Life after Clocky
By: Elie Ofek and Jill Avery
Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details
Ofek, Elie, and Jill Avery. "Nanda Home: Preparing for Life after Clocky." Harvard Business School Case 511-134, May 2011. (Revised March 2012.)
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
We’re told that the secret to success is hard work. But the truth is, hard work alone doesn’t always pay off. After all, career advancement isn’t always neatly tied to your skills, effort, or even the quality of your work. Some people... View Details
Keywords: by Dina Gerdeman
- 02 Jun 2020
- Research & Ideas
Coronavirus Careers: Cloud Kitchens Are Now Serving
has raised both excitement and significant funding, building a successful cloud kitchen has proved easier said than done. In dozens of interviews, we learned that even the most sophisticated data users like Uber Eats have struggled to... View Details
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
the most highly valued companies in the world. But how were they able to steer their companies through the volatile ups and downs of decades of changing technologies? What did they have in common? And what can we learn from them about View Details
- November 2024
- Case
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
- 28 Nov 2018
- HBS Case
On Target: Rethinking the Retail Website
Minneapolis. “It was a big decision to stay in Silicon Valley,” Datar says. “The demand for data-science professionals is through the roof, so you have to go where the experts are. Desai credits the success of data science at Target to... View Details
- 04 Apr 2023
- Book
Two Centuries of Business Leaders Who Took a Stand on Social Issues
While shareholders still reign supreme at many companies, a widespread shift toward more responsible business practices is driving more leaders to take a stand on social and environmental issues today, says Harvard Business School Professor Geoffrey Jones. Jones... View Details
- 12 Nov 2013
- First Look
First Look: November 12
http://hbr.org/search/314050-PDF-ENG Harvard Business School Case 514-026 Sustainability at Siemens Describes sustainability efforts at Siemens since arrival of Chief Sustainability Officer, Barbara Kux, in 2008. Asks students to evaluate View Details
Keywords: Sean Silverthorne
- 06 Dec 2011
- First Look
First Look: Dec. 6
PublicationsFlying Without a Net: Turn Fear of Change into Fuel for Success Author:Thomas J. DeLong Publication:Harvard Business Review Press, 2011 Abstract Confronted by omnipresent threats of job loss and change, even the brightest... View Details
Keywords: Sean Silverthorne