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Publications

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  • All HBS Web  (304)
    • News  (72)
    • Research  (167)
    • Multimedia  (2)
  • Faculty Publications  (120)

Show Results For

  • All HBS Web  (304)
    • News  (72)
    • Research  (167)
    • Multimedia  (2)
  • Faculty Publications  (120)
← Page 14 of 304 Results →
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual... View Details
Keywords: Dina Gerdeman
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"—including keitai novels. But can SDE's subscription model compete in a market... View Details
Keywords: Martha Lagace
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

acquisition and retention, costs and productivity, firm scope, pricing, growth platforms, etc. Some of the finest examples of business model innovations, whether it is IBM's outsourcing of key elements of the IBM PC or Salesforce.com's offering of software as a View Details
Keywords: by Martha Lagace
  • 10 Jul 2000
  • Research & Ideas

Cable TV: From Community Antennas to Wired Cities

could charge customers a premium for access to these "pay TV" channels, above the monthly subscription charge for what came to be known as the "basic tier" of broadcast channels. The first forays into pay TV were... View Details
Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
  • 10 Jun 2022
  • Blog Post

New Venture Competition 2022: Business and Environment Ventures

GhoomAishwarya Kachhal, PLDA 2015Ghoom is an Electric Scooter and Battery Rental and Subscription Platform, incubated at Harvard Innovation Labs. Ghoom was founded on a simple idea of improving, bettering and empowering the lives of... View Details
  • 17 Mar 2015
  • First Look

First Look: March 17

founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2017
  • News

Life in Lockdown

business idea. Now. Propped up on her elbows and staring at her laptop as ideas furiously dance in her head, she considers all possibilities. What about a monthly subscription box sent to a woman just before her period? Tampons.... View Details
Keywords: Jennifer Myers; photography by Chris Churchill
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

the best market data. But not anymore, says Dubrowski. Overpricing, not overbuilding, is the market's biggest problem. Today, his twenty-two-person firm pays upward of $400,000 a year for subscription data services, the same services that... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • 01 Mar 2018
  • News

Making Sense of the Modern Startup

asked his students. The class quickly reached consensus: Parker’s great, the idea is great, the context is pretty good—despite volatile interest rates—but from an investor’s point of view, the deal stinks. Well, true enough—except that because Parker had deferred rent,... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
  • 01 Dec 1999
  • News

From the Editors

"considerable difficulty" in getting the magazine out on time, had cut the publication schedule to six times a year and set a subscription price of 75¢ a year, which was included in the $2 annual Alumni Association dues. Bates, who... View Details
Keywords: Deborah Blagg
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

brand into more adjacencies? Or should it consider something more radical, like app-related sales through subscriptions and wearable technologies? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/618020 Harvard Business School... View Details
Keywords: Dina Gerdeman
  • 03 Sep 2013
  • First Look

First Look: September 3

after Craigslist's entry. The impact of Craigslist's entry on the classified-ad side appears to propagate to other sides of the newspapers' market. On the subscriber side, these newspapers experience an increase in subscription prices, a... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2005
  • News

Trillion-Dollar Fixer-Upper

most people had the best market data. But not anymore, says Dubrowski. Today, his 22-person firm pays upward of $400,000 a year for subscription data services, the same services that are available to large and small industry participants... View Details
Keywords: Roger Thompson; Real Estate
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 01 Jun 2014
  • News

What’s Next

question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni, extended programming over reunion weekends, View Details
Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
  • 29 Apr 2025
  • News

Challenge Accepted

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details
Keywords: challenges; failure; advice; experience
  • 10 Jan 2012
  • First Look

First Look: January 10

experience, excited theatergoers by experimenting with new venues, and received critical recognition for the breadth and range of the work she staged. Paulus also recognized the changing realities in theater, which included dropping View Details
Keywords: Sean Silverthorne
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes... View Details
Keywords: by Dina Gerdeman and Danielle Kost
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