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  • 17 Mar 2015
  • First Look

First Look: March 17

founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring... View Details
Keywords: Sean Silverthorne
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

brand into more adjacencies? Or should it consider something more radical, like app-related sales through subscriptions and wearable technologies? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/618020 Harvard Business School... View Details
Keywords: Dina Gerdeman
  • 03 Sep 2013
  • First Look

First Look: September 3

after Craigslist's entry. The impact of Craigslist's entry on the classified-ad side appears to propagate to other sides of the newspapers' market. On the subscriber side, these newspapers experience an increase in subscription prices, a... View Details
Keywords: Sean Silverthorne
  • 01 Dec 1999
  • News

From the Editors

"considerable difficulty" in getting the magazine out on time, had cut the publication schedule to six times a year and set a subscription price of 75¢ a year, which was included in the $2 annual Alumni Association dues. Bates, who... View Details
Keywords: Deborah Blagg
  • 01 Jun 2017
  • News

Life in Lockdown

business idea. Now. Propped up on her elbows and staring at her laptop as ideas furiously dance in her head, she considers all possibilities. What about a monthly subscription box sent to a woman just before her period? Tampons.... View Details
Keywords: Jennifer Myers; photography by Chris Churchill
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2019
  • News

Hollywood Ending

big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked... View Details
Keywords: Jen McFarland Flint; photo by Christina Gandolfo
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 01 Jun 2014
  • News

What’s Next

question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni, extended programming over reunion weekends, View Details
Keywords: HBS Campaign; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000... View Details
Keywords: Sean Silverthorne
  • 21 May 2020
  • Research & Ideas

Fighting the COVID Blues: Advice from Business Research

example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes... View Details
Keywords: by Dina Gerdeman and Danielle Kost
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

strong digital payment infrastructure, and a willingness to pay subscription fees. At the same time, winning in U.S.’s education market, where most students attend public schools and many ed-tech companies are proliferating, is... View Details
Keywords: Sean Silverthorne
  • 24 Jun 2014
  • First Look

First Look: June 24

number of worldwide mobile cellular subscriptions reached 6 billion in 2011, reflecting a penetration rate of 87%. This note provides some industry context for the advent and opportunities associated with mobile broadband. Purchase this... View Details
Keywords: Sean Silverthorne
  • 02 Feb 2010
  • First Look

First Look: Feb. 2

"authentication" technology that can facilitate a subscription or pay-per-view model. The case traces the early years of Hulu, a joint venture between News Corp. and NBC Universal, that was initially met with strong skepticism... View Details
Keywords: Martha Lagace