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Show Results For
- All HBS Web
(304)
- News (72)
- Research (167)
- Multimedia (2)
- Faculty Publications (120)
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual... View Details
Keywords: Dina Gerdeman
- 29 Apr 2008
- First Look
First Look: April 29, 2008
subsidiary of Sony Japan, they now develop a wide range of digital content offerings for mobile phone users, mostly original content "made in Japan"—including keitai novels. But can SDE's subscription model compete in a market... View Details
Keywords: Martha Lagace
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
acquisition and retention, costs and productivity, firm scope, pricing, growth platforms, etc. Some of the finest examples of business model innovations, whether it is IBM's outsourcing of key elements of the IBM PC or Salesforce.com's offering of software as a View Details
Keywords: by Martha Lagace
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
could charge customers a premium for access to these "pay TV" channels, above the monthly subscription charge for what came to be known as the "basic tier" of broadcast channels. The first forays into pay TV were... View Details
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
GhoomAishwarya Kachhal, PLDA 2015Ghoom is an Electric Scooter and Battery Rental and Subscription Platform, incubated at Harvard Innovation Labs. Ghoom was founded on a simple idea of improving, bettering and empowering the lives of... View Details
- 17 Mar 2015
- First Look
First Look: March 17
founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring... View Details
Keywords: Sean Silverthorne
- 01 Jun 2017
- News
Life in Lockdown
business idea. Now. Propped up on her elbows and staring at her laptop as ideas furiously dance in her head, she considers all possibilities. What about a monthly subscription box sent to a woman just before her period? Tampons.... View Details
- 09 Jan 2006
- Research & Ideas
Rebuilding Commercial Real Estate
the best market data. But not anymore, says Dubrowski. Overpricing, not overbuilding, is the market's biggest problem. Today, his twenty-two-person firm pays upward of $400,000 a year for subscription data services, the same services that... View Details
- 01 Mar 2018
- News
Making Sense of the Modern Startup
asked his students. The class quickly reached consensus: Parker’s great, the idea is great, the context is pretty good—despite volatile interest rates—but from an investor’s point of view, the deal stinks. Well, true enough—except that because Parker had deferred rent,... View Details
Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)
- 01 Dec 1999
- News
From the Editors
"considerable difficulty" in getting the magazine out on time, had cut the publication schedule to six times a year and set a subscription price of 75¢ a year, which was included in the $2 annual Alumni Association dues. Bates, who... View Details
Keywords: Deborah Blagg
- 01 Nov 2016
- First Look
First Look - November 1, 2016
early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000... View Details
Keywords: Sean Silverthorne
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
brand into more adjacencies? Or should it consider something more radical, like app-related sales through subscriptions and wearable technologies? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/618020 Harvard Business School... View Details
Keywords: Dina Gerdeman
- 03 Sep 2013
- First Look
First Look: September 3
after Craigslist's entry. The impact of Craigslist's entry on the classified-ad side appears to propagate to other sides of the newspapers' market. On the subscriber side, these newspapers experience an increase in subscription prices, a... View Details
Keywords: Sean Silverthorne
- 01 Dec 2005
- News
Trillion-Dollar Fixer-Upper
most people had the best market data. But not anymore, says Dubrowski. Today, his 22-person firm pays upward of $400,000 a year for subscription data services, the same services that are available to large and small industry participants... View Details
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising... View Details
- 01 Jun 2014
- News
What’s Next
question, which is linked to the idea of lifelong learning, is one we candidly have had limited success addressing in the past. We've tried short Executive Education programs targeted solely at alumni, extended programming over reunion weekends, View Details
- 25 Apr 2017
- First Look
First Look at New Research, April 25
understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top or OTT). We apply our model to a U.S. dataset... View Details
Keywords: Sean Silverthorne
- 29 Apr 2025
- News
Challenge Accepted
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details
- 10 Jan 2012
- First Look
First Look: January 10
experience, excited theatergoers by experimenting with new venues, and received critical recognition for the breadth and range of the work she staged. Paulus also recognized the changing realities in theater, which included dropping View Details
Keywords: Sean Silverthorne
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes... View Details
Keywords: by Dina Gerdeman and Danielle Kost