Street Marketing - Publications - Faculty & Research

10 Apr 2018
First Look

First Look at New Research, April 10, 2018

the marketing and economics literature. We show that in the Nerlove-Arrow framework, moment conditions typically used in conventional dynamic panel data methods become vulnerable to serial correlation in the error structure. We discuss... View Details

Keywords: Sean Silverthorne

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

pre-shift briefing room featured in (1970s TV hit) Hill Street Blues? “Be careful out there!” Perhaps that is the seventh sense we all need to adopt.” The tone of Jobc’s comment was that the issue does not require more laws: “Only... View Details

Keywords: by James Heskett

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

"a discredited scam." The Wall Street Journal, another News Corporation subsidiary, employs columnists who remarked in 2010 that "global warming is dead." “Two of Fox News' influential news commentators both reject... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

easier for an engineer to walk across the street to the plant or drive down the road than to fly halfway around the world to troubleshoot a problem. This helps to explain why the American company Applied Materials, a leading maker of... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

his home on Kiraly Street on the Pest side of Budapest and he then had to endure a Soviet Communist regime from 1945, when the Russians forced the Germans out of Budapest after a lengthy and very destructive siege, until 1956 when the... View Details

Keywords: by Sean Silverthorne; Computer

14 Apr 2015
First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details

Keywords: by Sarah Jane Gilbert; Advertising

Publications