Street Marketing - Publications - Faculty & Research

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

organizational context. Q: Why did you construct your study as you did? A: Our study focuses on the performance of Wall Street analysts because this is a population that is commonly believed to "own" their performance.... View Details

Keywords: by Martha Lagace

23 Aug 2004
Research & Ideas

New Challenges for Long-Term Investors

spending needs as well as economic factors such as rising interest rates that affect different assets in different ways. Viceira's research analyzes asset allocation strategies for personal and institutional investors. He teaches investment management and capital View Details

Keywords: by Ann Cullen

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

his home on Kiraly Street on the Pest side of Budapest and he then had to endure a Soviet Communist regime from 1945, when the Russians forced the Germans out of Budapest after a lengthy and very destructive siege, until 1956 when the... View Details

Keywords: by Sean Silverthorne; Computer

14 Apr 2015
First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details

Keywords: by Sarah Jane Gilbert; Advertising

19 May 2016
Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

Paulson School of Engineering and Applied Sciences (SEAS). SEAS is relocating its campus across the street from the business school in a few years, and the two organizations are discussing collaboration opportunities. Seeking answers from... View Details

Keywords: by Dina Gerdeman & Carmen Nobel

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

leveraging equal resources. In hyper-competitive industries, another way that managers can stay relevant and maintain success is by finding ways to get small advantages over their competitors. The NFL stands as a great example of a market... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

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