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Show Results For
- All HBS Web
(905)
- News (196)
- Research (539)
- Events (7)
- Multimedia (1)
- Faculty Publications (176)
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- 08 Oct 2018
- Research & Ideas
Knowing What Your Boss Earns Can Make You Work Harder
employers, underscoring how changing the salary of one worker can affect the behavior of other employees. “These externalities can have important implications for the provision of incentives within the firm and for pay transparency,” the... View Details
Keywords: by Rachel Layne
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased... View Details
Keywords: Brand Equity; Marketing; Market Research; Qualitative Research; Marketing Communication; Customer Satisfaction; Brands and Branding; Consumer Behavior; Marketing Communications; Marketing Strategy; Food and Beverage Industry; United States; North America; Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
Khanna: There are many reasons why you can have the rug pulled out from under your feet in developing countries. You have capricious behavior on the parts of opportunistic people, if there are no checks and balances to prevent them from... View Details
Keywords: by Sean Silverthorne
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- 21 Feb 2005
- Op-Ed
Is Business Management a Profession?
executive compensation. Yet while laws, regulations, and policies have a clear role to play here, they are a relatively expensive and inefficient way for a society to promote responsible conduct and trustworthy business leadership. In the case of bad View Details
- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
brands goes to digital media. What happens when products with sensors generate such volumes of customer experience data that advertising may be a less significant factor?” Jeff Polzer, of the Organizational Behavior faculty, introduced... View Details
Keywords: by Dina Gerdeman
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
improved girls’ outcomes by moving households’ human capital investments closer to the efficient frontier. This is consistent with an incomplete contracting model, where negotiation allows daughters to strategically cooperate with... View Details
Keywords: Dina Gerdeman
- 12 Jun 2012
- First Look
First Look: June 12
shared value: focus on relationships, not on transactions, by using pricing to communicate that you value customers as people; set prices proactively to discourage detrimental behavior and to encourage View Details
Keywords: Sean Silverthorne
- 31 Oct 2011
- Research & Ideas
The Most Powerful Workplace Motivator
little we found in terms of the economic reasons for doing this," Larkin says. "By far, the biggest predictor of this behavior was fear of being socially inferior to one's peers." (Those tempted to boost a paper's usage stats should note... View Details
Keywords: by Carmen Nobel
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
2011. In the early 2000s, e-commerce was seen as a threat to entire store formats such as grocery, music, and toy stores. But as consumer behavior evolved over the last decade and as supply chains improved, it became apparent that the... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
identify critical real-world problems as the basis for new research.” “I can’t help people if they don’t know about my work” Interacting with business practitioners is especially helpful in garnering new ideas for behavioral scientists... View Details
- 01 Mar 2021
- What Do You Think?
What Does Remote Work Mean for Middle Managers?
managing the execution of existing policies and practices to pursue goals often set by others. Middle managers lead smaller numbers of associates but with more intense interaction, requiring them to balance organization behavior and... View Details
Keywords: by James Heskett
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
Abstract—Objective: Assess whether a commitment contract informed by behavioral economics leads to persistent virologic suppression among HIV-positive patients with poor antiretroviral therapy (ART) adherence. Design: Single-center pilot... View Details
Keywords: Sean Silverthorne
- 07 Feb 2019
- Book
How Big Companies Can Outrun Disruption
is prepared for the fact that with all the great things like tolerance for failure and so forth, there is an equally important set of behaviors required that may be a lot less pleasant for some people. Lagace: Why do many companies not... View Details
Keywords: by Martha Lagace
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
resources to developing open source products. That sort of behavior is initially puzzling to economists because the firm is participating in the development of something that is going to be given away for free. Once you begin studying... View Details
- 04 Aug 2011
- What Do You Think?
How Dangerous Is Common Sense to Managers?
and many of the phenomena examined by the Freakonomists. In fact, nearly all writing about management and behavioral economics that seeks to credit performance to one cause or another is suspect. Anything based on this faux knowledge,... View Details
Keywords: by James Heskett
- November 2021
- Article
Ratings, Reviews, and the Marketing of New Products
By: Itay P. Fainmesser, Dominique Olié Lauga and Elie Ofek
We study how user-generated content (UGC) about new products impacts a firm's advertising and pricing decisions and the effect on profits and market dynamics. We construct a two-period model where consumers value quality and are heterogeneous in their taste for the new... View Details
Keywords: Online Reviews; Product Ratings; Social Networks; Word Of Mouth; Pricing; User-generated Content; Advertising; Product Marketing; Price; Consumer Behavior; Product Positioning; Social Media
Fainmesser, Itay P., Dominique Olié Lauga, and Elie Ofek. "Ratings, Reviews, and the Marketing of New Products." Management Science 67, no. 11 (November 2021): 7023–7045.
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details
Keywords: by Martha Lagace
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
adapt, despite the intentions of senior management. The structures, processes, and behaviors defined in the book are designed to break inertia, and maintain strategic alignment in times of change. Q: To plan... View Details
- 12 Oct 2006
- First Look
First Look: October 12, 2006
Strategic Value Advisors—predict environmental performance. We find that firms that have more KLD Environmental Concerns have slightly, but statistically significantly, more pollution and regulatory violations in later years than firms... View Details
Keywords: Sean Silverthorne