Publications
Publications
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- August 1978 (Revised June 1988)
- Case
University of Michigan Athletic Department
Keywords: Sports Industry
- March 1977
- Case
North American Soccer League (NASL)
- September 1976 (Revised October 1980)
- Teaching Note
Sea Pines Racquet Club, Teaching Note
By: W. Earl Sasser
Teaching Note for (9-674-011). View Details
- September 1973 (Revised October 1980)
- Case
Sea Pines Racquet Club
By: W. Earl Sasser
The student is required to develop a strategy for a tennis club of a large resort area. The tennis director must decide how many courts he needs to build within the next three years, what surface they should have, and how much he should charge for their use.... View Details
- July 1967 (Revised September 1982)
- Case
Head Ski Co., Inc.
Describes the development of the company to its present preeminence in high-priced skis and the avenues that it can follow to obtain new growth. View Details
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
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