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July 1994 (Revised April 1995)
Case

San Francisco Bay Consulting

By: George P. Baker III and Karin B Monsler

San Francisco Bay Consulting leads the field of economic consulting and litigation support in the application of powerful computers and cutting edge software to manipulate and analyze large data sets. The transfer pricing system, used to facilitate the purchasing and... View Details

Keywords: Fair Value Accounting; Profit; Marketing; Fluctuation; Consulting Industry; Consulting Industry

November 2020 (Revised July 2022)
Case

Dell Technologies: Bringing the Cloud to the Ground

By: Navid Mojir and V. Kasturi Rangan

The case tells the story of Dell Technologies and its efforts to revitalize its value proposition and escape a commodity trap by acquiring EMC for $67 billion—the largest tech acquisition in history. It also shows the deeply intertwined connections between a company’s... View Details

Keywords: Value Proposition; Go-to-market; Strategic Positioning; Mergers and Acquisitions; Business Strategy; Marketing Strategy; Technological Innovation; Business Divisions; Information Technology Industry; Information Technology Industry

February 1999 (Revised June 2000)
Case

Cimetrics Technology (A-1)

By: Lynn S. Paine and Jose Royo

Jim Lee, president of Cimetrics (a young, fast growing, software start-up) is reevaluating his small company's geographically dispersed product development model. To take advantage of talented low-cost labor in Russia, the company has relied on two software engineering... View Details

Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States

January 2011
Case

Program Management at Wipro Technologies

By: Amy C. Edmondson, Bradley R. Staats and Melissa Valentine

This case examines the execution of one program by Wipro Technologies, an Indian software services provider. The case also explores the evolution of program management at Wipro. View Details

Keywords: Decision Choices and Conditions; Problems and Challenges; Leadership Style; Recruitment; Programs; Management; Information Technology Industry; India

September 1998 (Revised December 1998)
Case

Walnut Venture Associates (A): RBS Group Investment Memorandum

The Walnut Group's investigation of the RBS Group, a young software company is described. The RBS business plan is also included. View Details

Keywords: Venture Capital; Business Plan; Research; Software; Entrepreneurship; Business Startups; Information Technology Industry

February 28, 2020
Article

How Tesla Sets Itself Apart

By: Lou Shipley

Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are... View Details

Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry

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2003
Case

E-Business Innovation at Cisco

By: Vijay Govindarajan, Philip Anderson, Chris Trimble and Katrina Veerman

As of March 2001, Cisco Systems prides itself as an "end-to-end networking company." The phrase describes not only their product line but the way they run their business. They created many of the e-business practices that later became cornerstones of the software... View Details

Keywords: Technology Networks; Technological Innovation; Innovation and Management; Business Strategy; Web Services Industry

November 1992 (Revised December 1992)
Case

Deere & Co. (A): The Computer Aided Manufacturing Services Division - A Window to the World (Abridged)

By: Robert H. Hayes

The Computer-Aided Manufacturing (CAM) Services Division of John Deere has just received approval to sell their software and computer systems to external customers. These tools, initially developed for internal use, have been widely used throughout Deere. Still,... View Details

Keywords: Information Infrastructure; Applications and Software; Machinery and Machining; Technological Innovation; Markets; Marketing Strategy; Product Launch; Outcome or Result; Computer Industry; Computer Industry

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May 1997 (Revised July 1997)
Case

Vermeer Technologies (C): Negotiating the Future

By: Ashish Nanda

The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape. View Details

Keywords: Negotiation; Applications and Software; Decision Making; Acquisition; Business Startups; Business Strategy; Information Technology Industry

October 2011
Supplement

Jack Hughes, Founder and Chairman of TopCoder, In-class comments 4/8/11

By: David A. Garvin

TopCoder's crowdsourcing-based business model, in which software is developed through online tournaments, is presented. The case highlights how TopCoder has created a unique two-sided innovation platform consisting of a global community of over 225,000 developers who... View Details

Keywords: Business Model; Growth and Development; Technological Innovation; Problems and Challenges; Motivation and Incentives; Competition; Online Technology; Information Technology Industry

October 2023 (Revised April 2024)
Case

Veeva Systems: The Next Frontier

By: Satish Tadikonda and William Marks

Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over... View Details

Keywords: Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry

May 1997 (Revised July 1997)
Case

Vermeer Technologies (B): Realizing the Dream

By: Ashish Nanda

The Vermeer team works day and night to develop its software offering, unforeseen difficulties and internal tensions notwithstanding. In less than a year, the product is ready. The Vermeer team waits anxiously for the market to pronounce its verdict. View Details

Keywords: Internet and the Web; Applications and Software; Business Startups; Product Development; Information Technology Industry

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

non-compete agreements affect employers and professionals in technology? Andy Wu: A ban on non-compete agreements would be great for professionals in the technology industry, ranging from software developers to account managers.... View Details

Keywords: by Kristen Senz; Technology

September 2015
Article

Design and Implementation of a Privacy Preserving Electronic Health Record Linkage Tool in Chicago

By: Abel Kho, John Cashy, Kathryn Jackson, Adam Pah, Satyender Goel, Jorn Boehnke, John Eric Humphries, Scott Duke Kominers and et al.

Objective
To design and implement a tool that creates a secure, privacy preserving linkage of electronic health record (EHR) data across multiple sites in a large metropolitan area in the United States (Chicago, IL), for use in clinical... View Details

Keywords: Information; Customers; Safety; Rights; Ethics; Entrepreneurship; Health Care and Treatment; Health Industry; Chicago

October 1998 (Revised March 2004)
Case

Spotfire: Managing a Multinational Start-Up

Spotfire, a software start-up, must address the question of dividing its effort between Sweden and the United States in addition to raising venture capital, obtaining new customers, and managing early-stage growth. View Details

Keywords: Growth Management; Multinational Firms and Management; Applications and Software; Business Startups; Information Technology Industry; United States; Sweden

November 2002 (Revised May 2003)
Case

Epicentric

By: William A. Sahlman

Describes a set of decisions confronting the management of a software company that sells portal management tools to large companies. Management must raise additional funds under difficult circumstances. View Details

Keywords: Finance; Investment Funds; Business or Company Management; Product Marketing; Problems and Challenges; Sales; Information Technology Industry

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December 1999 (Revised July 2000)
Case

Cimetrics Technology (B): Russian Perspectives

By: Lynn S. Paine

Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details

Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States

June 2004 (Revised November 2005)
Case

PalmSource, Inc.

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall

PalmSource CEO David Nagel had grand ambitions. In this newly spun-off company, he wanted to create the next leading software platform for hand-held devices. Explores the strategic challenges of building a platform business. View Details

Keywords: Digital Platforms; Applications and Software; Business Startups; Business Strategy; Information Technology Industry

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September 2016 (Revised September 2016)
Case

Spectio: A Digital Lighting Company

By: Rajiv Lal and Sarah McAra

Spectio Tech, founded in 2005, developed and implemented intelligent LED lighting solutions for the industrial market. Sensors and wireless connectivity embedded in its LED fixtures not only significantly reduced lighting-related energy use—by up to 90% in some... View Details

Keywords: Internet Of Things; IoT; LED Lighting; Start-up; Energy Efficiency; Information Technology; Technology Adoption; Technological Innovation; Business Startups; Internet and the Web

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Other industries as diverse as consulting, trucking, and heavy industrial services are seeing the same trend. Before explaining the benefits, drawbacks, and application of performance-based pricing, let us... View Details

Keywords: by Benson Shapiro; Manufacturing

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