Publications

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

Educators

2018
Book

Unlocked: Keys to Improve Your Thinking

By: Gerald Zaltman

What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to self-improvement via physical exercise or dieting, we often overlook our most powerful tool for effecting change: our own thoughts.... View Details

Keywords: Cognition and Thinking; Performance Improvement

September 2008
Case

Adobe Systems: Working Towards a "Suite" Release (A)

By: David A. Thomas and Lauren Barley

The case examines the tools a manager can use to keep her project on track and manage conflict and tension as Adobe prepares to launch Creative Suite 3, the biggest software release in the company's 25-year history. The protagonist, Yvonne Murray, is a group program... View Details

Keywords: Management Analysis, Tools, and Techniques; Product Launch; Projects; Groups and Teams; Conflict Management; Power and Influence

Educators

November 2012
Article

Empirical Observations on Longer-term Use of Incentives for Weight Loss

By: Leslie K. John, George Loewenstein and Kevin Volpp

Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they... View Details

Keywords: Weight Loss; Obesity; Behavioral Economics; Intervention; Behavior; Motivation and Incentives

Read Now

January 2024 (Revised May 2024)
Case

PortageBay and ESG Analytics

By: Vikram S. Gandhi and Radhika Kak

In 2023, sustainable investors faced several challenges. The first was the lack of access to standardized and vetted environmental, social, and governance (ESG) data, and equally, the interpretation of this data into investment-useful insights. Reducing reliance on... View Details

Keywords: ESG Ratings; Investment Funds; Governance; Environmental Sustainability; Corporate Social Responsibility and Impact

Educators

2023
Working Paper

Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness

By: Neil Menghani, Edward McFowland III and Daniel B. Neill

In this paper, we develop a new criterion, "insufficiently justified disparate impact" (IJDI), for assessing whether recommendations (binarized predictions) made by an algorithmic decision support tool are fair. Our novel, utility-based IJDI criterion evaluates false... View Details

Keywords: AI and Machine Learning; Forecasting and Prediction; Prejudice and Bias

Read Now

October 2021
Article

Changing Gambling Behavior through Experiential Learning

By: Shawn A. Cole, Martin Abel and Bilal Zia

This paper tests experiential learning as a debiasing tool to reduce gambling in South Africa, through a randomized field experiment. The study implements a simple, interactive game that simulates the odds of winning the national lottery through dice rolling.... View Details

Keywords: Debiasing; Experiential Learning; Behavioral Economics; Financial Education; Learning; Games, Gaming, and Gambling; Behavior; Decision Making

Read Now

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

cross-pollinate through committees, seminars, speeches, athletic events, or even chance meetings. Zoom, Slack, and social media facilitate some virtual information sharing, but it’s unclear to what degree. While it’s still early days in... View Details

Keywords: by Ben Rand

17 Aug 2020
Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

changing elements of our social interaction in unprecedented ways that may well lead to irrevocable social changes. Already, the follow-on effects of the virus are enough to ensure there will be no normal to... View Details

Keywords: by Boris Groysberg and Robin Abrahams

2019
Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani

Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details

Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention

Web

Lifelong Learning - Alumni

Social Impact Women in Business 12 May 2025 HBS Alumni News Building in the Age of AI: Timeless Methods, Timely Tools Presenter: HBS Senior Lecturer Jeffrey Bussgang 296 01 Jun 2024 HBS Alumni Bulletin... View Details

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

and cross-boundary work. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53289 forthcoming Organization Science Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social... View Details

Keywords: by Sean Silverthorne

Web

Great American Business Leaders of the 20th Century - Leadership

Company, 1973–1986 Louis B. Neumiller Caterpillar Tractor Company, 1941–1963 Samuel I. Newhouse Newhouse Publishing, 1921–1979 J. Larry Nichols Devon Energy Corporation, 1980–Present John D. Nichols Illinois Tool Works, 1982–1995 William... View Details

September 17, 2021
Article

AI Can Help Address Inequity—If Companies Earn Users' Trust

By: Shunyuan Zhang, Kannan Srinivasan, Param Singh and Nitin Mehta

While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in the wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a... View Details

Keywords: Artificial Intelligence; Algorithmic Bias; Technological Innovation; Perception; Diversity; Equality and Inequality; Trust; AI and Machine Learning

Register to Read

2022
Chapter

Redirecting Rawlsian Reasoning Toward the Greater Good

By: Joshua D. Greene, Karen Huang and Max Bazerman

In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details

Keywords: Moral Sensibility; Judgments; Prejudice and Bias; Decision Making

25 Oct 2011
First Look

First Look: October 25

simulation tools and data as the U.S. policymakers use. Other case studies perform a sensitivity analysis (for instance, demonstrating that the increase in extra life year gains by relaxing certain fairness constraints can be as high as... View Details

Keywords: Sean Silverthorne

02 Apr 2024
What Do You Think?

What's Enough to Make Us Happy?

Laura Nash and Howard Stevenson, Just Enough: Tools for Creating Success in Your Work and Life (John Wiley & Sons, Inc., 2004) Your feedback to last month’s column Do People Want to Work Anymore? “Let’s turn that sleeve inside out.... View Details

Keywords: by James Heskett

November–December 2024
Article

Retire Without Regrets

By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall and Kathy E. Kram

This article explores the significant transition of retirement and offers insights into creating a satisfying postcareer life. It highlights the contrasting experiences of Irene and Lawrence, two retirees who navigated this change differently. Irene embraced retirement... View Details

Keywords: Retirement; Satisfaction; Transition; Identity