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(1,108)
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- Faculty Publications (208)
Show Results For
- All HBS Web
(1,108)
- People (4)
- News (307)
- Research (604)
- Events (2)
- Multimedia (5)
- Faculty Publications (208)
- June 1994 (Revised August 1994)
- Case
Cunard Line Ltd.: Managing Integrated Marketing Communications
Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry
Greyser, Stephen A. "Cunard Line Ltd.: Managing Integrated Marketing Communications." Harvard Business School Case 594-046, June 1994. (Revised August 1994.)
- 12 Nov 2024
- HBS Case
Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers
Launching a social justice startup takes more than a moving story. Ask Harley Blakeman, the 32-year-old founder of Honest Jobs. He has perfected his elevator pitch, but that doesn’t mean launching his business has been easy. A... View Details
- Web
Programs & Events - Alumni
Programs & Events To view more HBS and clubs events, please log in and use the tools at left to filter and refine your results. Information on current and future reunions is available on the Reunions webpage. Please contact Alumni... View Details
- 2019
- Article
Overcoming Cultural Resistance to Open Source Innovation
By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
Winsor, John, Jin Hyun Paik, Michael Tushman, and Karim R. Lakhani. "Overcoming Cultural Resistance to Open Source Innovation." Strategy & Leadership 47, no. 6 (2019): 28–33.
- November 2012
- Article
Empirical Observations on Longer-term Use of Incentives for Weight Loss
By: Leslie K. John, George Loewenstein and Kevin Volpp
Behavioral economic-based interventions are emerging as powerful tools to help individuals accomplish their own goals, including weight loss. Deposit contract incentive systems give participants the opportunity to put their money down toward losing weight, which they... View Details
Keywords: Weight Loss; Obesity; Behavioral Economics; Intervention; Behavior; Motivation and Incentives
John, Leslie K., George Loewenstein, and Kevin Volpp. "Empirical Observations on Longer-term Use of Incentives for Weight Loss." Preventive Medicine 55, Supplement 1 (November 2012): S68–S74.
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and neuroscience... View Details
Keywords: by Avery Forman
- Article
Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps
By: Claudia Engel, Jonathan Rodden and Marco Tabellini
Choropleth disease maps have become an important tool for informing the public about the risks posed by COVID-19. In a survey conducted in the U.S. state of Georgia in June 2020, we randomly assigned respondents to view either of two maps. The first one reported... View Details
Engel, Claudia, Jonathan Rodden, and Marco Tabellini. "Policies to Influence Perceptions about COVID-19 Risk: The Case of Maps." Science Advances 8, no. 11 (March 18, 2022).
- October 2021
- Article
Changing Gambling Behavior through Experiential Learning
By: Shawn A. Cole, Martin Abel and Bilal Zia
This paper tests experiential learning as a debiasing tool to reduce gambling in South Africa, through a randomized field experiment. The study implements a simple, interactive game that simulates the odds of winning the national lottery through dice rolling.... View Details
Keywords: Debiasing; Experiential Learning; Behavioral Economics; Financial Education; Learning; Games, Gaming, and Gambling; Behavior; Decision Making
Cole, Shawn A., Martin Abel, and Bilal Zia. "Changing Gambling Behavior through Experiential Learning." World Bank Economic Review 35, no. 3 (October 2021): 745–763.
- 02 Apr 2024
- What Do You Think?
What's Enough to Make Us Happy?
Laura Nash and Howard Stevenson, Just Enough: Tools for Creating Success in Your Work and Life (John Wiley & Sons, Inc., 2004) Your feedback to last month’s column Do People Want to Work Anymore? “Let’s turn that sleeve inside out.... View Details
Keywords: by James Heskett
- 09 May 2024
- Research & Ideas
Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing
cross-pollinate through committees, seminars, speeches, athletic events, or even chance meetings. Zoom, Slack, and social media facilitate some virtual information sharing, but it’s unclear to what degree. While it’s still early days in... View Details
Keywords: by Ben Rand
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
changing elements of our social interaction in unprecedented ways that may well lead to irrevocable social changes. Already, the follow-on effects of the virus are enough to ensure there will be no normal to... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 2022
- Chapter
Redirecting Rawlsian Reasoning Toward the Greater Good
By: Joshua D. Greene, Karen Huang and Max Bazerman
In A Theory of Justice, John Rawls employed the ‘veil of Ignorance’ as a moral reasoning device designed to promote impartial thinking. By imagining the choices of decision-makers who are blind to biasing information, one might see more clearly the organizing... View Details
Greene, Joshua D., Karen Huang, and Max Bazerman. "Redirecting Rawlsian Reasoning Toward the Greater Good." Chap. 15 in The Oxford Handbook of Moral Psychology, edited by Manuel Vargas and John M. Doris, 246–261. Oxford, UK: Oxford University Press, 2022.
- Web
Lifelong Learning - Alumni
Social Impact Women in Business 296 01 Jun 2024 HBS Alumni Bulletin Redefining How Businesses Operate Two HBS electives give students insights into technologies that are changing the world Re: Shikhar Ghosh (MBA Class of 1961 Professor of... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
and cross-boundary work. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53289 forthcoming Organization Science Blurring the Boundaries: The Interplay of Gender and Local Communities in the Commercialization of Social... View Details
Keywords: by Sean Silverthorne
- 25 Oct 2011
- First Look
First Look: October 25
simulation tools and data as the U.S. policymakers use. Other case studies perform a sensitivity analysis (for instance, demonstrating that the increase in extra life year gains by relaxing certain fairness constraints can be as high as... View Details
Keywords: Sean Silverthorne
- Web
Great American Business Leaders of the 20th Century - Leadership
Company, 1973–1986 Louis B. Neumiller Caterpillar Tractor Company, 1941–1963 Samuel I. Newhouse Newhouse Publishing, 1921–1979 J. Larry Nichols Devon Energy Corporation, 1980–Present John D. Nichols Illinois Tool Works, 1982–1995 William... View Details
- September 17, 2021
- Article
AI Can Help Address Inequity—If Companies Earn Users' Trust
By: Shunyuan Zhang, Kannan Srinivasan, Param Singh and Nitin Mehta
While companies may spend a lot of time testing models before launch, many spend too little time considering how they will work in the wild. In particular, they fail to fully consider how rates of adoption can warp developers’ intent. For instance, Airbnb launched a... View Details
Keywords: Artificial Intelligence; Algorithmic Bias; Technological Innovation; Perception; Diversity; Equality and Inequality; Trust; AI and Machine Learning
Zhang, Shunyuan, Kannan Srinivasan, Param Singh, and Nitin Mehta. "AI Can Help Address Inequity—If Companies Earn Users' Trust." Harvard Business Review Digital Articles (September 17, 2021).
- January 2011 (Revised April 2014)
- Case
Uptake of Malaria Rapid Diagnostic Tests
By: Nava Ashraf, Natalie Kindred and Richard Sedlmayr
This case describes barriers to adoption of malaria rapid diagnostic tests in Zambia and highlights the importance of understanding end users in promoting product adoption. Rapid diagnostic tests (RDTs) are simple, easy-to-use tools that provide a relatively reliable,... View Details
Keywords: Developing Countries and Economies; Health Pandemics; Technology; Health Care and Treatment; Policy; Behavior; Prejudice and Bias; Health Industry; Zambia
Ashraf, Nava, Natalie Kindred, and Richard Sedlmayr. "Uptake of Malaria Rapid Diagnostic Tests." Harvard Business School Case 911-007, January 2011. (Revised April 2014.) (Request a courtesy copy.)
- Web
Help - Alumni
program? Please use our online search tool or contact your company's human resources office to find out if your employer matches charitable gifts and to learn the associated policies and procedures. What is the School's Federal Tax... View Details
- November–December 2024
- Article
Retire Without Regrets
By: Teresa M. Amabile, Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall and Kathy E. Kram
This article explores the significant transition of retirement and offers insights into creating a satisfying postcareer life. It highlights the contrasting experiences of Irene and Lawrence, two retirees who navigated this change differently. Irene embraced retirement... View Details
Amabile, Teresa M., Lotte Bailyn, Marcy Crary, Douglas T. "Tim" Hall, and Kathy E. Kram. "Retire Without Regrets." Harvard Business Review 102, no. 6 (November–December 2024): 143–147.