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Show Results For
- All HBS Web
(1,563)
- People (10)
- News (366)
- Research (857)
- Events (6)
- Multimedia (15)
- Faculty Publications (487)
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- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
of the wonders that surround each of us is coupled with Flatt’s candid, empowering reflections on existence and his illness. The CMO’s Social Media Handbook by Peter Friedman (MBA 1983) (LiveWorld) Thirty... View Details
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
Conversational Firm: Rethinking Bureaucracy in the Age of Social Media by Catherine J. Turco (MBA 2003) (Columbia University Press) A fast-growing social View Details
- 01 Jun 2014
- News
Screen Saver
past, we relied on the habitual aspect of moviegoing, with consumers doing all the work. Now we're using social media and our AMC Stubs loyalty program to engage with customers and make it easier as a... View Details
- 01 Sep 2010
- News
Dare to be Different
great way to explore ideas that eventually make their way into a book. Given that you have your eye on all these new social media, and given that you’ve just written a book that needs promotion, are you doing anything special in new View Details
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
being paranoid. But the costs of deception are high. It pays to develop a close team of colleagues you absolutely trust and would go to war with. A complicated stew in our culture is creating a deception epidemic. Social media, for... View Details
Keywords: Julia Hanna
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
were unveiled: the smaller “junior,” the regular size, and the larger “grand.” “There was an insight that a lot of the social media chatter around the junior Big Mac was actually being driven by women. So we... View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
What did Time Warner have that AOL wanted? According to many industry observers, the driving force behind the proposed megamerger was AOL's strategic need to acquire access to the media giant's broadband hardware. HBS professor Stephen P.... View Details
- 01 Jun 2025
- News
Alumni Achievement Awards 2025
Edited by Julia Hanna; photographs by Susan Young Award Recipients Video MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2025 recipients, and learn... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty... View Details
- 01 Jun 2022
- News
Eyes in the Skies
solve supply-chain issues, Minnick and her team can help businesses mitigate disasters; and they can provide data to first responders as well, sharing imagery of unfolding events such as fires and floods on social View Details
Keywords: Alexander Gelfand
- 27 Oct 2020
- News
HBS Votes
be counted, the media should avoid calling the election prematurely, and business leaders should promote patience, civility, security, and accuracy. “We should assume that if we get into a bad situation, there are many more who are... View Details
- 01 Mar 2013
- News
Opening the Door
For her innovative research and outspoken advocacy of US health-care reform, Professor Regina Herzlinger is known in some media circles as "the godmother of consumer-driven health care." At HBS, she holds the distinction of being the... View Details
- 16 Dec 2010
- News
The Emergent Arab World
took place at HBS, with panels on entrepreneurship, social entrepreneurship, media and technology, and Iraq, among other topics. A panel on finance in the MENA region, which hundreds of HBS alumni call home,... View Details
- 24 Jun 2014
- News
The First Five Years: Beau D'Arcy (MBA 2010)
emails, texts, and social media messages of support from friends, family, and total strangers." How would you respond to skeptics who question whether such an ambitious project is possible? "It is not... View Details
Keywords: Arts, Entertainment
- 01 Dec 2018
- News
Alumni and Faculty Books for December 2018
Happens: Why Some Social Movements Succeed While Others Don’t by Leslie R. Crutchfield (MBA 2001) Wiley Why do some changes occur, and others don’t? What are the factors that drive successful social and... View Details
- 01 Jun 2010
- News
Michael Depatie
buy key words and use search engine optimization. There’s social media, too. Kimpton has a Facebook page, and a lot of our chefs use Twitter. We haven’t spent money on national ads to date, since we’ve been pretty effective through word... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
overwhelmed, Alene continued production, providing face shields free of charge to more than 300 organizations across a dozen states. Among the media outlets that featured the effort were ABCs: Pandemic What You Need To Know, The White... View Details
- 01 Sep 2012
- News
On a Sound Track
look up to. Someone who’s inspired by the surf or skate team we sponsor will likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social View Details
- 01 Sep 2017
- News
In My Humble Opinion: Career Peak
athlete: “I spend as much time outdoors as I can, but I always try to squeeze in a little bit of what I consider ‘work.’ Social media tends to start out my day, then email correspondence with sponsors and... View Details
Keywords: April White