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Show Results For
- All HBS Web
(4,398)
- People (8)
- News (811)
- Research (2,849)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
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- 20 Aug 2014
- Research & Ideas
Why the ALS Ice Bucket Challenge is a Social Media Blockbuster
next to his became social currency across Canada. It's easy to write off these fads as simple stunts of digital narcissism, but they matter to marketing because they carry incidental meaning. It was not lost... View Details
Keywords: by John Deighton
- 2008
- Working Paper
Structural Closure and Exposure: Formation of Structural Inequality in Managerial Labor Markets
By: Mikolaj Jan Piskorski
Positional advantages arise when actors obtain rewards attached to positions they occupy, but these rewards are not merited by their performance. Existing theory suggests that in competitive markets there should be no positional advantages. This paper proposes a model... View Details
- Teaching Interest
Overview
By: John A. Deighton
I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
- May 1998
- Article
Assessing Long-Term Promotional Influences on Market Structure
By: Carl Mela, Sunil Gupta and Kamel Jedidi
Mela, Carl, Sunil Gupta, and Kamel Jedidi. "Assessing Long-Term Promotional Influences on Market Structure." Lead Article. International Journal of Research in Marketing 15, no. 2 (May 1998): 89–108. (Winner of International Journal of Research in Marketing. Best Paper Award.)
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
escalating, high-profile campaign against Third World debt, poverty, war and disease. “Any CEO who thinks his or her job is about maximizing shareholder value is living in the past.” Koehn, a Harvard Business School historian who has studied View Details
- July 2011
- Case
Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market
By: Allen Grossman and Aldo Sesia
The Edna McConnell Clark Foundation, focused on building the organizational capabilities of nonprofits that served the disadvantaged youth in the United States, has recently been named an intermediary in the federal government's new social innovation fund (SIF), which... View Details
Keywords: Nonprofit Organizations; Organizational Change and Adaptation; Philanthropy and Charitable Giving; Financial Strategy; Performance Improvement; Capital Markets; United States
Grossman, Allen, and Aldo Sesia. "Edna McConnell Clark Foundation-Enabling a Performance Driven Philanthropic Capital Market." Harvard Business School Case 312-006, July 2011.
- April 2013 (Revised November 2015)
- Case
Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil
By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- Research Summary
Overview
Yanhua Bird's research encompasses two streams: (1) entrepreneurship and social innovation — how the design and structure of alternative forms of enterprises influence their activities and success, with a focus on peer-to-peer markets and social enterprises, and (2)... View Details
- 2009
- Article
Marketing and Innovations Management: An Integrated Perspective
By: Elie Ofek and Olivier Toubia
Ofek, Elie, and Olivier Toubia. "Marketing and Innovations Management: An Integrated Perspective." Foundations and Trends® in Marketing 4, no. 2 (2009): 77–128.
- August 2020
- Article
Financial Market Risk Perceptions and the Macroeconomy
By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam
We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details
Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment
Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).
- April 2024 (Revised July 2024)
- Case
Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight-Loss Drugs
By: Joseph L. Badaracco, Tom Quinn and John Schultz
Danish pharmaceutical company Novo Nordisk was owned by a charitable foundation, and since its founding in the 1920s had focused on producing insulin to treat diabetes. In 2017, however, it released Ozempic, a diabetes treatment with the revolutionary side effect of... View Details
Keywords: Cost vs Benefits; Decisions; Judgments; Values and Beliefs; Global Strategy; Health Care and Treatment; Patents; Growth and Development Strategy; Growth Management; Product Positioning; Supply and Industry; Supply Chain; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Opportunities; Social Issues; Equality and Inequality; Pharmaceutical Industry; Health Industry; Denmark; United States; Europe; China; India; Middle East; North Africa
Badaracco, Joseph L., Tom Quinn, and John Schultz. "Market Dynamics and Moral Dilemmas: Novo Nordisk’s Weight-Loss Drugs." Harvard Business School Case 324-114, April 2024. (Revised July 2024.)
- March–April 2012
- Article
The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure
By: Ranjay Gulati, Maxim Sytch and Adam Tatarynowicz
This paper explores the interplay between social structure and economic action by examining some of the evolutionary dynamics of an emergent network that coalesces into a small-world system. The study highlights the small-world system's evolutionary dynamics at both... View Details
Keywords: Culture; System; Relationships; Globalization; Industry Clusters; Information; Networks; Competitive Strategy; Computer Industry
Gulati, Ranjay, Maxim Sytch, and Adam Tatarynowicz. "The Rise and Fall of Small Worlds: Exploring the Dynamics of Social Structure." Organization Science 23, no. 2 (March–April 2012): 449–471.
- 2019
- Working Paper
The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets
By: Achal Bassamboo, Ruomeng Cui and Antonio Moreno
Prediction is an important activity in various business processes, but it becomes difficult when historical information is not available, such as forecasting demand of a new product. One approach that can be applied in such situations is to crowdsource opinions from... View Details
Keywords: Wisdom Of Crowds; Demand Forecasting; Price Forecasting; Forecasting and Prediction; Social and Collaborative Networks; Size; Performance
Bassamboo, Achal, Ruomeng Cui, and Antonio Moreno. "The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets." Working Paper, 2019.
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- 11 Jun 2009
- Working Paper Summaries
Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs
- Article
A Choice Prediction Competition for Market Entry Games: An Introduction
By: Ido Erev, Eyal Ert and Alvin E. Roth
A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation... View Details
Keywords: Experience and Expertise; Decision Choices and Conditions; Forecasting and Prediction; Learning; Market Entry and Exit; Game Theory; Behavior; Competition
Erev, Ido, Eyal Ert, and Alvin E. Roth. "A Choice Prediction Competition for Market Entry Games: An Introduction." Special Issue on Predicting Behavior in Games. Games 1, no. 2 (June 2010): 117–136.
- Article
Why Schumpeter Was Right: Innovation, Market Power and Creative Destruction in 1920s America
By: Tom Nicholas
Are firms with strong market positions powerful engines of technological progress? Joseph Schumpeter thought so, but his hypothesis has proved difficult to verify empirically. This article highlights Schumpeterian market-power and creative-destruction effects in a... View Details
Keywords: Innovation and Invention; Power and Influence; Emerging Markets; Rank and Position; Status and Position; Capital Markets; Capital Structure; Information Technology; Patents; Creativity; Economic Systems; Development Economics; United States
Nicholas, Tom. "Why Schumpeter Was Right: Innovation, Market Power and Creative Destruction in 1920s America." Journal of Economic History 63, no. 4 (December 2003).
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details
- February 1985
- Article
Common and Conflicting Interests in Two-Sided Matching Markets
By: A. E. Roth
Roth, A. E. "Common and Conflicting Interests in Two-Sided Matching Markets." European Economic Review 27, no. 1 (February 1985): 75–96.