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Publications

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  • All HBS Web  (2,035)
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    • News  (436)
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  • All HBS Web  (2,035)
    • People  (8)
    • News  (436)
    • Research  (1,198)
    • Events  (10)
    • Multimedia  (5)
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← Page 14 of 2,035 Results →

    V. Kasturi Rangan

    Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

    Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
    • 21 May 2014
    • Working Paper Summaries

    The Role of the Corporation in Society: An Alternative View and Opportunities for Future Research

    Keywords: by George Serafeim
    • 26 Mar 2018
    • News

    Divided We Lead

      Triadic Advocacy Work

      Scholars of street-level bureaucracy and institutional research focus primarily on the relationships between advocates and their larger bureaucratic and social systems, assuming that advocates have little need to satisfy their beneficiaries. We find otherwise in our... View Details
      • 20 Sep 2017
      • Research & Ideas

      The Three Types of Leaders Who Create Radical Change

      What determines whether a social movement will be a flash in the pan or a real catalyst for longterm change? Why did Occupy Wall Street subside in a matter of months, for instance, while the American Civil Rights Movement thrived,... View Details
      Keywords: by Carmen Nobel
      • 2010
      • Book

      One Report: Integrated Reporting for a Sustainable Strategy

      By: Robert G. Eccles and Michael Krzus
      "One Report" refers to an emerging trend in business taking place throughout the world where companies are going beyond separate reports for financial and nonfinancial (e.g., corporate social responsibility or sustainability) results and integrating both into a single... View Details
      Keywords: Integration; Reports; Strategy
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      Eccles, Robert G., and Michael Krzus. One Report: Integrated Reporting for a Sustainable Strategy. New York: John Wiley & Sons, 2010. (Winner of PROSE Award for Excellence in Business, Finance & Management "For Professional and Scholarly Excellence" presented by Association of American Publishers.)
      • Teaching Interest

      Short Intensive Program (SIP): Effective Strategic Philanthropy

      By: Brian L. Trelstad
      Non-profit organizations and social enterprises play an important role in every country in the world: as laboratories for social innovation, as the delivery system for critical goods and services at scale, as the stewards of our cultural heritage, and as advocates for... View Details
      • February 2023
      • Article

      Homophily and Acrophily as Drivers of Political Segregation

      By: Amit Goldenberg, Joseph M. Abruzzo, Zi Huang, Jonas Schone, David Bailey, Robb Willer, Eran Halperin and James J. Gross
      Political segregation is an important social problem, increasing polarization and impeding effective governance. Previous work has viewed the central driver of segregation to be political homophily, the tendency to associate with others who have similar views. Here we... View Details
      Keywords: Political Affiliation; Extremism; Values and Beliefs; Identity; Groups and Teams; Emotions; Civil Society or Community
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      Goldenberg, Amit, Joseph M. Abruzzo, Zi Huang, Jonas Schone, David Bailey, Robb Willer, Eran Halperin, and James J. Gross. "Homophily and Acrophily as Drivers of Political Segregation." Nature Human Behaviour 7, no. 2 (February 2023): 219–230.
      • 2008
      • Book

      Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours

      By: Tarun Khanna
      China and India are home to one-third of the world's population. And they're undergoing social and economic revolutions that are capturing the best minds--and money--of Western business. In "Billions of Entrepreneurs," Tarun Khanna examines the entrepreneurial forces... View Details
      Keywords: Talent and Talent Management; Development Economics; Entrepreneurship; Globalized Economies and Regions; China; India
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      Khanna, Tarun. Billions of Entrepreneurs: How China and India Are Reshaping Their Futures and Yours. Boston, MA: Harvard Business School Press, 2008.
      • December 2020
      • Article

      Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus

      By: F. Gino, T. Casciaro and M. Kouchaki
      Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in... View Details
      Keywords: Networking; Impurity; Morality; Motivation; Regulatory Focus; Networks; Attitudes; Moral Sensibility
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      Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
      • 07 Apr 2022
      • Research & Ideas

      Giving Back: Consumers Care More About How Companies Donate Than How Much

      doing so in the future. Keenan and colleagues found support for these additional beliefs; however, perceptions of a brand’s generosity remained the primary driver of their study results. Valuable advice for generous firms The results may frustrate deep-pocketed, View Details
      Keywords: by Pamela Reynolds
      • Article

      Investors as Stewards of the Commons?

      By: George Serafeim
      Over the past few years, there has been a significant increase in the number of initiatives seeking to mobilize investor voice towards positive social impact. In this paper, I provide a framework outlining the role of investors as stewards of the commons. While... View Details
      Keywords: Collaboration; Industry Self-regulation; Sustainability; ESG; Capital Markets; Investor Behavior; Investment Activism; Social Issues; Environmental Sustainability; Corporate Social Responsibility and Impact; Cooperation
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      Serafeim, George. "Investors as Stewards of the Commons?" Journal of Applied Corporate Finance 30, no. 2 (Spring 2018): 8–17.
      • May–June 2011
      • Article

      The Uninvited Brand

      By: Susan Fournier and Jill Avery
      Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
      • February 2024
      • Article

      Conveying and Detecting Listening in Live Conversation

      By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks
      Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details
      Keywords: Interpersonal Communication; Behavior; Perception
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      Collins, Hanne, Julia A. Minson, Ariella S. Kristal, and Alison Wood Brooks. "Conveying and Detecting Listening in Live Conversation." Journal of Experimental Psychology: General 153, no. 2 (February 2024): 473–494.
      • 05 Feb 2009
      • Research & Ideas

      In Praise of Marketing

      consumers with information about new products and services, thereby accelerating their adoption. All these benefits are routinely overlooked as the 17 million Americans engaged in marketing, selling, and customer service routinely try to... View Details
      Keywords: by John Quelch; Advertising
      • 13 Aug 2021
      • Research & Ideas

      Managers, Here’s How to Bond with New Hires Remotely

      onboarding more permanent talent remotely. "It’s a phenomenon that is catching on." “Our results are encouraging, as they suggest that opportunities for brief informal and synchronous interactions with senior members can enhance a new employee’s View Details
      Keywords: by Lane Lambert
      • 07 Oct 2024
      • Blog Post

      Four Ways to Make The Most of Your Company Events

      If you are looking to engage with Harvard Business School students and share why your company is a great place to work, consider hosting a company event. The key to a successful event is the dialogue between students and recruiters.... View Details
      • 20 Sep 2022
      • Cold Call Podcast

      Larry Fink at BlackRock: Linking Purpose to Profit

      Keywords: Re: George Serafeim; Financial Services
      • 02 May 2016
      • Blog Post

      Why We Recruit: Samsung Global Strategy Group

      in a variety of roles, including marketing, strategy, or channel management among others, before transferring to one of our 90 subsidiaries and 15 regional headquarters to further develop their careers with Samsung. What recruiting tactics have you found most... View Details
      Keywords: Technology
      • 09 Dec 2014
      • News

      Can Your Movie Change the World?

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