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- All HBS Web (2,374)
- Faculty Publications (269)
- 03 Jun 2016
- News
Again in a Great City
and it is his employees—more than 12,500 of them at Quicken Loans alone—who flood the streets at lunchtime, use the new bike share program, live in the renovated lofts, and anxiously await the completion of the light-rail through the...
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April White; photographed by Brian Kelly
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
Toyota's ever-widening problems are a tragic case study in how not to lead in crisis. Under the media spotlight, Toyota CEO Akio Toyoda, grandson of the founder, went into hiding and sent American CEO Jim...
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- 01 Oct 1996
- News
Leading In a New Era
have today's senior executives, trained in the days when the pyramidal organization and domestic markets held sway, made the transition to a global, technology-driven economy? For three 1971 classmates and...
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Nancy O. Perry
- 22 Jun 2021
- Blog Post
Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights
internal practices on LGBTQ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and customers, and to telegraph inclusion and openness. Political activism has been slower View Details
Keywords:
All Industries
- 01 Mar 2023
- News
An Investment in Tomorrow's Leaders
Understanding that for many prospective students the greatest barriers to attending graduate school are financial, HBS is taking proactive steps to make the MBA Program more affordable. The School has held tuition flat for the past five years, and in August 2022...
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Jennifer Gillespie
- 15 Dec 2015
- News
The Year in Ideas 2015
it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced...
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- 01 Jun 2001
- News
HBS Press Books in Brief
The Digital Enterprise: How to Reshape Your Business for a Connected World is an authoritative collection of cutting-edge Harvard Business Review articles, edited by HBR executive editor Nicholas G. Carr. Containing the latest thinking...
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- April 1993 (Revised June 1993)
- Case
Northern Telecom (B): The Norstar Launch
By: Robert J. Dolan
Northern Telecom has spent $50 million to develop a new family of telephone systems for small businesses. The investment proposal was justified on the basis of appreciable market share impact. Now, the project team must develop the appropriate supporting marketing...
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Keywords:
Communication Technology;
Investment;
Product Launch;
Product Development;
Telecommunications Industry;
Canada;
United States
Dolan, Robert J. "Northern Telecom (B): The Norstar Launch." Harvard Business School Case 593-104, April 1993. (Revised June 1993.)
- 06 Sep 2022
- Blog Post
Student Spotlight: Summer Internships in Business & Environment
SOSV SOSV is an early-stage, deep-tech venture capital firm that is one of the most active firms in the world in climate tech investment. Brandon's role prior to HBS was a...
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- 30 Nov 2021
- In Practice
What's the Role of Business in Confronting Climate Change?
The 26th annual United Nations Climate Change Conference of the Parties, also known as COP26, ended with a hard-fought pact that called on businesses and governments to meet their climate change goals faster. The event followed an August report by the Intergovernmental...
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by Lynn Schenk and Dina Gerdeman
- 09 Jul 2014
- News
How Business Leaders Can Strengthen American Schools
- 03 Jun 2022
- Research & Ideas
In a Work-from-Anywhere World, How Remote Will Workers Go?
settle in a desired geographic location while retaining a job elsewhere—the best of both worlds for many people. “I see work-from-anywhere as a policy that allows the individual to control her personal...
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by Kara Baskin
- 09 Jul 2014
- Research & Ideas
How Business Leaders Can Strengthen American Schools
as improved teaching and leadership talent, the use of technology in personalized learning, the Common Core State Standards Initiative, wider school choice, and a dramatic upgrade View Details
- Spring 2013
- Article
Salience in Quality Disclosure: Evidence from the U.S. News College Rankings
By: Michael Luca and Jonathan Smith
How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students' application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main...
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Luca, Michael, and Jonathan Smith. "Salience in Quality Disclosure: Evidence from the U.S. News College Rankings." Journal of Economics & Management Strategy 22, no. 1 (Spring 2013): 58–77.
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
the best course of action for marketers faced with this complex new world of meaning-making? Deighton challenges his students in HBS's executive Owner/President Management...
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- 01 Mar 2018
- News
In My Humble Opinion: Urban Renewal
people through space is the deepest distillation of what a developer provides. It’s what Heidi does with dance.” Boston souvenir: The wind on Weeks Bridge in February. “Extreme weather reminds us that, no matter how important we think we...
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Julia Hanna
- 16 Sep 2013
- Research & Ideas
Earnings Calls That Get Lost in Translation
chose to host conference calls in English, placing themselves on shaky linguistic ground. The recent working paper Capital Market Consequences of Non-Plain English in...
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by Dina Gerdeman
- 01 Feb 2002
- News
New Porter Prize Awarded in Japan
won for specializing in small direct-current motors, a strategy that has garnered it 50 percent or higher world market share for several decades....
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Keywords:
awards
- January 2017 (Revised October 2023)
- Case
Classtivity: Payal's Pirouette
By: Jeffrey J. Bussgang and Olivia Hull
A few months after launching a new fitness technology product, the small staff of New York startup Classtivity gathers on a Saturday in April 2013 to take stock. With one successful pivot under its belt, Classtivity is finally generating revenue and enthusiasm among...
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Keywords:
Product Pivot;
Boutique Fitness;
Fitness Industry;
Market Sizing;
Consumer Technology;
Bundling;
Subscription Model;
Two-sided Marketplace;
ClassPass;
Entrepreneurship;
Venture Capital;
Business Startups;
Transition;
Customer Focus and Relationships;
Technological Innovation;
Organizational Change and Adaptation;
Customer Value and Value Chain;
Marketing Strategy;
Failure;
Business Strategy;
Technology Industry;
Health Industry;
New York (city, NY)
Bussgang, Jeffrey J., and Olivia Hull. "Classtivity: Payal's Pirouette." Harvard Business School Case 817-002, January 2017. (Revised October 2023.)
- 01 Mar 2019
- News
In My Humble Opinion: Easy Rider
native knew an icon—and a challenge—when he saw one. In 2009 he stepped into the role of managing director, Harley-Davidson India. Entering the Indian market had plenty of challenges related to tariffs,...
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