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- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
in support functions and shared services.—Robert S. Kaplan and David P. Norton In a sharp departure from the past, Mobil adopted an objective and measure to increase dealers' profitability. Mobil set a stretch target to have its dealers... View Details
Keywords: by Robert S. Kaplan & David P. Norton
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