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  • All HBS Web  (3,386)
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← Page 14 of 3,386 Results →
  • April 2010
  • Case

Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry
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Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
  • 1993
  • Book

Coalitions and Collaboration in International Business

By: G. Jones
This volume provides a selection of the most important research on the history of international business collaboration from the nineteenth century until the present day. The selected essays cover the extensve literature on international cartels, other forms of... View Details
Keywords: International Business; Collaboration; Joint Ventures; Trade; Equity; Body of Literature; Relationships; Research
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Jones, G., ed. Coalitions and Collaboration in International Business. Aldershot, England: Edward Elgar Publishing, 1993.
  • 27 Mar 2018
  • News

HBS Announces New Venture Competition Semifinalists in Student Business and Social Enterprise Tracks

  • March 1998
  • Case

Launch

By: Jeffrey F. Rayport
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry
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Rayport, Jeffrey F., and Michelle Toth. "Launch." Harvard Business School Case 898-079, March 1998.

    A Path to Developing More Insightful Business School Graduates: A Systems-Based, Experiential Approach to Integrating Law, Strategy, and Sustainability

    Online first Nov. 2019; selected for print edition Vol. 19, No. 4; print released Dec. 1, 2020; online print edition released Dec. 23, 2020. View Details
    • November 2009 (Revised August 2011)
    • Case

    Warner Bros. Entertainment

    By: Gary P. Pisano and Alison Berkley Wagonfeld
    Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
    Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
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    Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
    • November 2008
    • Journal Article

    Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations

    By: Boris Groysberg, Paul M. Healy and Yang Gui
    Since 1949 Lehman Brothers has used an investment committee to select the top ten recommendations made by its analysts each year. We examine the performance of this committee's recommendations and find that on average its selections generated abnormal returns of 2.7%... View Details
    Keywords: Forecasting and Prediction; Stocks; Financial Markets; Investment; Investment Return; Governing Rules, Regulations, and Reforms; Performance Expectations; Groups and Teams; Research; Value Creation
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    Groysberg, Boris, Paul M. Healy, and Yang Gui. "Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations." Journal of Financial Transformation 24 (November 2008): 123–130.
    • November 2017
    • Teaching Note

    Predicting Consumer Tastes with Big Data at Gap

    By: Ayelet Israeli and Jill Avery
    CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
    Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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    Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.
    • Research Summary

    Secrets of Succession (Financial Times, December 6, 2002, with Nicholas Carr)

    By: Rakesh Khurana
    Boards often choose a new chief executive in response to outside pressures, skewed perceptions and simple convenience. In this extended essay, we argue for a return to objectivity and rigour in the selection process. View Details
    • November 1997 (Revised May 1999)
    • Case

    Medical Foods, Inc.

    By: Ray A. Goldberg and Tom Clay
    Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business. View Details
    Keywords: Business Model; Partners and Partnerships; Business or Company Management; Strategy; Business Startups; Health Care and Treatment; Food; Innovation and Management; Food and Beverage Industry; Health Industry
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    Goldberg, Ray A., and Tom Clay. "Medical Foods, Inc." Harvard Business School Case 598-048, November 1997. (Revised May 1999.)
    • October 1991
    • Background Note

    Market Research

    By: Robert J. Dolan
    Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
    Keywords: Research; Markets
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    Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
    • 08 Nov 2019
    • HBS Seminar

    Galit Eizman (Research Associate, Harvard Kennedy School) (paper joint with Alice Ruichen Wang, Renmin Univ, China), Harvard Kennedy School

    • May 1993
    • Background Note

    Managing International Alliances: Conceptual Framework

    Provides an overview of key issues on management of international alliances, including: 1) the logic of collaboration; 2) selecting partners; 3) structuring alliances; 4) alliance networks; 5) alliance dynamics; 6) limits to alliances; and 7) the role of governments. View Details
    Keywords: Management; Alliances; Globalization
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    Gomes-Casseres, Benjamin. "Managing International Alliances: Conceptual Framework." Harvard Business School Background Note 793-133, May 1993.
    • July 1984 (Revised September 1986)
    • Case

    CML Group, Inc.: Going Public (A)

    By: William A. Sahlman
    Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
    Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Consumer Products Industry
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    Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
    • May 2003
    • Background Note

    Customer Management Strategy in Business Markets

    By: Das Narayandas
    Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details
    Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry
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    Narayandas, Das. "Customer Management Strategy in Business Markets." Harvard Business School Background Note 503-060, May 2003.
    • November 1995
    • Background Note

    Reengineering a Business Process

    By: Richard L. Nolan and Thomas H. Davenport
    Describes the six steps included in most reengineering initiatives: selecting the processes for reengineering; identifying change enablers; developing a business vision of process objectives; understanding and measuring existing processes; designing and prototyping the... View Details
    Keywords: Goals and Objectives; Management Practices and Processes; Change Management; Measurement and Metrics
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    Nolan, Richard L., and Thomas H. Davenport. "Reengineering a Business Process." Harvard Business School Background Note 396-054, November 1995.
    • 24 Apr 2015
    • News

    Happiness Has A Half-Life

    • 16 Jul 2024
    • Op-Ed

    Corporate Boards Are Failing in Their No. 1 Duty

    shareholder value. The GE board had deferred to Welch in a highly public selection process, which had favored the sales-focused Immelt over someone who could transform GE to prepare the company for the future, just as Welch had done in... View Details
    Keywords: by Bill George
    • 01 Jun 2021
    • News

    What Does It Take to Be a Good Remote Worker?

    • 01 Jan 2007
    • News

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