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Show Results For
- All HBS Web
(3,386)
- People (5)
- News (583)
- Research (1,838)
- Events (30)
- Multimedia (9)
- Faculty Publications (1,366)
- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details
Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- 1993
- Book
Coalitions and Collaboration in International Business
By: G. Jones
This volume provides a selection of the most important research on the history of international business collaboration from the nineteenth century until the present day. The selected essays cover the extensve literature on international cartels, other forms of... View Details
Keywords: International Business; Collaboration; Joint Ventures; Trade; Equity; Body of Literature; Relationships; Research
Jones, G., ed. Coalitions and Collaboration in International Business. Aldershot, England: Edward Elgar Publishing, 1993.
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
A Path to Developing More Insightful Business School Graduates: A Systems-Based, Experiential Approach to Integrating Law, Strategy, and Sustainability
Online first Nov. 2019; selected for print edition Vol. 19, No. 4; print released Dec. 1, 2020; online print edition released Dec. 23, 2020. View Details
- November 2009 (Revised August 2011)
- Case
Warner Bros. Entertainment
By: Gary P. Pisano and Alison Berkley Wagonfeld
Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on a small number of major "event" films (i.e., films with the potential to generate gross box office receipts of $300... View Details
Keywords: Decision Choices and Conditions; Film Entertainment; Risk Management; Product Development; Strategic Planning; Projects; Sales; Motion Pictures and Video Industry
Pisano, Gary P., and Alison Berkley Wagonfeld. "Warner Bros. Entertainment." Harvard Business School Case 610-036, November 2009. (Revised August 2011.)
- November 2008
- Journal Article
Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations
By: Boris Groysberg, Paul M. Healy and Yang Gui
Since 1949 Lehman Brothers has used an investment committee to select the top ten recommendations made by its analysts each year. We examine the performance of this committee's recommendations and find that on average its selections generated abnormal returns of 2.7%... View Details
Keywords: Forecasting and Prediction; Stocks; Financial Markets; Investment; Investment Return; Governing Rules, Regulations, and Reforms; Performance Expectations; Groups and Teams; Research; Value Creation
Groysberg, Boris, Paul M. Healy, and Yang Gui. "Can Research Committees Add Value for Investors? An Analysis of Lehman Brothers' Ten Uncommon Values® Recommendations." Journal of Financial Transformation 24 (November 2008): 123–130.
- November 2017
- Teaching Note
Predicting Consumer Tastes with Big Data at Gap
By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
- Research Summary
Secrets of Succession (Financial Times, December 6, 2002, with Nicholas Carr)
By: Rakesh Khurana
Boards often choose a new chief executive in response to outside pressures, skewed perceptions and simple convenience. In this extended essay, we argue for a return to objectivity and rigour in the selection process. View Details
- November 1997 (Revised May 1999)
- Case
Medical Foods, Inc.
By: Ray A. Goldberg and Tom Clay
Dr. Franklin Lowe is CEO of a new kind of company in a new kind of industry--medical foods. He must select a business model and partners that will help make this a viable business. View Details
Keywords: Business Model; Partners and Partnerships; Business or Company Management; Strategy; Business Startups; Health Care and Treatment; Food; Innovation and Management; Food and Beverage Industry; Health Industry
Goldberg, Ray A., and Tom Clay. "Medical Foods, Inc." Harvard Business School Case 598-048, November 1997. (Revised May 1999.)
- October 1991
- Background Note
Market Research
By: Robert J. Dolan
Describes the major classes of market research. Provides students with an overview of methods available enabling them to select the proper set for their purposes. View Details
Dolan, Robert J. "Market Research." Harvard Business School Background Note 592-034, October 1991.
- May 1993
- Background Note
Managing International Alliances: Conceptual Framework
Provides an overview of key issues on management of international alliances, including: 1) the logic of collaboration; 2) selecting partners; 3) structuring alliances; 4) alliance networks; 5) alliance dynamics; 6) limits to alliances; and 7) the role of governments. View Details
Gomes-Casseres, Benjamin. "Managing International Alliances: Conceptual Framework." Harvard Business School Background Note 793-133, May 1993.
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
- May 2003
- Background Note
Customer Management Strategy in Business Markets
By: Das Narayandas
Describes in detail customer management strategies in business markets, including selection decisions, design and management of customer relationship strategies, monitoring the health of customer relations, and linking the vendors' customer management effort to... View Details
Keywords: Customer Focus and Relationships; Customer Relationship Management; Decision Making; Networks; Customization and Personalization; Manufacturing Industry
Narayandas, Das. "Customer Management Strategy in Business Markets." Harvard Business School Background Note 503-060, May 2003.
- November 1995
- Background Note
Reengineering a Business Process
By: Richard L. Nolan and Thomas H. Davenport
Describes the six steps included in most reengineering initiatives: selecting the processes for reengineering; identifying change enablers; developing a business vision of process objectives; understanding and measuring existing processes; designing and prototyping the... View Details
Keywords: Goals and Objectives; Management Practices and Processes; Change Management; Measurement and Metrics
Nolan, Richard L., and Thomas H. Davenport. "Reengineering a Business Process." Harvard Business School Background Note 396-054, November 1995.
- 24 Apr 2015
- News
Happiness Has A Half-Life
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
shareholder value. The GE board had deferred to Welch in a highly public selection process, which had favored the sales-focused Immelt over someone who could transform GE to prepare the company for the future, just as Welch had done in... View Details
Keywords: by Bill George
- 01 Jun 2021
- News