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Show Results For
- All HBS Web
(780)
- People (3)
- News (223)
- Research (343)
- Events (2)
- Multimedia (4)
- Faculty Publications (188)
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details
Keywords: by Julia Austin
- 26 Feb 2008
- First Look
First Look: February 26, 2008
Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
Keywords: Martha Lagace
- June 2007 (Revised April 2016)
- Case
Octone Records
By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
- Web
Asia Pacific - Global
and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve student engagement and performance, reduce the time it took... View Details
Nitin Nohria
Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.
As Dean, building on... View Details
- Web
Faculty & Research - Business & Environment
Investing Goes to Sea By: Vikram S Gandhi and David Allen Teaching Plan for HBS Case No. 325-013 June 2025 Teaching Material The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building By: Rosabeth Moss... View Details
- Web
Entrepreneurship - Faculty & Research
describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details
- Web
HBS - The year in Review
experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A. Karp Strategy Shirley Lu... View Details
- Web
2023 Reunion Presentations - Alumni
Behavioral Finance and Financial Stability Project, have made tremendous strides in predicting financial market crashes, panics, and crises. Participants left this session understanding the state of the art... View Details
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- Web
PRIMO Alumni Profiles - Doctoral
Program for Research in Markets & Organizations Program for Research in Markets & Organizations PRIMO Alumni Profiles 10ms Jo Ellery Harvard College, Class of 2021; current HBS PhD Candidate Jo Ellery... View Details
- Web
Blavatnik Fellowship in Life Science Entrepreneurship - Health Care
across 45 biopharma partners. He also led marketing for Ginkgo Datapoints, successfully launching the Datapoints brand from $0 to $8.5 million bookings in six months. He held roles at Deloitte Consulting and Solazyme and an MS in... View Details
- 18 Jul 2023
- News
The First Five Years: Brooke Biederman (MBA 2019)
I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The... View Details
Keywords: Robert Bochnak
- 31 Mar 2009
- First Look
First Look: March 31, 2009
Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The thesis was fairly straightforward: early... View Details
Keywords: Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
economic expansions. It is also more pronounced for the insurance firms for which regulatory capital requirements are more binding. The results hold both at issuance and for trading in the secondary market... View Details
Keywords: Sean Silverthorne
- Web
Finance - Faculty & Research
Article Expectations of Returns and Expected Returns By: Robin Greenwood and Andrei Shleifer We analyze time-series of investor expectations of future stock market returns from six data sources between 1963 and 2011. The six measures of... View Details
- Article
High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses
By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry
Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details
Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making
Cole, Shawn, Anna Paulson, and Gauri Kartini Shastry. "High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses." Journal of Human Resources 51, no. 3 (Summer 2016): 656–698.
- Web
United Fruit Company Photograph Collection - Photography Collections - Historical Collections
Motor Co. United Fruit Co. Smaller Collections Yousuf Karsh Portraits Margaret Bourke-White Farm Security Administration 1934 Art and Industry Exhibition Early Aviation Electric Railway Jones & Laughlin Steel 19th-Century Boston Portrait... View Details
- Web
HBS - The year in Review
Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
- Web
Research - Global
with the state. We introduce novel, general, and... June 2025 Case Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle By: Krishna G. Palepu and Ahmed Dahawy Jahez made its mark in Saudi Arabia’s food delivery View Details