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  • June 2007 (Revised April 2016)
  • Case

Octone Records

By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
Related
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

had an international presence in the world economy. “U.S. Steel was a giant—or a monster, depending on one’s perspective,” B. Mark Smith writes in Toward Rational Exuberance: The Evolution of the Modern Stock Market . 3 At Harvard... View Details

    Nitin Nohria

    Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

    As Dean, building on... View Details

    Keywords: arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts
    • Web

    Entrepreneurship - Faculty & Research

    describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details
    • Web

    2023 Reunion Presentations - Alumni

    Behavioral Finance and Financial Stability Project, have made tremendous strides in predicting financial market crashes, panics, and crises. Participants left this session understanding the state of the art... View Details
    • Web

    PRIMO Alumni Profiles - Doctoral

    Program for Research in Markets & Organizations Program for Research in Markets & Organizations PRIMO Alumni Profiles 2ms Jo Ellery Harvard College, Class of 2021; current HBS PhD Candidate Jo Ellery... View Details
    • 17 Feb 2020
    • Sharpening Your Skills

    How Entrepreneurs Can Find the Right Problem to Solve

    outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details
    Keywords: by Julia Austin
    • Web

    HBS - The year in Review

    experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A. Karp Strategy Shirley Lu... View Details
    • Web

    History of Excellence - Doctoral

    Doctor of Business Administration (DBA) degree. This change expands the partnership between HBS and Harvard Graduate School of Arts and Sciences (GSAS), and more accurately reflects the structure and emphasis of those programs and the... View Details
    • 16 Dec 2014
    • First Look

    First Look: December 16

    IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
    Keywords: Sean Silverthorne
    • Article

    High School Curriculum and Financial Outcomes: The Impact of Mandated Personal Finance and Mathematics Courses

    By: Shawn Cole, Anna Paulson and Gauri Kartini Shastry
    Financial literacy and cognitive capabilities are convincingly linked to the quality of financial decision-making. Yet, there is little evidence that education intended to improve financial decision-making is successful. Using plausibly exogenous variation in exposure... View Details
    Keywords: Financial Literacy; Cognitive Capability; Secondary Education; Personal Finance; Decision Making
    Related
    • 18 Jul 2023
    • News

    The First Five Years: Brooke Biederman (MBA 2019)

    I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The... View Details
    Keywords: Robert Bochnak
    • Web

    United Fruit Company Photograph Collection - Photography Collections - Historical Collections

    Motor Co. United Fruit Co. Smaller Collections Yousuf Karsh Portraits Margaret Bourke-White Farm Security Administration 1934 Art and Industry Exhibition Early Aviation Electric Railway Jones & Laughlin Steel 19th-Century Boston Portrait... View Details
    • 31 Mar 2009
    • First Look

    First Look: March 31, 2009

    Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The thesis was fairly straightforward: early... View Details
    Keywords: Martha Lagace
    • Web

    HBS - The year in Review

    Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
    • 01 Dec 2023
    • News

    The Imposter Among Us

    Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • 08 Nov 2016
    • First Look

    November 8, 2016

    also consider the relationship of these outcomes to the immigrants’ age at arrival to the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51811 2016 Experiences in Liberal Arts and Science Education from... View Details
    Keywords: Sean Silverthorne
    • Web

    For Alumni - Doctoral

    Re: Rosabeth Moss Kanter, Nitin Nohria, Julie Battilana, Brian Trelstad & Rakesh Khurana 25 NOV 2024 | Financial Times Ordering PhD Transcripts Ph.D. degrees are awarded through the Harvard University Graduate School of Arts and Sciences.... View Details
    • 26 Sep 2023
    • Book

    Digital Strategy: A Handbook for Managing a Moving Target

    excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand these phenomena. “Existing strategy frameworks developed for... View Details
    Keywords: by Dina Gerdeman; Information Technology; Technology