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  • June 2007 (Revised April 2016)
  • Case

Octone Records

By: Anita Elberse and Elie Ofek
In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
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  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

outreach should be done on multiple platforms and carefully crafted to answer only one or two hypotheses. These hypotheses are commonly, “Is this where we can reach this audience if we want to market to them?” and “Are they interested... View Details
Keywords: by Julia Austin
  • 16 Dec 2014
  • First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne

    Nitin Nohria

    Nitin Nohria served as the tenth dean of Harvard Business School from 2010-2020. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit.

    As Dean, building on... View Details

    Keywords: arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts; arts
    • Web

    Entrepreneurship - Faculty & Research

    describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment professionals are supported... View Details
    • Web

    HBS - The year in Review

    experienced colleagues. Assistant Professors Anjali M. Bhatt Organizational Behavior Julian De Freitas Marketing Summer R. Jackson Organizational Behavior Jung Koo Kang Accounting & Management Rebecca A. Karp Strategy Shirley Lu... View Details
    • Web

    Asia Pacific - Global

    and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve student engagement and performance, reduce the time it took... View Details
    • Web

    PRIMO Alumni Profiles - Doctoral

    Program for Research in Markets & Organizations Program for Research in Markets & Organizations PRIMO Alumni Profiles 10ms Jo Ellery Harvard College, Class of 2021; current HBS PhD Candidate Jo Ellery... View Details
    • Web

    Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

    across 45 biopharma partners. He also led marketing for Ginkgo Datapoints, successfully launching the Datapoints brand from $0 to $8.5 million bookings in six months. He held roles at Deloitte Consulting and Solazyme and an MS in... View Details
    • 18 Jul 2023
    • News

    The First Five Years: Brooke Biederman (MBA 2019)

    I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The... View Details
    Keywords: Robert Bochnak
    • 31 Mar 2009
    • First Look

    First Look: March 31, 2009

    Reserve Bank of Minneapolis (Minneapolis Fed), Art Rolnick and his colleague, Rob Grunewald, had written "Early Childhood Development: Economic Development with a High Public Return." The thesis was fairly straightforward: early... View Details
    Keywords: Martha Lagace
    • 04 Feb 2014
    • First Look

    First Look: February 4

      Publications August 2013 MIT Sloan Management Review The Art of Strategic Renewal By: Binns, Andy, J. Bruce Harreld, Charles A. O'Reilly, and Michael L. Tushman Abstract—In recent years, we have seen well-established companies such as... View Details
    Keywords: Sean Silverthlorne
    • Web

    Finance - Faculty & Research

    Article Expectations of Returns and Expected Returns By: Robin Greenwood and Andrei Shleifer We analyze time-series of investor expectations of future stock market returns from six data sources between 1963 and 2011. The six measures of... View Details
    • Web

    Faculty & Research - Business & Environment

    Investing Goes to Sea By: Vikram S Gandhi and David Allen Teaching Plan for HBS Case No. 325-013 June 2025 Teaching Material The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building By: Rosabeth Moss... View Details
    • 17 Mar 2009
    • First Look

    First Look: March 17, 2009

    Mae. Fannie Mae was a Depression-era creation that was charged with establishing a secondary market for home loans. By purchasing qualifying residential mortgages from individual home loan issuers, Fannie... View Details
    Keywords: Martha Lagace
    • Web

    2023 Reunion Presentations - Alumni

    Behavioral Finance and Financial Stability Project, have made tremendous strides in predicting financial market crashes, panics, and crises. Participants left this session understanding the state of the art... View Details
    • Web

    HBS - The year in Review

    Marketing Faculty Promotions Two faculty members were promoted. Full Professor Full Professor Scott Duke Kominers Entrepreneurial Management Associate Professor Associate Professor Mark L. Egan Finance Faculty & Staff Demographics HBS has... View Details
    • Web

    United Fruit Company Photograph Collection - Photography Collections - Historical Collections

    Motor Co. United Fruit Co. Smaller Collections Yousuf Karsh Portraits Margaret Bourke-White Farm Security Administration 1934 Art and Industry Exhibition Early Aviation Electric Railway Jones & Laughlin Steel 19th-Century Boston Portrait... View Details
    • Web

    Research - Global

    with the state. We introduce novel, general, and... June 2025 Case Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle By: Krishna G. Palepu and Ahmed Dahawy Jahez made its mark in Saudi Arabia’s food delivery View Details
    • 26 Mar 2013
    • First Look

    First Look: March 26

    economic expansions. It is also more pronounced for the insurance firms for which regulatory capital requirements are more binding. The results hold both at issuance and for trading in the secondary market... View Details
    Keywords: Sean Silverthorne