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- All HBS Web
(5,426)
- People (21)
- News (1,786)
- Research (2,759)
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- Multimedia (19)
- Faculty Publications (842)
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Company databases: which database to choose? | Baker Library
equity research, company profiles, histories, etc. Bloomberg Availability: In-Library for Authorized Baker Visitors* Strengths/Unique Features: Comprehensive platform used to analyze financial data from equity and fixed income markets,... View Details
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 11 Apr 2022
- Research & Ideas
A World of Difference: What Keeps Companies from Becoming More Inclusive
traffic controller and the first officer; everybody’s perspective was brought in. He considered many alternatives when most of us would have focused on the obvious one. He had this beautiful habit of mind that every time he walked into... View Details
Keywords: by Jen McFarland Flint
- 14 May 2001
- Research & Ideas
Are You Managing To a ‘T’? Time To Break With Tradition
Despite their best efforts, most companies continue to squander what may be their greatest asset in today's knowledge economy: the wealth of expertise, ideas, and latent insights that lies scattered across or deeply embedded in their... View Details
Keywords: by Morten T. Hansen & Bolko Von Oetinger
- 23 Sep 2021
- News
Confronting Sustainability in Business; Pro-Bono Consulting for Black-Owned Companies
transformation, and more. Rogers says the goal is to help companies already focused on growing, so candidates need to have a minimum annual revenue of between $10 and $25 million, a clearly-stated plan for growth, and no more than two... View Details
Keywords: Margie Kelley
- 20 Jul 2020
- Op-Ed
It's Time for a Bipartisan Health Plan for Employers and Employees
The recent twin economic and pandemic calamities should cause us to rethink the status quo for health insurance compensation. Must General Motors be a benefits company that happens to make cars? Is it in the best interest of employees if... View Details
- January – February 2012
- Article
How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication
By: Paul Leonardi, Tsedal Neeley and Elizabeth M. Gerber
Several recent studies have found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
Keywords: Communication; Media; Information; Groups and Teams; Projects; Management Style; Power and Influence; Motivation and Incentives; Technology
Leonardi, Paul, Tsedal Neeley, and Elizabeth M. Gerber. "How Managers Use Multiple Media: Discrepant Events, Power, and Timing in Redundant Communication." Organization Science 23, no. 1 (January–February 2012): 98–117.
- 2011
- Case
Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis
By: Ning Jia, F. Warren McFarlan and Xiaohui Li
Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details
Jia, Ning, F. Warren McFarlan, and Xiaohui Li. "Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis." Tsinghua University Case, 2011.
- Web
Finding a Time Series of Stock Prices in CRSP | Baker Library
company's CUSIP back into the Company Codes box on the main WRDS search page Enter multiple codes by leaving a single space between them Leave all other boxes in this step as is Step Three: Variables In Identifying Information check View Details
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
incredible user base,” he says, with 3 million subscribers—four times the number in 2019, despite the problems of 2021. The monthly customer churn rate of lost customers is less than 1 percent, and the videos the View Details
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence... View Details
- 13 May 2022
- Research & Ideas
Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?
even though this stuff can be pretty widespread inside of companies when it occurs, it’s not getting out in a timely way.” In an attempt to discover whether these problems could be exposed earlier, Campbell... View Details
- 10 Sep 2020
- Blog Post
Founding a Company at the Intersection of Medicine and Technology
people with infertility was, as well as the potential commercial viability of this technology. Last fall, I made the decision to start a company that focused on the embryo selection problem, which I then pursued full View Details
- Web
Finding a Time Series of Financial Data in Compustat | Baker Library
Help Center Finding a Time Series of Financial Data in Compustat How do I find time series of financial data using Compustat in WRDS? You can search for financial data using Compustat in WRDS. Choose... View Details
- January–February 2020
- Article
Are You Undervaluing Your Customers?: It’s Time to Start Measuring and Managing Their Worth
By: Rob Markey
Leaders recognize that they should manage their businesses to maximize the value of the customer base. But too often, earnings pressures result in cost-cutting measures that hurt customers.
Loyalty-leading companies operate differently. They create systems for... View Details
Keywords: Customer Experience; Customer Value; Customer Centric Initiative; Customer Focused Organization; Customer Lifetime Value; Customer Focus and Relationships; Customer Value and Value Chain; Operations; Business Strategy
Markey, Rob. "Are You Undervaluing Your Customers? It’s Time to Start Measuring and Managing Their Worth." Harvard Business Review 98, no. 1 (January–February 2020): 42–50.
- 14 Oct 2014
- News
When it comes to climate change, companies must prepare now
Climate change is a fact of life, and it’s playing an increasing role in business competition. Forest L. Reinhardt, the John D. Black Professor of Business Administration, advises companies to adjust and adapt to a carbon-constrained... View Details
- 2011
- Teaching Note
Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)
By: Ning Jia, F. Warren McFarlan and Xiaohui Li
Xinxing Ductile Iron Pipes Co. is a Chinese state-owned enterprise (SOE) that manufactures cast pipe products and steel products. The company had grown to become a dominant player in the ductile iron pipe industry, holding more than 40% domestic market share and nearly... View Details
Jia, Ning, F. Warren McFarlan, and Xiaohui Li. "Xinxing Ductile Iron Pipes: Transforming the Management Control System in Time of Crisis (TN)." Tsinghua University Teaching Note, 2011.
- 11 Mar 2001
- Research & Ideas
Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries
In this excerpt taken from the chapter entitled "From Trade to Investment," HBS visiting professor Geoffrey Jones traces the transition of the British trading companies from purely trading View Details
Keywords: by Geoffrey Jones