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  • 01 Nov 2022
  • Research & Ideas

A Penny for Your Thoughts? For Big-Picture Ideas, the Right Pay Structure Matters

findings are particularly relevant at a time when the economy is clouded by recession concerns and companies in industries across the world are searching for ways to instill a spirit of innovation, with Google expecting employees to spend... View Details
Keywords: by Scott Van Voorhis
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School Case 507-038 In mid-2006, Google... View Details
Keywords: Martha Lagace
  • 14 Jan 2014
  • First Look

First Look: January 14

isn't easy. Publisher's link: http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/ January 2014 Harvard Business Review The New Patterns of Innovation By: Parmar, Rashik, Ian Mackenzie, David Cohn, and David Gann Abstract—The View Details
Keywords: Sean Silverthorne
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

Geoffrey Jones A second major influence on the diversification strategies of the trading companies was the boom in commodity prices. Industrialization in Europe and the United States stimulated a worldwide View Details
Keywords: by Geoffrey Jones
  • 18 Mar 2014
  • First Look

First Look: March 18

co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change, and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22 investment... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and... View Details
Keywords: by Kristen Senz
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted... View Details
Keywords: by Jill Avery and Richard Edelman
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

you name Google’s closest competitor in search and search-related advertising? That’s market power” Now comes the “New Tech Big Four,” often characterized as Apple, Amazon, Facebook, and Google. Like their older cousin Microsoft, all are... View Details
Keywords: by James Heskett; Technology; Web Services
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

consumer marketing, etc.) in the event that a reverse launch strategy is pursued. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/511036-PDF-ENG Nashton Partners and Its Search Fund Process Richard... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2015
  • First Look

First Look: March 24

marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper: http://ssrn.com/abstract=2576277 Design of View Details
Keywords: Sean Silverthorne
  • 31 Aug 2010
  • First Look

First Look: August 31

Struggles and Standard Chartered Bank: Managing Global Key Accounts Robert G. Eccles and Kerry HermanHarvard Business School Case 411-011 Daren Kemp, a partner at leadership consultancy and executive search firm Heidrick & Struggles,... View Details
Keywords: Sean Silverthorne
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

in Shakespeare and English, became fascinated with the retailing field. In 1958, he described what was happening in the world of retail after the Second World War. He observed that new retailing concepts typically begin with low-price View Details
Keywords: by James Heskett; Retail
  • 14 Jan 2020
  • Research & Ideas

The Business Case for Becoming a Jack-of-All-Trades

“Young scholars frequently like to study a lot of different things, but they are often encouraged to really focus,” says Frank Nagle, assistant professor in the Strategy Unit at Harvard Business School. “Otherwise, how are you going to... View Details
Keywords: by Michael Blanding
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

ways in which organizations met the challenges of 2020. What strategies and actions worked better than others? What can we learn from these? While many companies reduced payor headcount, some pledged at the outset of the crisis to do... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

tried to prevent customers from showrooming. They considered changing the barcodes on products to make them hard to search for online. The company even tried to use signal jammers, like the ones they use to keep prison inmates from using... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • August 2023
  • Case

Kariyer.net: Recruiting AI

By: Shunyuan Zhang, Fares Khrais and Namrata Arora
In 2017, Fatih Uysal (AMP 2021) became CEO of Kariyer.net. By then, the business was already the industry leading online job board in Turkey. However, faced with stalling growth, a turbulent macroenvironment, and growing competition from international players, Uysal... View Details
Keywords: Online Technology; Marketing; Websites; Artificial Intelligence; Innovation; Two-sided Platforms; Internet and the Web; Product Launch; Product Positioning; Job Search; Employment; Transformation; Volatility; Innovation and Invention; Disruptive Innovation; Management Practices and Processes; Business Growth and Maturation; Competitive Strategy; Business Startups; Talent and Talent Management; Cost vs Benefits; Macroeconomics; Corporate Entrepreneurship; Emerging Markets; Digital Platforms; Employment Industry; Information Technology Industry; Technology Industry; Middle East; Turkey
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Zhang, Shunyuan, Fares Khrais, and Namrata Arora. "Kariyer.net: Recruiting AI." Harvard Business School Case 524-014, August 2023.
  • 13 Oct 2010
  • First Look

First Look: October 13, 2010

their standard hiring practices to fit local challenges and customs. Based on interviews with professionals in a number of established accounting, strategy consulting, and executive search firms presently... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

the positive effects of transparency—highlighting a possible tension between promotion-based strategies designed to influence and transparency-based strategies designed to inform. Competitive advantage... View Details
Keywords: by Danielle Kost
  • 13 Mar 2005
  • Research & Ideas

The Tricky Business of Nonprofit Brands

International Red Cross, UNICEF, Médecins Sans Frontières, Oxfam, and Amnesty International. Topics include managing growth, performance assessment, mission and strategy development, and most of all, understanding, developing, and... View Details
Keywords: by Manda Salls
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