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      • December 2013
      • Case

      Bruce Allyn: Negotiating with the KGB (A)

      By: James K. Sebenius
      Isolated by the KGB in Moscow, Harvard graduate student Bruce Allyn faces high-pressure negotiation tactics to recruit him for the Soviet spy agency. At the tense height of the Cold War, with CIA agents systematically being exposed and executed in Russia, Allyn was... View Details
      Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union
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      Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (A)." Harvard Business School Case 914-027, December 2013.
      • December 2013
      • Supplement

      Bruce Allyn: Negotiating with the KGB (B)

      By: James K. Sebenius
      This case picks up (from the end of the "A" case) the detailed story of the KGB's high-pressure negotiations with Harvard doctoral student Bruce Allyn to recruit him as a secret asset for the Soviet spy agency. The "A" case describes how, at the tense height of the... View Details
      Keywords: Negotiation; Bargaining; Hard Bargaining; KGB; Espionage; Spying; War; National Security; Alliances; Ethics; Negotiation Tactics; Decision Choices and Conditions; Negotiation Participants; Negotiation Offer; Cambridge; Moscow; Soviet Union
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      Sebenius, James K. "Bruce Allyn: Negotiating with the KGB (B)." Harvard Business School Supplement 914-028, December 2013.
      • December 2013 (Revised May 2021)
      • Case

      Paul Levy: Confronting a 'Corporate Campaign' (A)

      By: James K. Sebenius
      Hospital CEO Paul Levy confronts an SEIU unionization drive via a "corporate campaign" aimed at undercutting the hospital's relationships with key internal and external constituencies. Having shepherded one of Boston's top teaching hospitals much of the way through a... View Details
      Keywords: Dispute Resolution; Corporate Campaign; Negotiating Campaign; Bargaining; Health Care; Hospitals; Unions; Health Care and Treatment; Negotiation; Strategy; Negotiation Process; Labor Unions; Health Industry; Boston
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      Sebenius, James K. "Paul Levy: Confronting a 'Corporate Campaign' (A)." Harvard Business School Case 914-020, December 2013. (Revised May 2021.)
      • Article

      Financial Incentives for Exercise Adherence in Adults: Systematic Review and Meta-analysis

      By: Marc S. Mitchell, Jack M. Goodman, David A. Alter, Leslie K. John, Paul I. Oh, Maureen T. Pakosh and Guy E. Faulkner
      Context Less than 5% of U.S. adults accumulate the required dose of exercise to maintain health. Behavioral economics has stimulated renewed interest in economic-based, population-level health interventions to address this issue. Despite widespread implementation of... View Details
      Keywords: Exercise; Health; Behavior; Motivation and Incentives
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      Mitchell, Marc S., Jack M. Goodman, David A. Alter, Leslie K. John, Paul I. Oh, Maureen T. Pakosh, and Guy E. Faulkner. "Financial Incentives for Exercise Adherence in Adults: Systematic Review and Meta-analysis." American Journal of Preventive Medicine 45, no. 5 (November 2013): 658–667.
      • 2013
      • Book

      Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

      By: Anita Elberse
      What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
      Keywords: Entertainment; Business; Strategy; Media; Digital Technology; Blockbuster; Superstar; Film; Television; Music; Publishing; Performing Arts; Nightlife; Risk and Uncertainty; Information Technology; Marketing Strategy; Music Entertainment; Success; Sports; Business Strategy; Film Entertainment; Television Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
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      Elberse, Anita. Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. New York: Henry Holt and Co., 2013.
      • October 2013 (Revised August 2015)
      • Case

      Outotec (A): Project Capture

      By: Robert J. Dolan and Doug J. Chung
      Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details
      Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry
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      Dolan, Robert J., and Doug J. Chung. "Outotec (A): Project Capture." Harvard Business School Case 514-064, October 2013. (Revised August 2015.)
      • October 2013 (Revised August 2015)
      • Supplement

      Outotec (B): Action Plan

      By: Robert J. Dolan and Doug J. Chung
      Outotec was a market leader in providing mining solutions to large mining companies. The company’s specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or... View Details
      Keywords: Value-based Pricing; Bargaining Power Of Buyers; Marketing; Segmentation; Price; Policy; Sales; Management; Value Creation; Mining Industry
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      Dolan, Robert J., and Doug J. Chung. "Outotec (B): Action Plan." Harvard Business School Supplement 514-065, October 2013. (Revised August 2015.)
      • Fall 2013
      • Article

      Spurring Innovation Through Competitions

      By: Alan MacCormack, Fiona Murray and Erika Wagner
      Alan MacCormack, Fiona Murray, and Erika Wagner examine the phenomenon of corporations using innovation contests. They write: "Companies are searching for better ways to identify and exploit novel solutions. Increasingly, they are discovering that many of the very best... View Details
      Keywords: Competition; Innovation Strategy; Innovation and Management
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      MacCormack, Alan, Fiona Murray, and Erika Wagner. "Spurring Innovation Through Competitions." MIT Sloan Management Review 55, no. 1 (Fall 2013): 25–32.
      • 2013
      • Working Paper

      Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?

      By: Clarence Lee, E. Ofek and Thomas Steenburgh
      In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
      Keywords: Customer Engagement; Adoption Routes; Hidden Markov Models; Search; Word-of-Mouth; Digital Media; Customer Relationship Management; Internet and the Web; Mathematical Methods; Consumer Behavior; Entrepreneurship; Marketing Reference Programs; Web Services Industry
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      Lee, Clarence, E. Ofek, and Thomas Steenburgh. "Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?" Working Paper, 2013. (Revise and Resubmit at Management Science.)
      • Article

      Fast Generalized Subset Scan for Anomalous Pattern Detection

      By: Edward McFowland III, Skyler Speakman and Daniel B. Neill
      We propose Fast Generalized Subset Scan (FGSS), a new method for detecting anomalous patterns in general categorical data sets. We frame the pattern detection problem as a search over subsets of data records and attributes, maximizing a nonparametric scan statistic... View Details
      Keywords: Pattern Detection; Anomaly Detection; Knowledge Discovery; Bayesian Networks; Scan Statistics; Analytics and Data Science
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      McFowland III, Edward, Skyler Speakman, and Daniel B. Neill. "Fast Generalized Subset Scan for Anomalous Pattern Detection." Art. 12. Journal of Machine Learning Research 14 (2013): 1533–1561.
      • 2013
      • Chapter

      Who Chooses Board Members?

      By: Ali Akyol and Lauren Cohen
      We exploit a recent regulation passed by the US Securities and Exchange Commission (SEC) to explore the nomination of board members to US publicly traded firms. In particular, we focus on firms’ use of executive search firms versus allowing internal members (often... View Details
      Keywords: Boards; Boards Of Directors; Executive Search Firms; Governance; SEC Regulation; Governing and Advisory Boards; Management Succession; Executive Compensation
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      Akyol, Ali, and Lauren Cohen. "Who Chooses Board Members?" In Advances in Financial Economics, Vol. 16, edited by Kose John, Anil K. Makhija, and Stephen P. Ferris, 43–77. Emerald Group Publishing, 2013.
      • Article

      Fast Subset Scan for Multivariate Spatial Biosurveillance

      By: Daniel B. Neill, Edward McFowland III and Huanian Zheng
      We present new subset scan methods for multivariate event detection in massive space-time datasets. We extend the recently proposed 'fast subset scan' framework from univariate to multivariate data, enabling computationally efficient detection of irregular space-time... View Details
      Keywords: Algorithms; Disease Surveillance; Event Detection; Scan Statistics; Spatial Scan
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      Neill, Daniel B., Edward McFowland III, and Huanian Zheng. "Fast Subset Scan for Multivariate Spatial Biosurveillance." Statistics in Medicine 32, no. 13 (June 15, 2013): 2185–2208.
      • April 2013
      • Article

      In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

      By: Elie Ofek and Jill Avery
      The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details
      Keywords: Innovation; Growth Strategy; Consumer Marketing; Marketing; Brand Management; Market Research; New Product Development; Marketing Management; Technology Commercialization; Technology; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Products Industry; Electronics Industry; Technology Industry; North and Central America; United States
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      Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
      • April 2013
      • Article

      What Roger Fisher Got Profoundly Right: Five Enduring Lessons for Negotiators

      By: James K. Sebenius
      Roger Fisher, who died in 2012, enjoyed a remarkable career that modeled one way that an academic, especially in a professional school such as law or business, could make a significant, positive, and lasting difference in the world. Distinctive aspects of his career... View Details
      Keywords: Bargaining; Conflict Resolution; Dealmaking; Negotiation; Personal Development and Career; Conflict and Resolution
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      Sebenius, James K. "What Roger Fisher Got Profoundly Right: Five Enduring Lessons for Negotiators." Negotiation Journal 29, no. 2 (April 2013): 159–169.
      • 2013
      • Working Paper

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
      Keywords: Internet and the Web; Digital Marketing
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      Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
      • February 2013
      • Article

      Learning from Roger Fisher

      By: James K. Sebenius
      Roger Fisher's career and writings not only offer lessons about negotiation but also about how an academic, especially in a professional school such as law or business, can make an important, positive difference in the world. By his relentless engagement in vexing... View Details
      Keywords: Roger Fisher; Dispute Resolution; Bargaining; Negotiation
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      Sebenius, James K. "Learning from Roger Fisher." Harvard Law Review 126, no. 4 (February 2013): 893–898.
      • January 2013
      • Teaching Note

      INNOVA-MEX's Bid for ENKONTROL (TN)

      By: William R. Kerr and Ramana Nanda
      In their second year, two Mexican HBS MBAs joined forces to start a search fund based in Mexico City. They had raised money to acquire an existing private company in Mexico with an initial enterprise value between $5 million and $15 million. Just seven months after... View Details
      Keywords: Entrepreneurial Finance; Finance; Strategy; Entrepreneurship; Mexico
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      Kerr, William R., and Ramana Nanda. "INNOVA-MEX's Bid for ENKONTROL (TN)." Harvard Business School Teaching Note 813-087, January 2013.
      • 2013
      • Chapter

      Capturing History: The Case of the Federal Radio Commission in 1927

      By: David Moss and Jonathan Lackow
      In the study of regulation (and political economy more generally), there is a danger that historical inferences from theory may infect historical tests of theory. It is imperative, therefore, that historical tests always involve a vigorous search not only for... View Details
      Keywords: Capture; History By Inference; Economic Theory Of Regulation; Federal Radio Commission; Theory; Economics; Media and Broadcasting Industry; United States
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      Moss, David, and Jonathan Lackow. "Capturing History: The Case of the Federal Radio Commission in 1927." Chap. 8 in Preventing Regulatory Capture: Special Interest Influence and How to Limit It, edited by Daniel Carpenter and David Moss. Cambridge: Cambridge University Press, 2013.
      • January 2013
      • Article

      Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges

      By: James K. Sebenius
      A long analytic tradition has explored the challenge of productively synchronizing "internal" with "external" negotiations, with a special focus on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work... View Details
      Keywords: James Baker; Internal Negotiation; Dispute Resolution; Bargaining; Two-level Games; Negotiation; Germany; United States
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      Sebenius, James K. "Level Two Negotiations: Helping the Other Side Meet Its 'Behind-the-Table' Challenges." Negotiation Journal 29, no. 1 (January 2013): 7–21.
      • January 2013
      • Article

      The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine

      By: Michael A. Wheeler
      On the surface, warfare and negotiation may seem to be polar opposites. The objective in war is to defeat the enemy. In negotiation, the goal is to find a solution that satisfies all the parties. Not surprisingly, little cross-learning and exchange has occurred across... View Details
      Keywords: Strategy; Leadership; War; Negotiation; Learning
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      Wheeler, Michael A. "The Fog of Negotiation: What Negotiators Can Learn from Military Doctrine." Negotiation Journal 29, no. 1 (January 2013): 23–38.
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