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    • Research  (336)
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  • All HBS Web  (485)
    • News  (84)
    • Research  (336)
    • Events  (3)
    • Multimedia  (1)
  • Faculty Publications  (151)
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  • 12 Oct 1999
  • Research & Ideas

Paid for Success: Options for Compensating CEOs

stock price falls substantially, the CEO will be left holding options that have lost most of their value (a scenario economists describe as "out of the money"). And while there may be some chance of getting these options back... View Details
Keywords: by Judith A. Ross
  • 21 Mar 2011
  • Research & Ideas

Are We Thinking Too Little, or Too Much?

often managers find that there's not enough time to think through every single scenario or customer segment, which can take months," Norton says. "But too often the correction to 'We don't have time to do that' is an... View Details
Keywords: by Carmen Nobel
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

executives compare the cash flows from innovation against the default scenario of doing nothing, assuming—incorrectly—that the present health of the company will persist indefinitely if the investment is not made. In most situations,... View Details
Keywords: Martha Lagace
  • 15 Jan 2013
  • First Look

First Look: January 15

the risks associated with it. The aim of the meeting was to outline four scenarios for the future that could help managers assess what key success factors and actions were required for coping with the challenges presented by each View Details
Keywords: Sean Silverthorne
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

scenario for the music industry because downloads of CDs are likely to be closer substitutes for CD purchases. If poor Internet connections explain file-sharing patterns, general access to broadband would have profound strategic... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 29 Mar 2011
  • First Look

First Look: March 29

culture of quantitative enthusiasm and are dedicated to risk measurement, others, with a culture of quantitative skepticism, take a different path, focusing instead on risk envisionment, aiming to provide top management with alternative future View Details
Keywords: Sean Silverthorne
  • 16 May 2018
  • Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

Sometimes, maintaining a toehold in a market was a best-case scenario that ultimately reaped dividends—something today’s managers might want to remember when considering any emerging market where the political situation could change... View Details
Keywords: by Julia Hanna; Manufacturing
  • 16 Jan 2014
  • Research & Ideas

Resolving Patent Disputes that Impede Innovation

potentially relevant patents agree to a price cap on royalties just before a standard is set—after which the standard-setting body is prohibited from discussing pricing. Price commitments have the potential to create a scenario that is... View Details
Keywords: by Carmen Nobel; Technology; Legal Services
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

"data-driven decision style" (David Cawlfield), the development of "early warning indicators" combined with an "external interference mechanism" (Gopal Padinjaruveetil), scenario planning of the type... View Details
Keywords: by Jim Heskett
  • 01 Aug 2008
  • What Do You Think?

Has the Time Come for “Stretch” in Management?

Yet others viewed it as a means of getting more for less out of people, something to be tried when other approaches don't work. Howard Esbin likens it to "strategic scenario planning or futurism. The more one is able to ask 'what if'... View Details
Keywords: by Jim Heskett
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

conducting research in order to understand what sort of product language might be most successful. (This research is less of the focus-group variety and more of a broad-based assessment of cultural trends and scenario building.)... View Details
Keywords: by Julia Hanna; Consumer Products
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

with pro-organizational suggestions, is pervasive and is driven by a set of common implicit theories about speaking up in organizations. Our second study used scenarios about speaking up to validate and extend these findings through... View Details
Keywords: Sean Silverthorne
  • 07 Oct 2019
  • Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue today is considered one of the top airlines in the world, and its customer ratings are as high as its airplanes. But not that long ago JetBlue was a prime business school example of a nightmare scenario displacing 130,000... View Details
Keywords: by Sean Silverthorne; Retail; Air Transportation
  • 20 Sep 2021
  • Research & Ideas

How Much Is Freedom Worth? For Gig Workers, a Lot.

job, 20 percent were students, and 11 percent were stay-at-home parents. For all of them, 40 percent variations in the times they worked from week to week were typical. By comparing the drivers’ pay and worktime trends to various View Details
Keywords: by Lane Lambert; Technology
  • 20 Jul 2016
  • Research & Ideas

Airplane Design Brings Out the Class Warfare in Us All

This scenario may sound familiar, unfortunately: Your flight begins with poking and prodding by the TSA agent, all to wait for the inevitable delayed departure. Boarding extends the indignities: more waiting while your section is called,... View Details
Keywords: by Dina Gerdeman; Air Transportation; Sports; Travel
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

It's well understood that cash bonuses often motivate a sales force to step up its game, but they don't work in every scenario and in some cases can backfire, a new study from Harvard Business School has found. The key variable? Whether... View Details
Keywords: by Roberta Holland; Retail
  • 23 Apr 2014
  • HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

mainstream big tobacco companies. But playing out the scenario to the end, that is exactly what may happen—and all in the absence of any definitive data showing whether e-cigarettes are more or less harmful to public health than tobacco... View Details
Keywords: by Michael Blanding; Food & Beverage; Advertising
  • 05 Dec 2012
  • What Do You Think?

Should Managers Bother Listening to Predictions?

information and assumptions went into the process, and to know how susceptible the conclusion is to small changes." Referring to an example of Royal Dutch Shell's early scenario planning efforts, Hugh Quick volunteered that "I... View Details
Keywords: by James Heskett
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

the costs and benefits of land placed under different uses. Policy scenarios then determine the amount of land under each land use and the implications for costs, benefits, and carbon emissions. A "low-carbon development... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2014
  • Research & Ideas

High-Tech Immigrant Workers Don’t Cost US Jobs

progress that the firm is making." 2. Hiring skilled immigrants increased the immigrant share of these workers. This may seem obvious, Kerr points out. However, under the Microsoft scenario of four new hires for every one immigrant, the... View Details
Keywords: by Dina Gerdeman; Computer; Financial Services
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