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- All HBS Web (459)
- Faculty Publications (78)
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Bibliography - The Human Factor - – Baker Library | Bloomberg Center, Historical Collections
Harvard Business School Press, 1987. General Electric Publicity, 1924: A Review of the Publicity Activities and Facilities for Promoting the Sale of G-E Products. Schenectady, N.Y.: Publicity Department,... View Details
- 23 Nov 2010
- First Look
First Look: November 23
Abstract Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of View Details
Keywords: Sean Silverthorne
- 16 Sep 2008
- First Look
First Look: September 16, 2008
Strategy Harvard Business School Case 705-477 The Turkish home appliances firm Arcelik is revisiting its growth strategy. Options for growth include continuing to promote currently owned brands in international markets, acquiring new... View Details
- 16 Apr 2001
- Research & Ideas
Making the Most of Government Upheaval
workforce from 50,000 to 5,500 employees and the sale of all of its non-oil-related assets. By the end of this eighteen-month phase, two-thirds of the company was sold. In Stage II, YPF took advantage of expansion opportunities by... View Details
Keywords: by Nancy O. Perry
- 10 May 2016
- First Look
May 10, 2016
Decline and Encarta's Emergence By: Greenstein, Shane Abstract—The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp... View Details
Keywords: Carmen Nobel
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
long-term innovation output rather than for private benefits. Code Contingencies: Designing Monitoring Regimes to Promote Improvement in Supply Chain Working Conditions By: Short, Jodi L., Michael W. Toffel, and Andrea R. Hugill... View Details
Keywords: Dina Gerdeman
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
spend X amount and receive an offer or discount of some kind. When you talk to retailers about their frequent shopper programs, they'll say the programs work and are very profitable. Then you ask, "How do you know it's working?" The typical way people measure... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
customers to target, which new customers to acquire, and how to balance resources between promotions and advertising, allocate promotional dollars, and determine the effectiveness of word-of-mouth... View Details
Keywords: by Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
and by adjusting both fund purchases and full sales of stocks if their risky portfolios have performed well. Finally, the tendency for households to fully sell winning stocks is weaker for wealthy investors with diversified portfolios of... View Details
Keywords: Martha Lagace
- 11 Sep 2012
- First Look
First Look: September 11
capital shortages, distributed urban territory to assuage losers of reform and promote economic growth. The findings suggest that 1) growth strategies, and the territorial politics they produce, are products of the post-Mao urban... View Details
Keywords: Sean Silverthorne
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
'sale' from the customer's mind," Nuzzo said. "We're looking at promotional things we can do on the Web that don't involve sales or discounting." Moderator Rajiv Lal, the Stanley Roth, Sr.... View Details
- 01 Mar 2007
- News
Security Chief
acquisitions. Today, the company Parker leads from its headquarters in Bradenton, Florida, offers a wide range of products to protect people and property, has 6,500 employees, operates in 35 countries, and generates annual sales... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle... View Details
Keywords: Martha Lagace
- 03 Apr 2007
- First Look
First Look: April 3, 2007
Middle East: Measuring Sales Force Effectiveness Harvard Business School Case 106-063 Nutricia's Middle East and African region is transitioning from a trading to a customer focus. CEO Ernest Vandenbussche must decide how to market infant... View Details
Keywords: Martha Lagace
- 14 Oct 2014
- First Look
First Look: October 14
Harvard Business Review Putting Sales at the Center of Strategy By: Cespedes, Frank Abstract—Research indicates that relatively few firms execute their strategies effectively, and, on average, companies deliver just 50% to 60% of the... View Details
Keywords: Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living... View Details
Keywords: Sean Silverthorne
- 14 Jul 2003
- Research & Ideas
Keeping Your Balance With Customers
and profits could be derived from scale. Customer management was relegated to selling and promoting the company's products. The customer relationship was seldom the issue. The New Economy has changed all of this. With the evolution of... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 19 Apr 2011
- First Look
First Look: April 19
retailers to determine shelf space and promotional activity. The new metric, cash flow productivity, captured the value of Pepsi's Direct-Store-Distribution (DSD) service and the strong attraction of its nationally advertised brands.... View Details
Keywords: Sean Silverthorne
- Web
Smaller Collections - Photography Collections - Historical Collections
The Photographic Illustrators, Inc. sponsored the exhibit to promote an importance of design in commerce and industry, demonstrate that beauty and sales values were complimentary to civilization, and to... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
United States specializing in sales promotion, design, and direct marketing. But WPP wasn't small for long. In 1987 Sorrell made an astonishing move. Using both debt and equity, he bought one of the most famous names in the business, the... View Details