Sales Effectiveness - Publications - Faculty & Research

17 May 2011
First Look

First Look: May 17

valuations in first financing rounds. Further econometric tests suggest that, as predicted by the theory, this effect is driven by unobservable heterogeneity, and it is more pronounced in teams that make quick decisions about founder... View Details

Keywords: Sean Silverthorne

Peter Tufano

Peter Tufano is a Baker Foundation Professor at Harvard Business School and Senior Advisor to the Harvard Salata Institute for Climate and Sustainability. From 2011 to 2021, he served as the Peter Moores Dean at View Details

May 1998 (Revised October 2001)
Case

Taco Bell Inc. (1983-1994)

By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong

Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details

Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Service Industry; Mexico

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04 Jun 2013
Working Paper Summaries

Prosocial Bonuses Increase Employee Satisfaction and Team Performance

Keywords: by Lalin Anik, Lara B. Aknin, Michael I. Norton, Elizabeth W. Dunn & Jordi Quoidbach

05 May 2009
First Look

First Look: May 5, 2009

Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of... View Details

Keywords: Martha Lagace

September 2020
Article

Customer Supercharging in Experience-Centric Channels

By: David R. Bell, Santiago Gallino and Antonio Moreno

We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging” and... View Details

Keywords: Retail Operations; Marketing-operations Interface; Omnichannel Retailing; Experience Attributes; Quasi-experimental Methods; Operations; Internet and the Web; Marketing Channels; Consumer Behavior; Retail Industry

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We conjecture that for online retailers, experience-centric offline store formats do not simply expand market coverage, but rather, serve to significantly amplify future positive customer behaviors, both online and offline. We term this phenomenon “supercharging”... View Details

11 Jul 2006
First Look

First Look: July 11, 2006

view sales networks only in terms of direct contacts. But someone who knows lots of people doesn't necessarily have an effective network because networks often pay off most handsomely through indirect... View Details

Keywords: Sean Silverthorne

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

Often overlooked in essays on leadership is the role of the organization's measurement and management system. Effective leaders, however, know that measurement and management systems play a critical role in communication; in establishing... View Details

Keywords: by Robert S. Kaplan & David P. Norton

07 Feb 2012
Working Paper Summaries

Earnings Management from the Bottom Up: An Analysis of Managerial Incentives Below the CEO

Keywords: by Felix Oberholzer-Gee & Julie Wulf

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Faculty & Advisors | MBA

including representing Immunex, the maker of Enbrel, in its $16 billion sale to Amgen, IDEC in its merger with Biogen to create BiogenIdec, Boston Scientific in its $25 billion hostile acquisition of Guidant, Vertex in its acquisition of... View Details

12 Apr 2004
Research & Ideas

Operations and the Competitive Edge

Could you give us a snapshot of the general challenges and opportunities in each of these three areas? A: The basic theme of the book is that there isn't "one best way" to do anything—whether it's creating an organizational structure; hiring, training, and... View Details

Keywords: by Martha Lagace

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Curriculum Vitae

Noel Watson

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05 Sep 2013
Working Paper Summaries

Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design

Keywords: by Kevin J. Boudreau, Constance E. Helfat, Karim R. Lakhani & Michael E. Menietti.

20 Apr 2016
Research & Ideas

When CEOs Become Activists

Arkansas governor Mike Huckabee responded to the protests by creating Chick-Fil-A Appreciation Day. Chick-Fil-A sales increased 12 percent in 2012 over the previous year.) Investigating the effects of CEO... View Details

Keywords: by Carmen Nobel; Technology; Publishing

30 Nov 2009
Research & Ideas

Tracks of My Tears: Reconstructing Digital Music

favorite songs.” Harvard Business School professor Anita Elberse, who does much of her business research on the entertainment industry, looked at the clash between bundles and digital distribution, and the effect on media and... View Details

Keywords: by Sean Silverthorne; Music

06 Jul 2017
Working Paper Summaries

Do All Your Detailing Efforts Pay Off? Dynamic Panel Data Methods Revisited

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Keywords: by Doug J. Chung, Byungyeon Kim, and Byoung Park; Pharmaceutical

27 Aug 2013
Working Paper Summaries

The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Market

Keywords: by Yongwook Paik & Feng Zhu; Legal Services

2011
Working Paper

The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta

Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details

Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods

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