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(4,064)
- People (5)
- News (810)
- Research (2,691)
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- Faculty Publications (1,850)
Show Results For
- All HBS Web
(4,064)
- People (5)
- News (810)
- Research (2,691)
- Events (20)
- Multimedia (48)
- Faculty Publications (1,850)
- Fall 2010
- Article
Government Adoption of Sales Promotions: An Initial Appraisal
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Government Adoption of Sales Promotions: An Initial Appraisal." Journal of Public Policy & Marketing 29, no. 2 (Fall 2010): 189–203.
- December 2003
- Case
Sale of Hephaestus, Inc. to Vulcan Ventures, Inc.
Henry Hephaestus founded Hephaestus, Inc. in 1895. Its first product was a tapered roller bearing for use with horse-drawn wagons and carriages. It reduced friction on the axle and reduced the force necessary to move a heavy load, thereby enabling one horse to do the... View Details
Bagley, Constance E. "Sale of Hephaestus, Inc. to Vulcan Ventures, Inc." Harvard Business School Case 804-104, December 2003.
- 05 Dec 2023
- News
What Founders Get Wrong about Sales and Marketing
- 11 Jan 2013
- News
Sales Moves Beyond Face-to-Face Deals, Onto the Web
- 13 Mar 2017
- News
Hiding Products From Customers May Ultimately Boost Sales
- 13 Mar 2017
- Research & Ideas
Hiding Products From Customers May Ultimately Boost Sales
copyright 2016 by Kris Johnson Ferreira and Joel Goh Ferreira and Goh launched the research after a conversation with an executive at flash sales boutique Rue La La, with whom Ferreira had conducted previous research on product pricing.... View Details
- January 1982
- Case
Unitrode Corp. (C): Sales Forecasting of Major Procurements
Schleifer, Arthur, Jr. "Unitrode Corp. (C): Sales Forecasting of Major Procurements." Harvard Business School Case 182-180, January 1982.
- April 12, 2023
- Article
Using AI to Adjust Your Marketing and Sales in a Volatile World
By: Das Narayandas and Arijit Sengupta
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
Keywords: Forecasting and Prediction; AI and Machine Learning; Consumer Behavior; Technology Adoption; Competitive Advantage
Narayandas, Das, and Arijit Sengupta. "Using AI to Adjust Your Marketing and Sales in a Volatile World." Harvard Business Review Digital Articles (April 12, 2023).
- Web
Entrepreneurial Sales 101: Founder Selling - Course Catalog
HBS Course Catalog Entrepreneurial Sales 101: Founder Selling Course Number 1655 Senior Lecturer Mark Roberge Senior Lecturer Lou Shipley Fall; Q2; 1.5 credits 14 Sessions Paper/Project Senior Lecturer Mark Roberge Senior Lecturer Lou... View Details
- 25 Jan 2017
- Working Paper Summaries
The Effects of Quota Frequency on Sales Force Performance: Evidence from a Field Experiment
Keywords: by Doug J. Chung and Das Narayandas
- September 12, 2017
- Article
What's the Right Kind of Bonus to Motivate Your Sales Force?
By: Doug J. Chung and Das Narayandas
Companies typically compensate their sales force by using some combination of salary, commission, and bonuses, but executives are often unsure which incentives provide the best motivation. Should bonuses be tied to quotas or should they be given unconditionally? Is it... View Details
Chung, Doug J., and Das Narayandas. "What's the Right Kind of Bonus to Motivate Your Sales Force?" Harvard Business Review (website) (September 12, 2017).
- July 2002
- Article
The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting
By: James J. Anton and Dennis A. Yao
Ideas are difficult to sell when buyers cannot assess an idea's value before it is revealed and sellers cannot protect a revealed idea. These problems exist in a variety of intellectual property sales ranging from pure ideas to poorly protected inventions and reflect... View Details
Anton, James J., and Dennis A. Yao. "The Sale of Ideas: Strategic Disclosure, Property Rights, and Contracting." Review of Economic Studies 69, no. 3 (July 2002): 513–531. (Harvard users click here for full text.)
- Article
Positioning Brands Against Large Competitors to Increase Sales
By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Retail Industry; Food and Beverage Industry; Air Transportation Industry; United States
Paharia, Neeru, Jill Avery, and Anat Keinan. "Positioning Brands Against Large Competitors to Increase Sales." Journal of Marketing Research (JMR) 51, no. 6 (December 2014): 647–656. (Lead article.)
- November 2007
- Article
Asset Fire Sales (and Purchases) in Equity Markets
By: Joshua Coval and Erik Stafford
Coval, Joshua, and Erik Stafford. "Asset Fire Sales (and Purchases) in Equity Markets." Journal of Financial Economics 86, no. 2 (November 2007).
- 17 Mar 2011
- News
How to Use Facebook to Drive Higher Sales
- 24 Jan 2022
- News
How B2B Businesses Can Get Omnichannel Sales Right
- 05 Dec 2019
- News
How Artificial Intelligence Can Set Meaningful Sales Goals
Positioning Brands Against Large Competitors to Increase Sales
The authors explore the effects of having a large dominant competitor and show conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. Through lab and field studies, the authors demonstrate that highlighting a large... View Details
- 11 Jan 2023
- News
Setting Your B2B Sales Strategy in a Downturn
- 2010
- Working Paper
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
By: Doug J. Chung, Thomas J. Steenburgh and K. Sudhir
We estimate a dynamic structural model of sales force response to a bonus based compensation plan. The paper has two main methodological innovations: First, we implement empirically the method proposed by Arcidiacono and Miller (2010) to accommodate unobserved latent... View Details
Keywords: Compensation and Benefits; Performance Productivity; Mathematical Methods; Salesforce Management; Motivation and Incentives
Chung, Doug J., Thomas J. Steenburgh, and K. Sudhir. "Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans." Harvard Business School Working Paper, No. 11-041, October 2010.