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- Faculty Publications (90)
Show Results For
- All HBS Web (371)
- Faculty Publications (90)
- 17 Apr 2007
- First Look
First Look: April 17, 2007
transforming locally engaged citizens into viewers consuming programming from distant sources. In response to such concerns, many regulatory agencies, including the Federal Communication Commission in the United States, curtail the integration of media markets to View Details
Keywords: Martha Lagace
- 23 Sep 2014
- First Look
First Look: September 23
conduct-that diffuse global standards. But little is known about the conditions under which companies adhere to these standards. We conduct one of the first large-scale comparative studies to determine which international, domestic, civil society, and market... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a sales analysis of a leading U.S.... View Details
Keywords: Martha Lagace
- 17 Aug 2010
- First Look
First Look: August 17
data with firm-level financial data, we find evidence that differs from prior literature. Instead of reducing expenditures to boost earnings, soup manufacturers roughly double the frequency and change the mix of marketing promotions... View Details
Keywords: Martha Lagace
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
that allow for unlimited shelf space and access to whatever products we want, whenever we want them—and if technologies make it cheaper to produce these goods—then demand will shift to the tail of the demand curve. His suggestion was that View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
Retail Chain By: Deller, Carolyn, Susanna Gallani, and Tatiana Sandino Abstract—We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The director intended to encourage... View Details
Keywords: Dina Gerdeman
- 04 Dec 2007
- First Look
First Look: December 4, 2007
retail outlets, such that stores with membership fees are more popular even when they offer the same goods at the same prices as stores without fees. Download the paper: http://www.hbs.edu/research/pdf/08-029.pdf Dynamics of Platform... View Details
Keywords: Martha Lagace
- 25 Jun 2013
- First Look
First Look: June 25
environments. We find that candidates benefiting from favorable situations are more likely to be admitted and promoted than their equivalently skilled peers. The results suggest that decision-makers take high nominal performance as... View Details
Keywords: Anna Secino
- 15 Feb 2011
- First Look
First Look: Feb. 15
geographically insulate their trades from the broader commerce, creating in effect two circuits. Yet the professionals also promote specific practices of trade within their circuit to help them distinguish their own pursuit from an... View Details
Keywords: Sean Silverthorne
- 04 Nov 2014
- First Look
First Look: November 4
resulted in evaluations strongly related to products' attractiveness or desirability, viewing prices first appeared to promote overall evaluations related to products' monetary worth. Consistent with this framework, we show that price... View Details
Keywords: Sean Silverthorne
- 16 Sep 2014
- First Look
First Look: September 16
bridging. We conclude by highlighting fruitful avenues for cross-disciplinary dialogue in the hope of promoting future research on emerging markets and defining the next frontier of institutional theory in organizational analysis.... View Details
Keywords: Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
often work directly with the companies they study. I then survey the factors that influence the quality of UGC. Quality is influenced by factors including promotional content, peer effects between contributors, biases of contributors, and... View Details
Keywords: Sean Silverthorne
- 07 Dec 2010
- First Look
First Look: Dec. 7
(EV) reporting by firms with life insurance operations to assess the impact of unregulated financial reporting on transparency and to examine the institutional characteristics that promote unregulated reporting. Under EV accounting the... View Details
Keywords: Sean Silverthorne
- 10 Dec 2007
- HBS Case
One Laptop per Child
China, planned to use its network of 5,000 dealers to sell the laptops." It wasn't just PC makers that were attracted to this new market. Chip giant Intel did not want to relinquish a potentially lucrative market to its key rival AMD, an early supporter of OLPC.... View Details
- 15 Oct 2019
- News
Understanding Challenges Across the Supply Chain
Miguel (MBA 1997) and Mariana Cal. Molino Cañuelas is a vertically integrated food business where management encourages innovation and growth. As the company continues to expand, the case explores whether it should follow the same strategy internationally or develop... View Details
- 20 Mar 2012
- First Look
First Look: March 20
Perdigao and Sadia, the two massive food producers that had combined to form Brasil Foods in 2009. Now, the team is free to focus on their ambitious plan to double revenues by 2015. Domestically, the plan calls for Brasil Foods to maintain its allowed View Details
Keywords: Sean Silverthorne
- 17 Sep 2024
- Research & Ideas
Advice for the New CEO: Talk to Your Employees Early and Often
tenure from 2011 to 2013 at JCPenney, where messages from top executives were so murky, the retail company was described as a place where “communication goes to die,” the researchers write, leading to rumors and distrust within the firm.... View Details
Keywords: by Ami Albernaz
- 06 Mar 2007
- First Look
First Look: March 6, 2007
factories, a retail franchise, a cattle ranch, a 5,000-acre plantation, a sawmill, and an exporting business before the end of British colonial rule in 1960. Seizing business opportunities as he saw demand, Odutola moved between markets... View Details
Keywords: Martha Lagace
- Web
Souvenirs & Novelties - The Art of American Advertising
. helped establish brand familiarity by putting up promotional displays . . . and giving away calendars, glasses, and other items bearing company slogans and trademarks,” business historian Walter Friedman explains. 24 For example,... View Details
- 08 Nov 2021
- Blog Post
Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)
Manager for three years. His next step was back into the corporate world to provide stability for his growing family. “I joined SAP and was promoted seven times in ten years eventually leading the entire Latin American team,” Dzodan said.... View Details