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  • March 2003 (Revised October 2003)
  • Case

Mercury Rising: Knight Ridder's Digital Venture

Captures the efforts of newspaper publisher Knight Ridder to create a digital venture. Knight Ridder proves to be a pioneer in digital publishing, launching the first online newspaper site; builds a network of newspaper sites called Real Cities; and invests in... View Details
Keywords: Internet and the Web; Business Growth and Maturation; Market Entry and Exit; Corporate Entrepreneurship; Newspapers; Innovation and Invention; Journalism and News Industry
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Gilbert, Clark. "Mercury Rising: Knight Ridder's Digital Venture." Harvard Business School Case 803-107, March 2003. (Revised October 2003.)

    Jeremy S. Friedman

    Jeremy S. Friedman is an associate professor of business administration in the Business, Government, and International Economy Unit and taught the course of the same name in the MBA required curriculum over the past six years. Currently, he is teaching Business and... View Details

    • July 1991 (Revised July 1993)
    • Case

    Alliant Health System: A Vision of Total Quality

    Alliant has been a leader in the health care industry in implementing total quality management. After five years, however, they do not have much to show for their efforts except a "foundation" of quality attitudes and processes. The case discusses their plans to "jump... View Details
    Keywords: Quality; Management Practices and Processes; Information Technology; Health Care and Treatment; Health Industry
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    Linder, Jane C. "Alliant Health System: A Vision of Total Quality." Harvard Business School Case 192-003, July 1991. (Revised July 1993.)
    • July 2016
    • Case

    Spotify

    By: Anita Elberse and Alexandre de Pfyffer
    In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider... View Details
    Keywords: Entertainment; Marketing; Superstar; Music; Entertainment Marketing; Media; Digital Technology; Creative Industries; Product Portfolio Management; General Management; Management; Strategy; Internet and the Web; Open Source Distribution; Creativity; Music Entertainment; Product Marketing; Music Industry
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    Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
    • October 2018 (Revised August 2019)
    • Case

    Everybody Knows: Russia and the Election

    By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
    Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
    Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
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    Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
    • February 2022
    • Teaching Note

    AptDeco: Circular Economy Furniture Marketplace

    By: Ayelet Israeli
    Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
    Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States; North America; New York (city, NY); New York (state, US)
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    Israeli, Ayelet. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Teaching Note 522-078, February 2022.
    • 05 Nov 2020
    • Video

    Entrepreneurial Opportunities in a Post-COVID World: The Future of Retail & E-Commerce

    • 16 Jul 2009
    • Working Paper Summaries

    Principles that Matter: Sustaining Software Innovation from the Client to the Web

    Keywords: by Marco Iansiti; Video Game; Web Services
    • January 2008
    • Article

    The Five Competitive Forces That Shape Strategy

    By: Michael E. Porter
    This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In 1979, a young associate professor at Harvard Business School published his first... View Details
    Keywords: Profit; Five Forces Framework; Industry Growth; Industry Structures; Business and Government Relations; Competitive Strategy
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    Porter, Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008): 78–93.
    • 2003
    • Other Unpublished Work

    The Cluster Initiative Greenbook

    By: Örjan Sölvell, Göran Lindqvist and Christian H.M. Ketels
    After Michael Porter's seminal work on clusters and competitiveness published around 1990, cluster initiatives (CIs) have become a central feature of microeconomic policy around the world. CIs add a new dimension to traditional policy areas such as industrial... View Details
    Keywords: Macroeconomics; Policy; Investment; Industry Clusters; Innovation and Invention; Developing Countries and Economies; Transition; Partners and Partnerships; Science
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    Sölvell, Örjan, Göran Lindqvist, and Christian H.M. Ketels. "The Cluster Initiative Greenbook." Ivory Tower AB, Stockholm, Sweden, August 2003. (Prepared for the 6th Annual Conference of The Competitiveness Institute (TCI), Gothenburg, Sweden, September 2003.)

      John W. Pratt

      John W. Pratt is a professor of business administration, emeritus, at Harvard Business School. He was educated at Princeton and Stanford, specializing in mathematics and statistics. Except for two years at the University of Chicago, and a sabbatical in Kyoto on a... View Details

      • 10 Feb 2020
      • In Practice

      6 Ways That Emerging Technology Is Disrupting Business Strategy

      Even though the internet has been publicly available for almost three decades, executives at just about every company are wrestling with how to use digital technology to advance their business strategy. We asked professors from Harvard... View Details
      Keywords: by Danielle Kost
      • Article

      How History Shaped the Innovator's Dilemma

      By: Tom Nicholas
      In 1993, four years prior to the publication of Clayton Christensen’s highly influential book, The Innovator’s Dilemma, the Business History Review (BHR) published an article by Christensen titled “The Rigid Disk Drive Industry: A History of... View Details
      Keywords: Clayton Christensen; Impact; Innovation and Invention; Disruptive Innovation; Research
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      Nicholas, Tom. "How History Shaped the Innovator's Dilemma." Business History Review 95, no. 1 (Spring 2021): 121–148.
      • 12 Oct 1999
      • Research & Ideas

      Where Main Street Meets Wall Street

      believes that "the Internet is going to have a tremendous effect on the mutual fund industry and its investors. It will make everything easier, less expensive, and more comprehensive for... View Details
      Keywords: by Garry Emmons; Financial Services
      • December 2018 (Revised October 2020)
      • Case

      Shiseido: Reinvesting in Brand

      By: Jill Avery and Nobuo Sato
      Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four... View Details
      Keywords: Brand Management; Brand Value; Turnaround; Brand Portfolio; Brand Communication; Global Brands; Digital Marketing; Return On Investment; Marketing ROI; Internet Marketing; Marketing; Marketing Strategy; Brands and Branding; Value; Growth and Development Strategy; Investment Return; Consumer Behavior; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Japan; Asia
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      Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
      • March 1999 (Revised October 2002)
      • Case

      Xerox: Book-In-Time

      By: V. Kasturi Rangan
      Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details
      Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry
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      Rangan, V. Kasturi. "Xerox: Book-In-Time." Harvard Business School Case 599-119, March 1999. (Revised October 2002.)
      • 12 Oct 1999
      • Research & Ideas

      Confronting the Challenges that Face Bricks-and-Mortar Stores

      vegetables at the point of sale, improving the speed and accuracy of the checkout. If the benefit is not immediately apparent, make it obvious through advertising and promotional materials. Lesson 2: Make The Technology Easy To Use. Most computer technology is pretty... View Details
      Keywords: by Raymond Burke; Retail
      • February 2021 (Revised March 2021)
      • Case

      AptDeco: Circular Economy Furniture Marketplace

      By: Ayelet Israeli and Jamie Merkrebs
      AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
      Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
      Citation
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      Israeli, Ayelet, and Jamie Merkrebs. "AptDeco: Circular Economy Furniture Marketplace." Harvard Business School Case 521-069, February 2021. (Revised March 2021.)
      • August 2014
      • Teaching Plan

      The Huffington Post

      By: Thomas R. Eisenmann
      In February 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its... View Details
      Keywords: Internet and the Web; Newspapers; Entrepreneurship; Growth and Development Strategy; Journalism and News Industry
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      Eisenmann, Thomas R. "The Huffington Post." Harvard Business School Teaching Plan 815-052, August 2014.
      • March 2011 (Revised December 2012)
      • Case

      Demand Media

      By: John Deighton and Leora Kornfeld
      Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details
      Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry
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      Deighton, John, and Leora Kornfeld. "Demand Media." Harvard Business School Case 511-043, March 2011. (Revised December 2012.) (request a courtesy copy.)
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