Publications

May 2024
Teaching Note

AI Wars

By: Andy Wu and Matt Higgins

Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details

Keywords: AI; Trends; AI and Machine Learning; Public Opinion; Technological Innovation; Competitive Advantage; Technology Industry

01 Sep 2007
News

Giving New Ventures a Boost

proposed a plan for Judicial Intelligence, a suite of computer-based tools that will help litigators strategically analyze the opinions of judges they will face in court. In the social enterprise track, a team from Harvard’s School of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

September 2024
Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details

Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry

June 2020
Teaching Note

Fossil Fuel Divestment

By: Michael W. Toffel and Sarah Gulick

Teaching note to accompany HBS case 620-093, Fossil Fuel Divestment, by Michael W. Toffel and Sarah Gulick. View Details

Keywords: Higher Education; Corporate Social Responsibility and Impact; Environmental Sustainability; Public Opinion; Education Industry; Cambridge

March 2025
Article

Limited Accountability and Awareness of Corporate Emissions Target Outcomes

By: Xiaoyan Jiang, Shawn Kim and Shirley Lu

Firms are increasingly announcing targets to reduce their carbon emissions, but it is unclear whether firms are held accountable for these targets. Here we examine emissions targets that ended in 2020 to investigate the final target outcomes, the transparency of target... View Details

Keywords: Carbon Emissions; Goals and Objectives; Corporate Social Responsibility and Impact; Corporate Accountability; Environmental Sustainability; Public Opinion

Read Now

28 Mar 2023
Blog Post

Meet Professor Elisabeth Paulson: A Conversation on Life, Research, and Teaching

your research that can positively support public and non-profit organizations? My research uses data and analytics to design or improve tools (e.g., policy interventions) that will contribute to social good. Broadly speaking, to... View Details

17 Oct 2019
Working Paper Summaries

Persuasion by Populist Propaganda: Evidence from the 2015 Argentine Ballotage

Keywords: by Rafael Di Tella, Sebastian Galiani, and Ernesto Schargrodsky

Summer 2019
Article

The Political Influence of Voters' Interests on SEC Enforcement

By: Jonas Heese

I examine whether political influence as a response to voters’ interest in employment levels is reflected in the enforcement actions of the Securities and Exchange Commission (SEC). I find that large employers are less likely to experience SEC enforcement actions.... View Details

Keywords: SEC Enforcement; Government Preferences; Voters' Interests; Political Influence; Employment; Public Opinion; Government Administration; Governance Compliance; Political Elections

SSRN

Find at Harvard

20 Feb 2019
News

Dean Nohria: Business Schools have a Vital Role in Teaching Trust

In a recent opinion piece in The Financial Times, Dean Nitin Nohria outlines the School’s commitment to educating leaders who are “deeply committed to values and ethics.” “Business schools—including HBS—must teach students how to be... View Details

04 Apr 2022
News

Strengthening City Hall’s Foundations

In an opinion piece published by the Jerusalem Post on April 4, 2022, Michael Bloomberg (MBA 1966) announced a new management training program to support mayors in Israel. The Bloomberg-Sagol Center for City Leadership, created in... View Details

Keywords: Executive, Legislative, and Other General Government Support; Government

August 2023
Supplement

Apple: Privacy vs. Safety (C)

By: Henry McGee, Nien-hê Hsieh and Kerry Herman

In September 2021, Apple decided to delay updates to iOS and iPadOS that included features to fight child sexual abuse. While many—including prominent privacy and security experts—praised Apple, others were opposed. They saw Apple introducing features that risked... View Details

Keywords: Corporate Social Responsibility and Impact; Values and Beliefs; Public Opinion; Applications and Software; Leadership

Fast Answer

Workplace Diversity: Data Sources

conducts public opinion polling, demographic research, media content analysis, and other empirical social science research. Includes polling on work and employment, mostly focused on issues relating to women... View Details

December 2018 (Revised May 2019)
Case

Bord Bia: Strategically Growing Irish Exports

By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney

Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and... View Details

02 Jun 2015
News

Pointing the Way to a Better World

people involved and to show they care in order to bring about change It’s not going to work to assume there are people in this or that nonprofit saying, ‘Okay, we’re going to lift people out of poverty.’ It’s not going to happen that way. We need to have a groundswell... View Details

Keywords: Margie Kelley

December 1997
Case

California: The American Future?

By: Bruce R. Scott and Kevin Price

California has long been a lead state in terms of population growth, income, and societal norms. In the 1990s, California voters approved referenda to restrict benefits to immigrants and to prohibit affirmative action. Is this likely to be another leading indicator for... View Details

Keywords: Fairness; Governing Rules, Regulations, and Reforms; Policy; Laws and Statutes; Civil Society or Community; Public Opinion; California

October 1999
Case

Royal Dutch/Shell in Transition (B)

By: Lynn S. Paine

This case describes the decisions made by Shell in response to the situation presented in the (A) case. View Details

Keywords: Governance; Corporate Accountability; Organizational Change and Adaptation; Corporate Social Responsibility and Impact; Social Issues; Public Opinion; Moral Sensibility; Values and Beliefs; Transformation; Energy Industry

June 2024 (Revised November 2024)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Food and Beverage Industry; United States