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  • November 2004 (Revised May 2005)
  • Case

Marvel Enterprises, Inc.

By: Anita Elberse
The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
Related
  • Web

Demonstration Policy | About

Demonstration Policy This policy outlines guidance and requirements for and restrictions on demonstrations and other forms of dissent on the Harvard Business School campus. It complements the University-Wide Statement on Rights and... View Details
  • Person Page

Course Development

By: Debora L. Spar

Managing International Trade and Investment

Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive... View Details

  • 13 Nov 2012
  • First Look

First Look: November 13

Newman Abstract This paper shows that product prices determine organizational design by studying how trade policy affects vertical integration. Property rights theory asserts that firm boundaries are chosen... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

boundaries and property rights in a technical system. Bottlenecks are points of value creation and capture in any complex man-made system. The tools a firm can use to manage bottlenecks are first, an... View Details
Keywords: Carmen Nobel
  • 12 Oct 2011
  • First Look

First Look: October 12

shareholders, and other stakeholders. However, doing so will not always serve shareholders' interests. I leverage the positive accounting literature's current understanding of properties of financial reports to develop some basic... View Details
Keywords: Sean Silverthorne
  • 11 Oct 2016
  • First Look

October 11, 2016

litigation strategically respond to increased litigation risks in this industry. We find that as patent wars intensify, smartphone vendors not involved in any litigation focus more of their business in markets with weaker intellectual View Details
Keywords: Sean Silverthorne
  • 25 Apr 2024
  • News

Origin Stories

Kettering Cancer Center, where his brother was treated so many years ago. Peter Crisp My father made it clear that in the summertime I had to work and get a job. And I went to work when I was about 12 years old, for $4 a day as a worker on a large piece of View Details
  • 07 Sep 2021
  • Research & Ideas

Who Pays For Wildfire and Hurricane Damage? Everyone.

New Mexico homeowners might think their inland location buffers them from the financial toll of climate change, but they’re still paying for climate-related property damage occurring in coastal states. New research finds that homeowners in New Mexico and other states... View Details
Keywords: by Kristen Senz; Insurance
  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

different traditions. "It felt right and natural, not rigid with a certain style," she said. Yoga "gurus" she had encountered in New York put her off. Stiles used Facebook to promote yoga classes taught out of her... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 02 Jul 2013
  • First Look

First Look: July 2

super-lawyer David Boies (of Bush v. Gore and California gay marriage fame), claims that in September 2008 the U.S. arbitrarily set aside the rights of AIG's shareholders-violating the Fifth Amendment by taking private View Details
Keywords: Anna Secino
  • Web

Drug & Alcohol Policy | About

property or as a part of any Harvard activity are violations of HBS policy as well as the law. Possession, use, or distribution of certain non-prescription drugs, including marijuana, amphetamines, heroin, cocaine, and non-prescription... View Details
  • Web

Bringing a Taste of Japan to the World - Global Activities 2020

new friends right away when they stopped in to see what smelled so good. Everyone who tried my ramen really loved it, and that inspired my decision to launch a ramen business in Boston.” “ Most restaurant owners can cook, but they don’t... View Details
  • 30 Jul 2007
  • Research & Ideas

Repugnant Markets and How They Get That Way

should be heavily regulated, is the market for indentured servants. A market like that with asymmetric information—in which one person knows a whole lot more about potential labor conditions and rights than the person on the other end—is... View Details
Keywords: by Martha Lagace
  • 30 Jul 2013
  • First Look

First Look: July 30

significant complementarity between the two. Publisher's link: http://www.people.hbs.edu/nashraf/InformationSubsidies.pdf 2013 pub Thought Calibration: How Thinking Just the Right Amount Increases One's Influence and Appeal By: Kupor,... View Details
Keywords: Anna Secino
  • 13 Sep 2021
  • Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

than in recent years, indicating that a shift is potentially already underway. “The added uncertainties and costs of tough tech development and commercial exploration require a different approach to testing the startup’s hypothesis, raising capital and building teams,”... View Details
Keywords: by Avery Forman
  • 01 Jun 2023
  • News

An Engine of Innovation

pursue. What are the support systems and resources provided at the labs to student and alumni ventures? What sustains this community is the incredible team here that works fully in service to students and alumni so they can be in service to society. We’re not taking... View Details
Keywords: Jennifer Gillespie
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

Organizations with great reputations can draw large and loyal followings. Source: iStock In developed countries, the best friends of businesses are the legal, political, and social institutions—banks, courts, intellectual property... View Details
Keywords: by Sean Silverthorne
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

Failure to get that pricing right inevitably leads to decline. You can see examples in businesses like ridesharing. The first player in the space was a company called Sidecar that never was able to figure out the View Details
Keywords: by Martha Lagace
  • 27 Oct 2015
  • News

Sweet Success

stunning—completely untouched,” says Turner. They named the property Madava Farms after daughters Maddie and Ava. “There were no roads, no houses; just forest, trout streams, and wildlife,” he notes. “We’d walk in the woods and think how... View Details
Keywords: Deborah Blagg