Publications

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

August 1983 (Revised June 1986)
Case

Johnson & Johnson (A)

By: Francis Aguilar

Describes the Johnson & Johnson culture and the corporate systems, structures, and procedures which reflect and promote it. The principal teaching objectives are to gain an understanding of the impact a strong culture can have on strategic decisions and to consider how... View Details

Keywords: Organizational Culture; Management Systems; Organizational Structure; Business Growth and Maturation; Corporate Strategy; Growth Management; Health Care and Treatment; Health Industry

18 Aug 2014
Research & Ideas

Have a Better Idea To Improve Health Care?

these innovations exist. (The remaining imperatives: Make value the central objective; promote novel approaches to process improvement; make consumerism really work; and decentralize approaches to problem solving.) "Health care, in terms... View Details

Keywords: by Carmen Nobel; Health

Article

A Blueprint for Pharmacy Benefits Managers to Increase Value

By: William Shrank, Michael E. Porter, Sachin H. Jain and Niteesh K. Choudhary

Pharmacy benefits managers (PBMs) have a unique opportunity to promote public health and generate value in the healthcare system. However, PBMs are largely evaluated on their ability to control costs rather than improve health. PBMs should be evaluated along three... View Details

Keywords: Opportunities; Health; System; Cost Management; Partners and Partnerships; Motivation and Incentives; Value; Innovation and Invention; Performance Effectiveness; Health Industry; Pharmaceutical Industry

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07 Feb 2020
Working Paper Summaries

The Old Boys' Club: Schmoozing and the Gender Gap

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

07 Jun 2014
Video

Aurora Rotes Casanova - Making A Difference

January 2024 (Revised May 2024)
Case

Generation Investment Management

By: Vikram S. Gandhi, Michael Norris and David Allen

In September 2021, the sustainable investment firm Generation Investment Management (Generation) considered whether to add Schneider Electric to the focus list of companies in which it was prepared to invest. Dedicated to promoting a sustainable world through its... View Details

Keywords: Sustainable Investing; Climate Change; Environmental Sustainability; Governance; Private Equity; Public Equity; Financial Markets; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Social Responsibility and Impact; Financial Services Industry; United Kingdom; England; London

March 1975 (Revised April 1985)
Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details

Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry

October 2002 (Revised May 2004)
Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis

Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details

Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico

25 Apr 2014
Video

Henry Paulson - Making A Difference

May 2017 (Revised March 2018)
Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

Article

Competition and Cost Accounting

By: V.G. Narayanan and Michael Smith

The central theme of Competition and Cost Accounting is that strategic considerations may make it desirable for a firm to have divisions and product managers internalize something other than their true costs. In the case of transfer prices, a high transfer price... View Details

Keywords: Cost Allocation; Transfer Pricing; Decentralization; Bertrand And Cournot Competition; Cost Accounting

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25 Jan 2019
Blog Post

Not Waiting for Progress: Diversity and Inclusion in the Film Industry

to promote diversity and inclusion. Many of those connections are between successful young entrepreneurs and up-and-coming members of the same generation who share comparable career experiences and expectations. Similarly, he says, at... View Details

04 Feb 2020
Video

Ranjan Kapur

Ranjan Kapur challenges the suggestion that only small agencies can be creative, and encourages big businesses to promote creativity.

View Details

November 2002 (Revised January 2004)
Case

Martha McCaskey

By: Joshua D. Margolis and Bart J. van Dissel

Martha McCaskey, a project leader at a consulting firm, is asked to complete a project at a crucial point in her career. Successful completion of the project would gain McCaskey a promotion and a significant raise. McCaskey, however, cannot see a way to complete the... View Details

Keywords: Ethics; Values and Beliefs; Personal Development and Career; Decision Making; Problems and Challenges; Consulting Industry