Publications

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01 Jun 1996
News

Reinventing Marketing

featuring Professor Gerald Zaltman's pioneering marketing research method, ZMET, which uses visual images to tap into consumer feelings; Entrepreneurial Marketing, taught by Thomas View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

August 2010 (Revised August 2011)
Supplement

Erik Peterson at Biometra (D)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

Implicitly raises the question of what Peterson should do to extricate himself from his difficulties. Should he resign, go directly to his division's executive vice-president to seek relief, or attempt to clarify the situation within the company? A redisguised and... View Details

Keywords: Employee Relationship Management; Resignation and Termination; Leadership; Management; Product Launch; Problems and Challenges

2007
Other Unpublished Work

Professional Service Firms: A Breed Apart

By: John J. Gabarro, Thomas J. DeLong and Robert Lees

Keywords: Service Operations; Service Industry

September 2001
Teaching Note

Infosys Technologies, Limited TN

By: Ashish Nanda, Thomas J. DeLong and Ying Liu

Teaching Note for (9-801-445). View Details

Keywords: Information Technology Industry

01 Apr 2001
News

University Elections

are: Paul A. Buttenwieser, AB ’60, MD ’64. Psychiatrist; Novelist. Cambridge, MA. Sidney R. Knafel, AB ’52, MBA ’54. Managing Partner, SRK Management Company. New York, NY. Roxane Harvey Gudeman, AB ’62, Ed.M. ’64; Ph.D. ’81, University of Minnesota. Adjunct View Details

September 2001
Teaching Note

&Samhoud Service Management TN

By: Ashish Nanda, Thomas J. DeLong and Ying Liu

Teaching Note for (9-801-398). View Details

Keywords: Consulting Industry; Netherlands

March 2001 (Revised February 2004)
Case

International Profit Associates

By: Ashish Nanda, Thomas J. DeLong and Monica Mullick

Describes the work environment, systems, and processes that allow International Profit Associates (IPA) to follow a systematic four-step approach to providing advisory service to small business owners. View Details

Keywords: Organizational Structure; Business Processes; Business Model; Consulting Industry

01 Dec 1997
News

Fall Reunions Stimulate and Revitalize

reviews the 25th Reunion program with classmates. Gerald H. Dorman (MBA 1957) presents the results of a class survey. Professor F. Warren McFarlan talks with James B. Keegan (MBA 1967), 30th Reunion chairman. Alumni and guests attend a... View Details

November 2007 (Revised April 2008)
Supplement

Antegren: A Beacon of Hope (C)

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann

Keywords: Crisis Management

November 2007
Supplement

Antegren: A Beacon of Hope (B)

By: Joshua D. Margolis, Thomas J. DeLong and Terence Heymann

April 2000 (Revised March 2015)
Case

The First Six Months: Launching a PSF Career

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Presents two situations: 1) two graduating MBAs from Harvard Business School compare and contrast their strategies for getting off to a good start in consulting, and 2) a junior consultant has to deal with difficult feedback in his very first performance review. View Details

Keywords: Personal Development and Career; Planning; Practice; Strategy; Performance Evaluation; Adaptation; Consulting Industry

November 1999 (Revised May 2002)
Case

Tim Hertach at GL Consulting (D)

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Supplements the (A) case. View Details

Keywords: Consulting Industry

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry

Web

Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business... View Details

01 Jun 2011
News

Downtime

Illustrations by Greg Clarke Tom DeLong is the Philip J. Stomberg Professor of Management Practice in the Organizational Behavior and Entrepreneurial Management Units. What’s... View Details

Keywords: fiction; Christianity

January 2000 (Revised February 2000)
Case

The HBS California Research Center

By: Ashish Nanda, Thomas J. DeLong and Scott D Landry

Harvard Business School's (HBS) California Research Center, a three-year experiment initiated in July 1997 to facilitate research, case-writing, and course development centered in the Silicon Valley Region, has been a "phenomenal success." In June 1999, HBS Dean Kim... View Details

Keywords: Business Education; Growth and Development Strategy; Corporate Strategy; Success; Education Industry; San Francisco

November 1999 (Revised April 2002)
Case

Tim Hertach at GL Consulting (A)

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Ten years into his career after graduating from HBS, Tim Hertach discovers billing irregularities at his consulting firm. He must decide whether (and how) to challenge senior management or to stay quiet and protect his career. View Details

Keywords: Decisions; Ethics; Accounting; Consulting Industry