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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

of such interviews can be used to design more comprehensive surveys. And properly designed surveys, when subjected to careful statistical analyses, can yield further insights into unconscious consumer thinking. Q: At what point in the View Details
Keywords: by Manda Mahoney
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

long, as are lead times for drug production and encapsulation. Last, media coverage and press releases made by governments and other stakeholders increase the stakes, as negative media coverage may damage Roche's reputation with... View Details
Keywords: Martha Lagace
  • November 2024
  • Case

Demond Martin and WellWithAll

By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
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  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

empowerment. But for hardware companies also in the tech sector, it is possible that there’s going to be a lot less of that,” Zhang suggests. Climbing the career ladder The trend toward collaboration may make work more enjoyable and View Details
Keywords: by Ben Rand
  • July 2024
  • Case

Living up to Purpose and Performance at Parker Hannifin

By: Hubert Joly, Alicia Dadlani and Martha Hostetter
In 2019, Parker Hannifin, one of the world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of... View Details
Keywords: Mission and Purpose; Health Pandemics; Leadership; Business or Company Management; Organizational Culture; Business Strategy; Communication Strategy; Industrial Products Industry; Industrial Products Industry; Cleveland; Ohio; United States
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  • 14 May 2012
  • Research & Ideas

Breaking the Smartphone Addiction

concerted effort to disconnect from their devices for a few predetermined hours every week—and how they became more productive as a result. The following excerpt from the book describes how the scheduled disconnecting process, dubbed... View Details
Keywords: by Leslie A. Perlow
  • 05 Sep 2023
  • Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

together, experiencing them all as negative experiences in life or in business, Edmondson contends that some failures are smarter than others because they help us identify a path toward eventual success. In the workplace, an employee may... View Details
Keywords: by Michael Blanding
  • June 2025
  • Article

Riding the Passion Wave or Fighting to Stay Afloat? A Theory of Differentiated Passion Contagion

By: Emma Frank, Kai Krautter, Wen Wu and Jon M. Jachimowicz
Prior research suggests that employees benefit from highly passionate teammates because passion spreads easily from one employee to the next. We develop theory to propose that life in high-passion teams may not be as uniformly advantageous as previously assumed. We... View Details
Keywords: Passion; Emotional Contagion; Emotions; Groups and Teams; Employees; Power and Influence; Performance Improvement
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  • 10 Jul 2023
  • In Practice

The Harvard Business School Faculty Summer Reader 2023

Souls, Healthy Minds by philosopher John Kaag. This book is a fantastic summary of the life and work of William James, the father of modern psychology, and a professor right here at Harvard. James endured intense personal struggles and is... View Details
Keywords: by Dina Gerdeman
  • 09 Apr 2008
  • Research & Ideas

The Matchmaker of the Modern Economy

position to do something about it. Money for new enterprises had been restricted, they believed, by the New Deal's onerous tax system, and by the increasing prominence of ultraconservative investment trusts. Investment trusts and life... View Details
Keywords: by Spencer E. Ante
  • 17 Feb 2020
  • Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

false results. Focus groups can be useful later in the product cycle when you want to get reactions to branding or observe groups of people using your product if it’s a... View Details
Keywords: by Julia Austin
  • January 2012 (Revised August 2012)
  • Case

Dirigo International

By: Christopher M. Gordon and Chad M. Carr
Dirigo International is proposing a major expansion of their life sciences research and manufacturing facilities in the heart of a major city and middle to lower income residential neighborhood. The company and city government are seeking a development solution in the... View Details
Keywords: Production; Property; Expansion; Governing Rules, Regulations, and Reforms; Business and Government Relations; Research and Development; Outcome or Result; Biotechnology Industry
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  • 03 Feb 2015
  • First Look

First Look: February 3

level, an increase of one unit in the coincident index was associated with an increase of 16 IVF cycles per 1 million women, with a significantly greater increase in IVF use in states with insurance mandates than in states without... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

benefits from outsourcing the use of intellectual property increases. We also examine how the variability of payoffs to effort affects the optimal way the owner of the intellectual property uses it. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Does... View Details
Keywords: Martha Lagace
  • 23 Mar 2015
  • Research & Ideas

It’s Called ‘Price Coherence,’ and It’s Surprisingly Bad for Consumers

restaurant versus on Grubhub.com, or paying cash versus using a credit card. In many cases, consumers pay the same price for a given product or service, whether buying it directly from its source or through an intermediary. Economists... View Details
Keywords: by Carmen Nobel; Retail; Air Transportation; Food & Beverage; Entertainment & Recreation
  • Research Summary

Output and asset price fluctuations

What are the sources of business cycles? How are these shocks propagated in the economy? Why are their effects so persistent? How can we explain asset price fluctuations? How are shocks transmitted internationally?To study these questions, I have developed a series... View Details

  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
Keywords: Martha Lagace
  • 16 Oct 2012
  • First Look

First Look: October 16

Oxford University Press, 2012 Abstract The concept of insurance was introduced to China in the early nineteenth century by Westerners trading in Guangzhou and practised essentially among them. We argue that indigenization of insurance, in particular View Details
Keywords: Sean Silverthorne
  • 09 Apr 2024
  • Book

Why Work Rituals Bring Teams Together and Create More Meaning

different ways,” he says, “to calm ourselves down, to amp ourselves up, and to connect with others.” Why rituals differ from habits Norton, the Harold M. Brierley Professor of Business Administration, first began thinking about the role of rituals in his own View Details
Keywords: by Michael Blanding
  • 24 Oct 2023
  • HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

1960s Bay Area counterculture, and the other, a daughter of former enslaved people born after the Civil War, both built iconic companies by passionately championing their ideas and pushing for growth. They’re two of the 23 profiles that Simons wrote for his MBA course,... View Details
Keywords: by Avery Forman

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