Product Features - Publications - Faculty & Research

04 Apr 2019
Blog Post

Finding Your Creative Outlet on Campus

HBS podcast designed to take an in-depth look at various people in the MBA community. Early in the year, I was interviewed for an episode about creatives on campus. A few weeks later, I decided to get involved as the podcast’s Marketing Director. As a fiction writer... View Details

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Japan - Global

, hosted an in-person event featuring Professor Raffaella Sadun . During the event, Professor Sadun delved into the emerging evidence from the Digital Reskilling Lab at HBS. She focused on pivotal questions such as “What is the actual... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

what extreme adherents of a brand like about a product, designers can identify features to emphasize for all consumers. "A lover of a product can help identify aspects that are providing value, helping... View Details

Keywords: by Michael Blanding

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

proactive, sending 21 percent more messages to potential dates compared with the control group. Women with the feature also increased their matches by 29 percent, while men increased their matches by 15 percent. The researchers defined a... View Details

Keywords: by Kara Baskin

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2023 Reunion Presentations - Alumni

flexibility and how to redesign management practices to make flexible hybrid work more productive and innovative. How Not to Bankrupt Your Family Professor Lauren Cohen + More Info – Less Info In this session, we will explore pitfalls of... View Details

16 Feb 2024
Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

labor pool by turning marginalized candidates into productive employees. Four main steps Fuller says that creating a career navigation system that is fit for the 21st century requires: Creating new data sources. Good career navigation... View Details

Keywords: by Rachel Layne; Information Technology; Technology

26 Feb 2008
First Look

First Look: February 26, 2008

literature that suggests firms reduce marketing expenditures in order to boost reported earnings, we find that soup manufacturers roughly double the frequency of all marketing promotions (price discounts, feature advertisements, and aisle... View Details

Keywords: Martha Lagace

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Tools & Training - Alumni

you for case interviews in consulting, product management, and product marketing. It deconstructs interviews into clearly defined skills and gives you the tools to help you master them. Learn how to approach... View Details

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Healthy Outcomes - Managing the Future of Work

outcomes such as higher retention and better engagement. Read the Report Featured Videos Joseph Fuller Why Employers Should Care About the Care Economy Why Employers Should Care About the Care Economy Joseph Fuller Joseph Fuller Measuring... View Details

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

rather than focus simply on products and sales. And Gulati's research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in success is not confined to any one sector. "I see the move... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

Research Summary

Output and asset price fluctuations

What are the sources of business cycles? How are these shocks propagated in the economy? Why are their effects so persistent? How can we explain asset price fluctuations? How are shocks transmitted internationally?To study these questions, I have developed a series... View Details

Research Summary

Understanding Customers

In conventional business case studies, protagonists almost never have the option of stepping back to seek a new understanding of the customer. But to be effective in practice, managers need both the self-assurance and ability to initiate and pursue, with rigor and... View Details

25 Jan 2021
Book

In a Nutshell, Why American Capitalism Succeeded

How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American... View Details

Keywords: by Sean Silverthorne; Manufacturing

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Europe - Global

Case Featured on Cold Call What does it take for a legendary brand like Porsche to stay ahead in a rapidly evolving auto industry? In this Cold Call episode, Harvard Business School Professor Stefan Thomke dives into the strategy and... View Details

01 Sep 2023
News

Money Does Grow on (Family) Trees

recruited 200,000 volunteers to verify the index.) The advances the 21st-century customer expects are not limited to collecting information; they also want to be able to share it, Norrington adds. “We’re accelerating product innovation to... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

April 2020
Article

Long-term Firm Growth: An Empirical Analysis of U.S. Manufacturers 1959–2015

By: Giovanni Dosi, Marco Grazzi, Daniele Moschella, Gary P. Pisano and Federico Tamagni

Firm growth is an essential feature of market economies, shaping together macroeconomic performance and the evolution of industry structures. As a potential indicator of organizational “fitness” within a competitive environment, firm growth is also a central concern to... View Details

Keywords: Firm Growth; Organizations; Growth and Development; Theory; Analysis; Production; Data and Data Sets

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12 Sep 2023
What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

practicing policies designed to increase inclusion and diversity, if not always equity, are more creative and productive than those that ignore such policies. Companies in the top quartile of gender and ethnic/racial diversity are 25... View Details

Keywords: by James Heskett

29 Feb 2000
Research & Ideas

Whence IT Value?

During the past few years inventory turns among U.S. manufacturers have climbed steadily, and it appears as if productivity has improved nicely. One explanation for these happy trends is that the massive investments we've been making in... View Details

Keywords: by Andrew McAfee

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Finance - Faculty & Research

of controls, which in turn has prevented a quantitative assessment of optimal capital control models against the data. We contribute to this debate by addressing both positive and normative features of capital controls. On the positive... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather than the other way around.... View Details

Keywords: by Julia Hanna; Publishing; Advertising

Publications