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Show Results For
- All HBS Web
(577)
- News (71)
- Research (428)
- Events (9)
- Multimedia (1)
- Faculty Publications (166)
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- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
Reinhardt called this a cautionary tale about the risks of differentiating your product in the marketplace. For differentiation to make business sense, he said, you need a... View Details
Keywords: by Martha Lagace
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
age of the Web, it competes against everyone. The problem this creates is not one of news quality. Many newspapers can provide that, and papers like the Post continue to do so. Rather, it creates the need to differentiate from others.... View Details
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
products once on the market. Longer term, the United States will clearly only become more diverse, with highly differentiated expectations for products and dissimilar... View Details
- 22 Sep 2009
- First Look
First Look: September 22
show that (i) firms may become "more closed" in response to competition from an outside open source project; (ii) firms are more likely to open substitute, rather than complementary, modules to existing open source projects; (iii) when the View Details
Keywords: Martha Lagace
- 20 Dec 2004
- Research & Ideas
How an Order Views Your Company
reasons, there's considerably less differentiation across products and services than in the past. One way the companies can compete in this harsh environment is to provide better customer service by... View Details
Keywords: by Sarah Jane Johnston
- 11 Jun 2013
- First Look
First Look: June 11
on location choices. However, industries with a significant presence of multinational enterprises (MNEs) are oligopolistic in nature, which suggests that rivalry among firms plays an important role in firms' dynamic decision-making processes. This paper explores how... View Details
Keywords: Carmen Nobel
- 08 Apr 2014
- First Look
First Look: April 8
current users of core products is introduced: "brand immigrants" who claim to be part of the in-group of core users of the brand and "brand tourists" who do not claim any membership status to the brand community. A... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- What Do You Think?
Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?
product offerings, start treating the third party suppliers like partners, and invest in local distribution centers.” Other concerns included those associated with changing customer shopping habits, the use of new technologies, and... View Details
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
than product categories, the key element to consider is the product life cycle and the stage at which you are in the differentiation game. When innovation and View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
times when they are less fatigued or have available time. And all respondents seem to compartmentalize expectations of how long various tasks should take, clearly differentiating the wait for a computer response from that of filling a gas... View Details
Keywords: by James Heskett
- 23 Mar 2010
- First Look
First Look: March 23
incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider changes in its... View Details
Keywords: Martha Lagace
- 16 Jul 2024
- Research & Ideas
Weighing Digital Tradeoffs in Private Equity
When private equity (PE) firms buy a company, they typically follow a standard playbook to create value—streamlining operations, restructuring debt, changing management, and cutting costs. However, as digital technologies and artificial intelligence allow companies to... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
out under-performing distributors, shed unprofitable or unreliable customers, deleted poor-selling products from your portfolio, and concentrated your marketing dollars on media and channels that you could prove delivered a strong return... View Details
- 18 Jul 2018
- Research & Ideas
No More General Tso's? A Threat to 'Knowledge Recombination'
have been filed in the US patent system,” Choudhury says. “If you look at the way knowledge gets subsequently recombined, then that knowledge production becomes much bigger than the initial transfer.” Choudhury has long been investigating... View Details
- 06 May 2014
- First Look
First Look: May 6
economy" industries. They can, but do not necessarily, lead to market tipping, unless they outweigh customers' benefits from differentiation and are accompanied by high switching and multi-homing costs. Network effects create the... View Details
Keywords: Sean Silverthorne
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
sheer number of Americans promotes an attention to individual differentiation that is less prevalent in more conformist and homogeneous societies. Among 300 million curious consumers, it is possible for almost any innovation to find a... View Details
Keywords: by John Quelch
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
Many in business long believed that product innovation sprung from inside their own companies—that is, until economist Eric Arthur von Hippel came along in the late 1970s. Von Hippel proposed that users were as important, if not more... View Details
Keywords: by Dina Gerdeman
- 22 Nov 2016
- First Look
November 22, 2016
Brain Sciences Vicarious Contagion Decreases Differentiation—and Comes with Costs By: Sezer, Ovul, and Michael I. Norton Abstract—Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We... View Details
Keywords: Sean Silverthorne
- 11 Apr 2007
- Research & Ideas
Adding Time to Activity-Based Costing
managers substantial benefits that would be difficult to realize without the ERP IT infrastructure. Q: Must a company have an ERP system in place to use time-driven activity-based costing? A: Clearly, having an automated data feed facilitates the calculation of View Details
Keywords: by Sarah Jane Gilbert
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
good place to start The Upside of Highlighting a Product's DownsidesResearchers discover what happens when companies embrace product transparency, accentuating the positive—and the negative. Deconstructing the Price TagExplaining what it... View Details
Keywords: by Sean Silverthorne