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  • Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of competitive advantage through... View Details
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

groups: (1) a treatment group that receives all DrumNet services, (2) a treatment group that receives all DrumNet services except credit, or (3) a control group. After one year, DrumNet services led to an increase in production of... View Details
Keywords: Martha Lagace
  • Web

Judges - Alumni

Acquisition, Customer Discovery, Go-to-Market Strategy, Market Research, Marketing, MVP Development, Pitch Feedback, Pivots, Product Roadmap, Scaling, Strategic Partnerships Advice Know what differentiates... View Details
  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

differentiate products in the marketplace," says Peter Rawlinson, director of product management for contract-management software company I-many in Edison, N.J. Increased... View Details
Keywords: by David Stauffer
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

the ad and be taken to a Web site where she can learn more about the product and purchase it. The entire process—from ad to purchase—might take less than five minutes. In addition to streamlining the flow of information and transactions,... View Details
Keywords: by Susan Young
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

product design, production, distribution, and system integration may be split up among hundreds or even thousands of firms. Different firms will design and produce the different components of a complex artifact (like the processor,... View Details
Keywords: Martha Lagace
  • 25 Aug 2003
  • Research & Ideas

Why IT Does Matter

people when a part or system is about to fail. Often, only the senior management team's imagination limits new IT-based opportunities. Our research suggests the following: New technologies will continue to give companies the chance to View Details
Keywords: by F. Warren McFarlan & Richard L. Nolan
  • 28 Apr 2015
  • First Look

First Look: April 28

Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha cofounded Zeal, an education technology start-up providing a web-based, mobile learning platform that helps... View Details
Keywords: Sean Silverthorne
  • Web

National Markets - The Art of American Advertising

there was little need to advertise or to differentiate one product from another. Face-to-face selling remained one of the predominant forms of marketing as it had been for centuries. A dramatic shift in the... View Details
  • 10 Aug 2009
  • Research & Ideas

High Commitment, High Performance Management

high commitment, high performance company. Martha Lagace: What differentiates HCHP firms and their leaders? Michael Beer: The leaders manage with a multiple stakeholder perspective. Contrary to many CEOs, HCHP leaders—with support from... View Details
Keywords: by Martha Lagace
  • 31 May 2011
  • First Look

First Look: May 31

compensating differential for working when outside options are most attractive), but more experienced answerers tend to forego these opportunities. Book: http://www.benedelman.org/publications/google-answers.pdf Stop Stealing the... View Details
Keywords: Sean Silverthorne
  • 10 May 2016
  • First Look

May 10, 2016

property (IP) protection to safeguard their competitive advantages. However, the majority of recent patent litigation is driven by nonpracticing entities (NPEs), firms that generate no products but instead amass patent portfolios for the... View Details
Keywords: Carmen Nobel
  • 05 Mar 2012
  • Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

"00," instead of 99 cents, and exclude the suggested retail price of a product on the tag in favor of just one marked-down price. "I think that on the consumer side this has simplified pricing, which makes a lot of sense," Lal says. “All... View Details
Keywords: by Kim Girard; Retail
  • 17 May 2011
  • First Look

First Look: May 17

founders. To motivate the empirical analysis we develop a simple theory of costly bargaining, where founders trade off the simplicity of accepting an equal split, with the costs of negotiating a differentiated allocation of founder... View Details
Keywords: Sean Silverthorne
  • 04 Feb 2014
  • First Look

First Look: February 4

assumptions about parents and kids valid to suggest the product would be in high demand once launched? Could she keep a premium price point in a consumer market that was trending downward in willingness to pay? Should she cut back on... View Details
Keywords: Sean Silverthlorne
  • 12 Jan 2016
  • First Look

January 12, 2016

exposure to workplace attributes that contribute to poor health. We used General Social Survey data to estimate differential exposures to workplace conditions, results from a meta-analysis that estimated the effect of workplace conditions... View Details
Keywords: Carmen Nobel
  • 18 Nov 2013
  • Research & Ideas

Pulpit Bullies: Why Dominating Leaders Kill Teams

there." At the same time, she has observed, by hogging the discussion, these leaders not only limited their own learning but also made the class less productive as a whole. Gino wondered if the same dynamic could be occurring in... View Details
Keywords: by Michael Blanding
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with View Details
Keywords: Sean Silverthorne
  • 15 Dec 2003
  • Research & Ideas

Women Leaders and Organizational Change

willing and able to question how they do their work and why they do it that way. Is it because it's the most effective way, or is it because it's the way it's always been done? If the answer is the latter, and if the practice may be systematically, if inadvertently,... View Details
Keywords: by Mallory Stark
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

generally is at a tipping point, with category killers being the first significant casualties of the (r)evolution that is occurring. Retail store asset productivity has been in decline since the start of the recession in 2007, and we... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail