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  • All HBS Web  (6,000)
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  • 27 Dec 2010
  • Research & Ideas

HBS Faculty on 2010’s Biggest Business Developments

Business School professors—former Medtronic chairman and CEO Bill George, economist and entrepreneurship expert Bill Sahlman, and innovation and strategy authority Rosabeth Moss Kanter—to offer their thoughts on some of the year's most significant View Details
Keywords: by Staff
  • December 2002
  • Article

Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction

By: Riitta Katila and Gautam Ahuja
We examine how firms search, or solve problems, to create new products. According to organizational learning research, firms position themselves in a unidimensional search space that spans a spectrum from local to distant search. Our findings in the global robotics... View Details
Keywords: Problem Solving; New Products; Organizational Learning; Uncertainty; Organizational Research; Knowledge Management; Robotics; Organizational Behavior; Organizational Effectiveness; Innovation Adoption; Strategy; Product Design; Business Processes; Product Development
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Katila, Riitta, and Gautam Ahuja. "Something Old, Something New: A Longitudinal Study of Search Behavior and New Product Introduction." Academy of Management Journal 45, no. 6 (December 2002): 1183–1194.
  • December 13, 2017
  • Article

What It Takes to Become a Great Product Manager

By: Julia Austin
As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
Keywords: Management; Product Development; Personal Development and Career
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Austin, Julia. "What It Takes to Become a Great Product Manager." Harvard Business Review (website) (December 13, 2017).
  • 22 Feb 2021
  • Working Paper Summaries

Private and Social Returns to R&D: Drug Development and Demographics

Keywords: by Efraim Benmelech, Janice Eberly, Dimitris Papanikolaou, and Joshua Krieger; Pharmaceutical
  • November 2000 (Revised April 2004)
  • Case

Airbus A3XX: Developing the World's Largest Commercial Jet (A)

By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
Keywords: Risk and Uncertainty; Investment; Forecasting and Prediction; Capital Budgeting; Valuation; Government and Politics; Demand and Consumers; Product Development; Product Positioning; Air Transportation Industry; Manufacturing Industry
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Esty, Benjamin C., and Michael Kane. "Airbus A3XX: Developing the World's Largest Commercial Jet (A)." Harvard Business School Case 201-028, November 2000. (Revised April 2004.)
  • 19 Nov 2004 - 22 Nov 2004
  • Conference Presentation

Managing Innovation and Product Development...Under Uncertainty

By: Alan MacCormack
Keywords: Innovation and Invention; Product Development; Management
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MacCormack, Alan. "Managing Innovation and Product Development...Under Uncertainty." Paper presented at the Decision Sciences Institute Annual Meeting, Boston, MA, November 19–22, 2004.
  • June 2001
  • Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George
Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry
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Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Multimedia/Video Case 301-109, June 2001.
  • Article

The Cross Section of Bank Value

By: Mark Egan, Stefan Lewellen and Adi Sunderam
We study the determinants of value creation in U.S. commercial banks. We develop novel measures of individual banks' productivities at collecting deposits and making loans. We relate these measures to bank market values and find that deposit productivity is responsible... View Details
Keywords: Productivity; Banks and Banking; Valuation; Performance Productivity; Value Creation; United States
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Egan, Mark, Stefan Lewellen, and Adi Sunderam. "The Cross Section of Bank Value." Review of Financial Studies 35, no. 5 (May 2022): 2101–2143.
  • April 1988 (Revised April 1991)
  • Case

Boeing 767: From Concept to Production (A)

By: David A. Garvin
Describes the evolution of the Boeing 767 from the conception of the project to the start of manufacturing. Shows how the company manages an enormously complex and risky project and introduces students to a variety of estimating and management tools. The decision issue... View Details
Keywords: Production; Product Design; Product Development; Decisions; Risk and Uncertainty; Risk Management; Management Analysis, Tools, and Techniques; Air Transportation Industry; Manufacturing Industry
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Garvin, David A. "Boeing 767: From Concept to Production (A)." Harvard Business School Case 688-040, April 1988. (Revised April 1991.)
  • October 2019
  • Supplement

Airbus vs. Boeing (J): New Plane Developments (2016)

By: Ramon Casadesus-Masanell and Karen Elterman
This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details
Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe
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Casadesus-Masanell, Ramon, and Karen Elterman. "Airbus vs. Boeing (J): New Plane Developments (2016)." Harvard Business School Supplement 720-385, October 2019.
  • 17 Jul 2006
  • Lessons from the Classroom

Developing a Strategy for Digital Convergence

and Doris Starr Professor of International Business Administration at Harvard Business School and an expert in technology strategy. So when Yoffie began a three-year effort to update an HBS elective course on strategy development in... View Details
Keywords: by Sean Silverthorne; Computer; Education
  • January 1986 (Revised November 2006)
  • Case

Peripheral Products Company: The 'Gray Market' for Disk Drives

By: Frank V. Cespedes
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk... View Details
Keywords: Price; Growth and Development; Code Law; Leadership; Marketing; Distribution; Production; Salesforce Management; Strategy; Distribution Industry
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Cespedes, Frank V. "Peripheral Products Company: The 'Gray Market' for Disk Drives." Harvard Business School Case 586-124, January 1986. (Revised November 2006.)
  • October 2001 (Revised January 2002)
  • Case

Siemens AG: Global Development Strategy (B)

By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
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Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (B)." Harvard Business School Case 602-062, October 2001. (Revised January 2002.)
  • 15 May 2015
  • Working Paper Summaries

Mobile Money Services-Design and Development for Financial Inclusion

Keywords: by Rajiv Lal & Ishan Sachdev; Banking
  • 8 Aug 2008
  • Conference Presentation

Where Will Open Development Communities Prevail?

By: Carliss Y. Baldwin
Keywords: Product Development; Applications and Software; Civil Society or Community
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Baldwin, Carliss Y. "Where Will Open Development Communities Prevail?" Paper presented at the HBS-MIT User and Open Innovation Workshop, Boston, MA, August 08, 2008.
  • April 2021
  • Article

The Effects of Quota Frequency: Sales Performance and Product Focus

By: Doug J. Chung, Das Narayandas and Dongkyu Chang
This study investigates the comprehensive and multidimensional effects of quota (goal) frequency on sales force performance. We develop a theory of salespeople’s behavior—aggregate effort and the product type focus—in response to the temporal length of a sales-quota... View Details
Keywords: Sales Force Compensation; Field Experiment; Quotas; Quota Frequency; Commissions; Bonuses; Goals; Salesforce Management; Compensation and Benefits; Goals and Objectives; Behavior; Performance
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Chung, Doug J., Das Narayandas, and Dongkyu Chang. "The Effects of Quota Frequency: Sales Performance and Product Focus." Management Science 67, no. 4 (April 2021): 2151–2170.
  • 2014
  • Working Paper

Sharing Design Rights: A Commons Approach for Developing Infrastructure

By: Nuno Gil and Carliss Y. Baldwin
This study empirically investigates the relationship between design structure and organization structure in the context of new infrastructure development projects. Our research setting is a capital program to develop new school buildings in the city of Manchester, UK.... View Details
Keywords: Design; Buildings and Facilities; Education
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Gil, Nuno, and Carliss Y. Baldwin. "Sharing Design Rights: A Commons Approach for Developing Infrastructure." Harvard Business School Working Paper, No. 14-025, September 2013. (Revised January 2014.)
  • May 2010
  • Article

Does Product Market Competition Lead Firms to Decentralize?

By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
There is a widespread sense that over the last two decades firms have been decentralizing decisions to employees further down the managerial hierarchy. Economists have developed a range of theories to account for delegation, but there is less empirical evidence,... View Details
Keywords: Product; Markets; Competition; Business Ventures; Geographic Location; Employees; Research; Programs; Decisions
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Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Does Product Market Competition Lead Firms to Decentralize?" American Economic Review: Papers and Proceedings 100, no. 2 (May 2010): 434–438.
  • July–August 2015
  • Article

Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets

By: Amos Winter and Vijay Govindarajan
Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income countries and then adapted into disruptive offerings for developed economies. But only a handful of companies have managed to do... View Details
Keywords: Innovation Strategy; Emerging Markets
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Winter, Amos, and Vijay Govindarajan. "Engineering Reverse Innovations: Principles for Creating Successful Products for Emerging Markets." Harvard Business Review 93, nos. 7/8 (July–August 2015): 80–89.
  • February 2007 (Revised September 2008)
  • Case

CMM versus Agile: Methodology Wars in Software Development

A CIO decides whether to adopt the "Capability Maturity Model" (CMM) within her IT department. The decision is proving surprisingly controversial; some of her best developers prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and... View Details
Keywords: Innovation and Management; Management Analysis, Tools, and Techniques; Product Development; Business Processes; Information Technology; Applications and Software
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Austin, Robert D. "CMM versus Agile: Methodology Wars in Software Development." Harvard Business School Case 607-084, February 2007. (Revised September 2008.)
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