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  • All HBS Web  (5,191)
    • People  (2)
    • News  (900)
    • Research  (3,708)
    • Events  (40)
    • Multimedia  (44)
  • Faculty Publications  (2,617)
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  • 2020
  • Article

Public Sentiment and the Price of Corporate Sustainability

By: George Serafeim
Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details
Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science
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Serafeim, George. "Public Sentiment and the Price of Corporate Sustainability." Financial Analysts Journal 76, no. 2 (2020): 26–46.
  • March – April 2008
  • Article

Attention Arousal through Price Partitioning

By: Luc Wathieu and Marco Bertini
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Wathieu, Luc, and Marco Bertini. "Attention Arousal through Price Partitioning." Marketing Science 27, no. 2 (March–April 2008): 236–246.
  • Article

When Customers Help Set Prices

By: Marco Bertini and Oded Koenigsberg
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Bertini, Marco, and Oded Koenigsberg. "When Customers Help Set Prices." MIT Sloan Management Review 55, no. 4 (Summer 2014): 57–64.
  • August 2020 (Revised October 2020)
  • Case

Rapid7: The Price of Principle

By: Lauren H. Cohen and Spencer C. N. Hagist
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Cohen, Lauren H., and Spencer C. N. Hagist. "Rapid7: The Price of Principle." Harvard Business School Case 221-021, August 2020. (Revised October 2020.)
  • 2019
  • Chapter

Pricing Mechanisms in Online Markets

By: Chiara Farronato
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Farronato, Chiara. "Pricing Mechanisms in Online Markets." In The New Palgrave Dictionary of Economics. Living edition, edited by Matias Vernengo, Esteban Perez Caldentey, and Barkley J. Rosser Jr.. London: Palgrave Macmillan, 2019.
  • November 1990 (Revised July 1991)
  • Case

PPM Systems, Inc.: Resource Pricing

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Eckstein, Jonathan. "PPM Systems, Inc.: Resource Pricing." Harvard Business School Case 191-079, November 1990. (Revised July 1991.)
  • Article

Accounting Changes and Stock Prices

By: Robert S. Kaplan and Richard Roll
Keywords: Stocks; Accounting
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Kaplan, Robert S., and Richard Roll. "Accounting Changes and Stock Prices." Financial Analysts Journal (January–February 1973): 48–53.
  • July 1993 (Revised May 1994)
  • Supplement

American Airlines' Value Pricing (B)

By: Alvin J. Silk
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
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Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)
  • September 2003 (Revised June 2007)
  • Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
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McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
  • 2009
  • Blog

How to Price US Citizenship

By: John A. Quelch
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Quelch, John A. How to Price US Citizenship (blog). Harvard Business Online—Marketing Know:How. November 5, 2009. https://hbr.org/2009/11/how-to-price-us-citizenship.
  • 2011
  • Working Paper

Price Competition under Multinomial Logit Demand Functions with Random Coefficients

In this paper, we postulate a general class of price competition models with Mixed Multinomial Logit demand functions under affine cost functions. We first characterize the equilibrium behavior of this class of models in the case where each product in the market is... View Details
Keywords: Customers; Income Characteristics; Price; Product Marketing; Mathematical Methods; Competition; Segmentation
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Allon, Gad, Awi Federgruen, and Margaret Pierson. "Price Competition under Multinomial Logit Demand Functions with Random Coefficients." Harvard Business School Working Paper, No. 12-030, October 2011.
  • 29 Oct 2018
  • Working Paper Summaries

Public Sentiment and the Price of Corporate Sustainability

Keywords: by George Serafeim
  • May 1976
  • Article

The Impact on Option Pricing of Specification Error in the Underlying Stock Price Returns

By: Robert C. Merton
Keywords: Price; Stocks
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Merton, Robert C. "The Impact on Option Pricing of Specification Error in the Underlying Stock Price Returns." Journal of Finance 31, no. 2 (May 1976): 333–350.
  • June 2005 (Revised October 2007)
  • Teaching Note

The Law of One Price (TN)

By: Joshua D. Coval and Erik Stafford
Teaching Note to (2-205-079). View Details
Keywords: Price
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Coval, Joshua D., and Erik Stafford. "The Law of One Price (TN)." Harvard Business School Teaching Note 205-080, June 2005. (Revised October 2007.)
  • 2016
  • Working Paper

Pros vs Joes: Agent Pricing Behavior in the Sharing Economy

By: Jun Li, Antonio Moreno and Dennis J. Zhang
One of the major differences between markets that follow a “sharing economy” paradigm and traditional two-sided markets is that the supply side in the sharing economy often includes individual nonprofessional decision makers, in addition to firms and professional... View Details
Keywords: Two-sided Market; Sharing Economy; Behavioral Economics; Revenue Management; Hospitality; Two-Sided Platforms; Price; Behavior; Experience and Expertise
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Li, Jun, Antonio Moreno, and Dennis J. Zhang. "Pros vs Joes: Agent Pricing Behavior in the Sharing Economy." Michigan Ross School of Business Working Paper, No. 1298, August 2016.
  • summer 1985
  • Article

Analyzing Your Company's Transfer Pricing Practices

By: Robert G. Eccles Jr.
Keywords: Price; Practice; Business Ventures
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Eccles, Robert G., Jr. "Analyzing Your Company's Transfer Pricing Practices." Journal of Cost Management for the Manufacturing Industry 1 (summer 1985): 21–33.
  • spring 1986
  • Article

Delegating Pricing Responsibility to the Salesforce

By: R. Lal
Keywords: Price; Sales; Employees
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Lal, R. "Delegating Pricing Responsibility to the Salesforce." Marketing Science (spring 1986).
  • July 1979
  • Article

Spectral Analysis of Stock Market Prices

By: Marc L Bertoneche
Keywords: Stocks; Markets; Price
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Bertoneche, Marc L. "Spectral Analysis of Stock Market Prices." Journal of Banking & Finance 3, no. 2 (July 1979).
  • 1984
  • Chapter

Energy Price Shocks and Macroeconomic Adjustment

By: Julio J. Rotemberg and Robert Pindyck
Keywords: Energy; Price; System Shocks; Macroeconomics
Citation
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Rotemberg, Julio J., and Robert Pindyck. "Energy Price Shocks and Macroeconomic Adjustment." In Oil Shock: Policy Response and Implementation, edited by A. Alm and R. Weiner. Cambridge: Ballinger Publishing Company, 1984.
  • February 2000 (Revised December 2000)
  • Case

Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?

By: Charles King III and Das Narayandas
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. View Details
Keywords: Price; Strategy; Brands and Branding; Marketing Strategy; Product Development; Global Range; Public Opinion; Value Creation
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King, Charles, III, and Das Narayandas. "Coca-Cola's New Vending Machine (A): Pricing To Capture Value, or Not?" Harvard Business School Case 500-068, February 2000. (Revised December 2000.)
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