Publications

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March 2019
Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu

The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details

Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers.

In this article, the authors present a... View Details

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

survey of nearly 6,000 small-business owners conducted by a team of researchers in partnership with Alignable, an online business networking platform with 4.5 million members. The survey results paint a... View Details

Keywords: by Kristen Senz; Financial Services

January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

07 Sep 2021
News

Harvard Business School Study Says Software Overlooks Millions Of Qualified Job Candidates: Here’s How To Fight Back Against The Bots

April 2015 (Revised December 2015)
Case

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun

After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details

Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia

Web

Credential of Leadership, Impact, and Management in Business | HBS Online

forward-looking business skills you can use to elevate your career, advance your team, and transform your organization. Description of silent animated video above: Learner scrolls through course content in the learning View Details

09 Nov 2023
Blog Post

The No. 1 Character Trait You Will Need to Succeed in Business

in a thriving business when a job offer comes from a company you’ve always admired that’s on the brink of bankruptcy. The risks are tremendous but so are the potential rewards – to you and society. This situation brings to mind the... View Details

23 Jan 2020
Research & Ideas

Businesses Need a 'Catalyst' to Make CSR Practices Stick

Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details

Keywords: by Michael Blanding

October 19, 2021
Article

The Facebook Trap

By: Andy Wu

Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details

Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy

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25 Jun 2020
News

Global Centers Broaden Understanding of Business and the Pandemic

As the effects of the COVID-19 pandemic spread around the world, HBS’s 15 global centers and offices have been instrumental in supporting faculty members’ research into the business impact of the pandemic and supporting alumni who have... View Details

18 Jul 2019
Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

The Internet of Things (IoT) has been near the top of the technology-hype lists for years. In 2018, Gartner’s Hype Cycle for Emerging Technologies ranked IoT platforms as cresting the “peak of inflated expectations” stage and ready to... View Details

Keywords: by Michael Blanding; Computer

Web

Past Projects | Social Enterprise | Harvard Business School

leadership among the business community by founding the Ebola Private Sector Mobilization Group (EPSMG). Our project evaluated the role that AM and EPSMG played during the Ebola crisis in Liberia. Measuring the "Impact" in Impact... View Details

01 Oct 1997
News

Shaping the Way Business Does Business: HBR at 75

professor of social sciences, now emeritus, wrote "Communications Technology - For Better or for Worse," in which he laid out concepts that paved the way for the Information Superhighway. The year was 1979. And the magazine was the Harvard View Details

Web

BiGS Fellows | Institute for Business in Global Society

Professor of Marketing, Pamplin College of Business, Virginia Tech and Co-Founder, Technology, Race and Prejudice (T.R.A.P.) Lab Turner's research explores how race and racism are built into markets, business systems, and technology. The... View Details

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

27 Jun 2019
Blog Post

My Week at Harvard Business School's Summer Venture in Management Program (SVMP)

I am incredibly grateful to have spent this past week at Harvard Business School's Summer Venture in Management Program (SVMP) aimed at introducing rising seniors to Harvard's MBA and, in all, exposing us to the impact of strong... View Details

Web

BiGS Research | Institute for Business in Global Society

world. Research Projects The Green Industrial Strategy Project A partnership between the Institute for Business in Global Society and the Berkeley Economy and Society Initiative, The Green Industrial Strategy Project aims to create a... View Details

July 15, 2022
Article

Does Elon Musk Have a Strategy?

By: Andy Wu and Goran Calic

Does Elon Musk have a strategy? Or is he just out there winging it? Looking at Musk’s many companies, common themes stand out across three areas: what fits into his vision for problems to solve, how he designs an organization as a solution to those problems, and why he... View Details

Keywords: Technology; Strategy; Vision; Resources; Organization; Platform; Closed Systems; Leadership; Complexity; Organizational Design; Vertical Integration; Problems and Challenges; Success; Auto Industry; Aerospace Industry; Media and Broadcasting Industry; Energy Industry