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Show Results For
- All HBS Web
(607)
- People (2)
- News (215)
- Research (323)
- Multimedia (1)
- Faculty Publications (58)
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- 02 Sep 2014
- First Look
First Look: September 2
are placed in perspective. Identifying and understanding one's brand heritage and the importance of brand stewardship are reinforced. Suggestions for further research-The... View Details
Keywords: Sean Silverthorne
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
acquisition by—industry giant Heineken. Purchase this case:https://hbsp.harvard.edu/product/418017-PDF-ENG Harvard Business School Case 519-007 The Brand Management of Places The View Details
Keywords: Dina Gerdeman
- 01 Jun 2022
- News
Case Study: Glass Half Full
concedes. But glass is a rare material that, while energy-intensive to create, can be reused literally for centuries. Given that, he sees a unique opportunity to build a storied brand with the potential to become a lasting household name.... View Details
- 01 Jun 2022
- News
Sunny Side
kids); another is Arrive, a venture powering the circular economy that allows any brand or retailer to rent their inventory. No place is perfect, Berardi concedes. Yet he’s optimistic the local... View Details
Keywords: Julia Hanna
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
services and quality of life. “The HBSCP projects gave me an exciting opportunity to help San Francisco break through a number of short-term challenges to be the world-class city it is rapidly becoming, while also being a great place to... View Details
Keywords: Margie Kelley
- 19 Apr 2004
- Research & Ideas
Ground-Floor Opportunities for Retail in India
Rangan brought together veterans of the retail world to share strategies for cashing in on what could be a new wave of organized retail in India. The discussion took place April 4 at the India Business Conference at HBS. Kishore Biyani... View Details
- 10 Nov 2022
- News
Peloton Founder Starts His Next Trek
A funding. "You might buy your first rug from Home Depot or Walmart, and then maybe later you're able to afford something from a place like Pottery Barn," Foley told Axios. "And then, just a fairly small number of people get to work with... View Details
- 13 Sep 2017
- Blog Post
Why We Recruit: Gorton's Seafoods
across the United States and Canada. We are constantly engaged with consumers who want food that is delicious and healthy, and we continue to innovate in order to provide products that satisfy these needs. The Gorton's brand offers a... View Details
Keywords: Consumer Products / Retail
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
should move beyond salary and traditional cash rewards to place greater emphasis on non-pecuniary, tangible and intangible rewards and recognition initiatives. We further highlight the importance of aligning rewards with universal... View Details
Keywords: Dina Gerdeman
- 25 Feb 2020
- News
Beyond the Plastisphere
reusable insulated water bottles. Kauss works with designers and artists to introduce new looks every season, often in partnership with major brands such as Disney and National Geographic. Her goal, however, is not to help people look... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for... View Details
- 01 Sep 2012
- News
On a Sound Track
them in grassroots environments, such as the US Open of Surfing; the Vans Warped Tour; local skate, snow, and music events. We are continually building authenticity in the brand by going to the places where... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
of our clients called us their “brand advocacy partner.” I thought that was cool because that’s really what this place is about — getting behind a brand to help it win in its category. CP+B has seen enormous... View Details
- Web
Lavinia Teodorescu | MBA
Violence Against Women Act – and got to better connect people in our community in need of our services. I am now working on the launch of our TPS screener for refugees, and our vision is much bigger. We want to create a virtual legal center – a View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
what loyalty means or how to build it. Reichheld, author of the 1996 bestseller The Loyalty Effect, outlines six principles of loyalty that can make the Internet a hospitable and highly profitable place for businesses to succeed. 20/20... View Details
- 01 Apr 2000
- News
HBS Global Conference Set for Berlin in June
Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early... View Details