Filter Results:
(372)
Show Results For
- All HBS Web
(955)
- People (8)
- News (280)
- Research (372)
- Multimedia (5)
- Faculty Publications (101)
Show Results For
- All HBS Web
(955)
- People (8)
- News (280)
- Research (372)
- Multimedia (5)
- Faculty Publications (101)
Sort by
- 22 May 2007
- First Look
First Look: May 22, 2007
product expectations and win over the mainstream personal care category. Can Burt's Bees become the "Starbucks of personal care" without distancing itself too much from the people, values, and... View Details
Keywords: Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on... View Details
- 09 Sep 2024
- HBS Case
McDonald’s and the Post #MeToo Rules of Sex in the Workplace
drive-through restaurant with low prices that appealed to working-class families. “The company has built its brand around family dining, so that is especially important to its culture,” explains Paine. Despite its ubiquity, McDonald’s... View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
- 26 Jul 2011
- First Look
First Look: July 26
different sources (e.g., food versus fire safety). Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning Authors:Gianpiero Petriglieri, Jack Wood, and Jennifer L. Petriglieri... View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- What Do You Think?
Neuro Economics: Science or Science Fiction?
associated with findings based on research in need of standards and more fully-developed methods. Joseph Mello points out that "these studies will produce results along two lines. First, there will be conclusions that can impact the 'tools' or processes a View Details
Keywords: by Jim Heskett
- 02 Sep 2016
- Op-Ed
The Twitter Election
spotty, thanks to continuing internecine rivalries within the Republican Party.Trump's comparative advantage is in social media. He used controversial tweets, sometimes incorporating personal attacks, to dominate the news cycle during the... View Details
Keywords: by John Quelch and Thales Teixeira
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
industry, which reached global sales of $1.9 trillion in 2019. Even before the pandemic, roughly 28 percent of global apparel transactions were happening online. At the same time, many brands had closed their physical stores in the... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
retailers rely on temporary workers during the holiday season, so training and managing frontline staff becomes essential. Finally, retail executives should be highly focused on customer service. Consumers who shop in person will likely... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details
Keywords: Re: Multiple Faculty
- 21 Jun 2011
- First Look
First Look: June 21
performance only when participants shared personal experiences prior to the task. The effects of metacognitive CQ in enhancing collaboration were mediated by affect-based trust. We discuss the theoretical and practical implications for... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
requirements or social norms, but because we are altruistic; we care intrinsically about the welfare of others. In this paper, we illustrate for these types of decisions how confusion may arise because the distinction between our personal... View Details
Keywords: Martha Lagace
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
you to talk about that experience. So it could be argued that that’s not manipulation. Now what happens with the person who says, “Oh, I had an awful experience, the staff was not courteous, my room was awful.” What are they going to do?... View Details
- 02 Sep 2008
- First Look
First Look: September 3, 2008
client's needs, obtaining projects and properly scoping out the work. The "offshore" person in India or elsewhere, along with his or her delivery team, is responsible for completing the project in a high-quality and timely way.... View Details
Keywords: Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company... View Details
Keywords: Sean Silverthorne
- 20 May 2008
- First Look
First Look: May 20, 2008
Aakash's strength, and Patel has read that a strong finance person can help position a company for success. The company has recently experienced significant growth due to a new program of branded oils, and... View Details
Keywords: Martha Lagace
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
within their company, and it helps them to solidify buy-in among employees for new strategic initiatives. In short, it allows them to build trust through talk. Interactivity: Talk is a two-way affair—an exchange of comments and questions, of musings and mutterings. The... View Details
Keywords: Re: Boris Groysberg