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      PerceptionRemove Perception →

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      • August 2005 (Revised August 2007)
      • Background Note

      Why Study Emerging Markets

      By: Tarun Khanna, Krishna G. Palepu and Kjell Ke-Li Carlsson
      Emerging markets have attracted considerable attention and are likely to become an increasingly important political and economic force. They represent an enormous opportunity for entrepreneurs, multinationals, and investors but also pose a threat for products, jobs,... View Details
      Keywords: Profit; Multinational Firms and Management; Corporate Governance; Emerging Markets; Problems and Challenges; Opportunities
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      Khanna, Tarun, Krishna G. Palepu, and Kjell Ke-Li Carlsson. "Why Study Emerging Markets." Harvard Business School Background Note 706-422, August 2005. (Revised August 2007.)
      • Article

      Positioning The Nation State

      By: John A. Quelch and Katherine E. Jocz
      Having a clear, differentiated positioning gives a country an advantage in attracting investment, business and tourism, and in building markets for its exports. Countries like Greece, Spain and Chile are successfully repositioning themselves using coordinated marketing... View Details
      Keywords: Sovereign Finance; Country; Product Positioning; Global Strategy; Government and Politics
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      Quelch, John A., and Katherine E. Jocz. "Positioning The Nation State." Place Branding 1, no. 3 (2005): 229–237.
      • June 2005 (Revised June 2006)
      • Case

      Ducati Corse: The Making of a Grand Prix Motorcycle

      By: Francesca Gino and Gary P. Pisano
      Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details
      Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy
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      Gino, Francesca, and Gary P. Pisano. "Ducati Corse: The Making of a Grand Prix Motorcycle." Harvard Business School Case 605-090, June 2005. (Revised June 2006.)
      • June 2005 (Revised March 2006)
      • Background Note

      Delivering Strategic Human Resource Management

      By: Boris Groysberg, Andrew N. McLean and Cate Reavis
      This note reviews the history of the human resources (HR) function and the strategic human resources management (SHRM) movement, wherein HR managers' aspired to be strategic partners with line managers. Reviews practices for implementing a strategic-business-partner... View Details
      Keywords: Human Resources
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      Groysberg, Boris, Andrew N. McLean, and Cate Reavis. "Delivering Strategic Human Resource Management." Harvard Business School Background Note 405-049, June 2005. (Revised March 2006.)
      • June 2005
      • Article

      This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype

      By: A.J.C. Cuddy, M. I. Norton and S. T. Fiske
      Americans stereotype elderly people as warm and incompetent, following from perceptions of them as noncompetitive and low status, respectively. This article extends existing research regarding stereotyping of older people in two ways. First, we discuss whether the... View Details
      Keywords: Stereotyping; Prejudice and Bias; Age; Attitudes
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      Cuddy, A.J.C., M. I. Norton, and S. T. Fiske. "This Old Stereotype: The Stubbornness and Pervasiveness of the Elderly Stereotype." Journal of Social Issues 61, no. 2 (June 2005): 267–285.
      • January 2005
      • Article

      Perceived, Relative Power and Its Influence on Negotiations

      By: Rebecca Wolfe and Kathleen L. McGinn
      Keywords: Negotiation; Perception; Power and Influence
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      Wolfe, Rebecca, and Kathleen L. McGinn. "Perceived, Relative Power and Its Influence on Negotiations." Group Decision and Negotiation 14, no. 1 (January 2005): 3–20.
      • December 2004 (Revised August 2005)
      • Case

      Managing a Public Image: Sophie Chen

      By: Robin J. Ely and Ingrid Vargas
      Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype.... View Details
      Keywords: Leadership; Perception; Relationships; Diversity
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      Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Sophie Chen." Harvard Business School Case 405-052, December 2004. (Revised August 2005.)
      • December 2004 (Revised August 2005)
      • Exercise

      Orientation to the Public Image Assessment Exercise

      By: Robin J. Ely
      The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process... View Details
      Keywords: Reputation; Perception
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      Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
      • 9 Dec 2004 - 11 Dec 2004
      • Conference Presentation

      Perceptions of Women in Business: The Good, the Bad and the Interesting.

      By: C. G. Brush, N. M. Carter, E. J. Gatewood, P. G. Greene and Myra M. Hart
      Keywords: Gender; Business Ventures; Perception
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      Brush, C. G., N. M. Carter, E. J. Gatewood, P. G. Greene, and Myra M. Hart. "Perceptions of Women in Business: The Good, the Bad and the Interesting." Paper presented at the Athena Signature Series, San Diego, CA, December 09–11, 2004.
      • August 2004
      • Article

      Inequality and Happiness: Are Europeans and Americans Different?

      By: Rafael Di Tella, Alberto Alesina and Robert MacCulloch
      We study the effect of the level of inequality in society on individual well-being using a total of 123,668 answers to a survey question about “happiness”. We find that individuals have a lower tendency to report themselves happy when inequality is high, even after... View Details
      Keywords: Equality and Inequality; Happiness; Global Range; Local Range; United States; Europe
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      Di Tella, Rafael, Alberto Alesina, and Robert MacCulloch. "Inequality and Happiness: Are Europeans and Americans Different?" Journal of Public Economics 88, nos. 9-10 (August 2004): 2009–42.
      • July 2004
      • Article

      Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance

      By: Benoit Monin, Michael I. Norton, Joel Cooper and Michael A. Hogg
      Keywords: Perception
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      Monin, Benoit, Michael I. Norton, Joel Cooper, and Michael A. Hogg. "Reacting to an Assumed Situation vs. Conforming to an Assumed Reaction: The Role of Perceived Speaker Attitude in Vicarious Dissonance." Group Processes & Intergroup Relations 7, no. 3 (July 2004): 207–220.
      • 2004
      • Chapter

      What Do Communication Media Mean for Negotiations? A Question of Social Awareness

      By: Kathleen L. McGinn and Rachel Croson
      Keywords: Negotiation; Media; Perception; Social Issues; Media and Broadcasting Industry
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      McGinn, Kathleen L., and Rachel Croson. "What Do Communication Media Mean for Negotiations? A Question of Social Awareness." In The Handbook of Negotiation and Culture, edited by Michele J. Gelfand and Jeanne M. Brett, 334–349. Palo Alto, CA: Stanford University Press, 2004.
      • 2004
      • Chapter

      Managing the Global Brand: A Typology of Consumer Perceptions

      By: Douglas B. Holt, J. A. Quelch and Earl Taylor
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      Holt, Douglas B., J. A. Quelch, and Earl Taylor. "Managing the Global Brand: A Typology of Consumer Perceptions." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 180–201. San Francisco, CA: Jossey-Bass, 2004.
      • March 2004
      • Article

      Inflation, Inflation Variability, and Corruption

      By: Miguel Braun and Rafael Di Tella
      We present a model where agents can inflate the cost of goods needed to start an investment project and inflation variability increases monitoring costs. We show that inflation variability can lead to higher corruption and lower investment. We document a positive... View Details
      Keywords: Inflation and Deflation; Crime and Corruption
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      Braun, Miguel, and Rafael Di Tella. "Inflation, Inflation Variability, and Corruption." Economics & Politics 16, no. 1 (March 2004).
      • February 2004
      • Article

      Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support

      By: Teresa M. Amabile, Elizabeth A. Schatzel, Giovanni B. Moneta and Steven J. Kramer
      This exploratory study investigated leader behaviors related to perceived leader support, encompassing both instrumental and socioemotional support. The study first established that leader support, proposed to be a key feature of the work environment for creativity,... View Details
      Keywords: Creativity; Leadership; Behavior; Working Conditions; Perception; Performance
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      Amabile, Teresa M., Elizabeth A. Schatzel, Giovanni B. Moneta, and Steven J. Kramer. "Leader Behaviors and the Work Environment for Creativity: Perceived Leader Support." Leadership Quarterly 15, no. 1 (February 2004): 5–32.
      • June 2003
      • Article

      Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women.

      By: William B. Swann Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer and Laurie P. Milton
      Keywords: Perception; Groups and Teams; Identity; Negotiation
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      Swann, William B., Jr., Virginia S.Y. Kwan, Jeffrey T. Polzer, and Laurie P. Milton. "Waning of Stereotypic Perceptions in Small Groups: Identity Negotiation and Erosion of Gender Expectations of Women." Social Cognition 21, no. 3 (June 2003): 194–212.
      • May 2003
      • Article

      Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis.

      By: Benoit Monin and Michael I. Norton
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      Monin, Benoit, and Michael I. Norton. "Perceptions of a Fluid Consensus: Uniqueness Bias, False Consensus, False Polarization and Pluralistic Ignorance in a Water Conservation Crisis." Personality and Social Psychology Bulletin 29, no. 5 (May 2003): 559–567.
      • February 2003
      • Article

      Which Ties Matter When? The Contingent Effects of Interorganizational Partnerships on IPO Success

      By: Ranjay Gulati and M. Higgins
      This paper investigates the contingent value of interorganizational relationships at the time of a young firm's initial public offering (IPO). We compare the signaling value to young firms of having ties with two types of interorganizational partnerships: endorsement... View Details
      Keywords: Interorganizatonal Relationships; Networks; Venture Capital; Initial Public Offering; Entrepreneurship; Biotechnology Industry
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      Gulati, Ranjay, and M. Higgins. "Which Ties Matter When? The Contingent Effects of Interorganizational Partnerships on IPO Success." Strategic Management Journal 24, no. 2 (February 2003): 127–144.
      • 2003
      • Article

      Do Incentives Work? The Perception of A Worldwide Sample of Senior Executives

      By: Michael Beer and Nancy Katz
      Keywords: Motivation and Incentives; Management; Perception
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      Beer, Michael, and Nancy Katz. "Do Incentives Work? The Perception of A Worldwide Sample of Senior Executives." Human Resource Planning 26, no. 3 (2003): 30–44.
      • 2002
      • Chapter

      Eliciting Mental Models through Imagery

      By: Gerald Zaltman
      Keywords: Perception; Cognition and Thinking
      Citation
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      Zaltman, Gerald. "Eliciting Mental Models through Imagery." Chap. 22 in The Languages of the Brain, edited by Albert M. Galaburda, Stephen M. Kosslyn, and Yves Christen. Cambridge: Harvard University Press, 2002.
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