Publications

September 2008
Case

Steven Scheyer: Renegotiating the Newell Rubbermaid Relationship with Wal-Mart

By: James K. Sebenius and Ellen Knebel

In April 2001, Newell Rubbermaid's incoming CEO Joe Galli tapped Steve Scheyer to become President of Newell Rubbermaid's soon-to-be-created Wal-Mart Division. Scheyer had to renegotiate a partnership with Wal-Mart--Rubbermaid's largest customer--that had grown... View Details

Keywords: Customer Focus and Relationships; Distribution Channels; Partners and Partnerships; Negotiation Process

June 2005 (Revised March 2007)
Case

ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana

By: V. Kasturi Rangan

By June 2004, ACHAP, a three-way partnership of The Bill and Melinda Gates Foundation, Merck, and the Botswana government, had committed nearly $60 million of the $100 million toward various AIDS education, prevention, and treatment programs. It was time to evaluate... View Details

Keywords: Business or Company Management; Growth and Development Strategy; Social Marketing; Corporate Social Responsibility and Impact; Performance Evaluation; Business and Government Relations; Partners and Partnerships; Health Industry

Find at Harvard

January 1999
Case

Bell Atlantic and the Union City Schools (C1): Project Explore

By: Rosabeth M. Kanter and Ellen Pruyne

The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its... View Details

Keywords: Partners and Partnerships; Education; Business and Community Relations; Wireless Technology; Education Industry; Telecommunications Industry; New Jersey

08 Feb 2016
News

Why TPP isn’t the real problem for American jobs

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

to explore how MMAC can expand and deepen this important private sector partnership to accelerate the area’s 1400+ Black and Brown-owned businesses, helping create new family-supporting jobs and reduce the racial wealth gap. Why did you... View Details

March 2007 (Revised November 2012)
Case

Parmalat Uruguay (A)

By: Paul Marshall and Gustavo Herrero

Three young MBAs create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must negotiate with... View Details

Keywords: Mergers and Acquisitions; Restructuring; Entrepreneurship; Borrowing and Debt; Negotiation; Performance Improvement; Uruguay

31 Oct 2013
News

What Board Directors Really Do in Their Free Time

Michael T. Moynihan

Michael Moynihan is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School. Mike is currently teaching Creating Brand Value, an MBA elective course on brand strategy. He has also served as an Executive Fellow at Harvard Business... View Details

June 1992 (Revised September 1993)
Case

Serendipity Software

Two partners, Anne Salpryn and Tom Hilliard, successfully develop a creative software company. While Anne becomes more managerially oriented, Tom wants to remain a software project creator. The partnership becomes jeopardized as Tom's personal life begins to fall apart... View Details

Keywords: Partners and Partnerships; Entrepreneurship; Software; Leadership Style; Gender Characteristics; Conflict and Resolution; Information Technology Industry

03 Apr 2019
News

Do Your Experiential Marketing Moves Produce Enough ROI?

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

2001
Case

Encylopedia Britannica (A)

By: Vijay Govindarajan and Praveen Kopalle

Two Scotsmen, Colin Macfarquhar, a printer, and Andrew Bell, an engraver, formed a partnership in 1768 to publish a "Dictionary of Arts and Sciences." The initial three-volume set was published as Encyclopedia Britannica. By 1990, consumers were purchasing the volumes... View Details

Keywords: Competition; Software; Books; Information Publishing; Publishing Industry

Read Now

06 Apr 2010
News

Harvard Business School Career & Professional Development Receives IBM Excellence In Career Services Award

14 Feb 2019
News

Plotting a Path Forward on Climate Change

HBS Professor Mike Toffel; Jeremy Grantham (MBA 1966), cofounder and Chief Investment Strategist of GMO, LLC; Gina McCarthy, Director of C-CHANGE (Center for Climate, Health and the Global Environment) at the Harvard T.H. Chan School of Public Health; and David Perry... View Details

December 2002 (Revised February 2005)
Case

Cap Gemini Ernst & Young (B): A Global Merger

By: Ashish Nanda

The negotiations for the merger between Cap Gemini and Ernst & Young conclude, resolving issues of how to bring together Ernst & Young consulting partnerships from all over the world into the publicly held Cap Gemini. Reactions to the merger were optimistic within Cap... View Details

Keywords: Partners and Partnerships; Negotiation; Multinational Firms and Management; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues

25 Mar 2014
News

A fresh bite of the Apple

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

October 1981 (Revised August 2010)
Case

Quabbin Cablevision Company

By: Henry B. Reiling

Several entrepreneurs are considering the purchase of an existing cable TV business with the financial assistance of several investors. They must decide whether to establish the company as a partnership or a corporation, and how to capitalize the company for an optimal... View Details

Keywords: Mergers and Acquisitions; Business Organization; Television Entertainment; Entrepreneurship; Capital Structure; Taxation; Telecommunications Industry; Massachusetts

September 2003 (Revised November 2003)
Case

Raiser Organization, The

By: John A. Davis and Alison Berkley Wagonfeld

Jennifer and Philip Raiser, a sibling partnership who inherited a real estate management and ownership company from their father, ponder the strategic and financial challenges facing their family business. Reviews the history of the business and asks what the best... View Details

Keywords: Business History; Family Business; Growth and Development Strategy; Real Estate Industry