Publications

31 Oct 2013
News

What Board Directors Really Do in Their Free Time

June 2005 (Revised March 2007)
Case

ACHAP (African Comprehensive HIV/AIDS Partnerships): the Merck/Gates Initiative in Botswana

By: V. Kasturi Rangan

By June 2004, ACHAP, a three-way partnership of The Bill and Melinda Gates Foundation, Merck, and the Botswana government, had committed nearly $60 million of the $100 million toward various AIDS education, prevention, and treatment programs. It was time to evaluate... View Details

Keywords: Business or Company Management; Growth and Development Strategy; Social Marketing; Corporate Social Responsibility and Impact; Performance Evaluation; Business and Government Relations; Partners and Partnerships; Health Industry

Find at Harvard

Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

January 1999
Case

Bell Atlantic and the Union City Schools (C1): Project Explore

By: Rosabeth M. Kanter and Ellen Pruyne

The third in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Describes Bell Atlantic's efforts to identify an appropriate site for testing emerging telecommunications technology and its... View Details

Keywords: Partners and Partnerships; Education; Business and Community Relations; Wireless Technology; Education Industry; Telecommunications Industry; New Jersey

03 Apr 2019
News

Do Your Experiential Marketing Moves Produce Enough ROI?

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

to explore how MMAC can expand and deepen this important private sector partnership to accelerate the area’s 1400+ Black and Brown-owned businesses, helping create new family-supporting jobs and reduce the racial wealth gap. Why did you... View Details

March 2024 (Revised May 2024)
Case

Masterpiece for the Masses: The First Art Exchange ARTEX

By: Lauren Cohen, Anastasiya Siroochenko (Siro) and Sophia Pan

Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow... View Details

September 2023 (Revised January 2024)
Case

AI21 Labs in 2023: Strategy for Generative AI

By: David Yoffie, Orna Dan and Elena Corsi

Israeli generative artificial intelligence company AI21 Labs was founded in 2017 to realize the vision of true machine intelligence. It sought to reinvent writing and reading and in 2020 it launched Wordtune, an app using GenAI software to offer alternate text... View Details

Keywords: Decision Making; AI and Machine Learning; Innovation Strategy; Growth and Development Strategy; Applications and Software; Competitive Strategy; Technology Industry; Israel

October 2010 (Revised November 2010)
Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson

In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details

Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry

14 Feb 2019
News

Plotting a Path Forward on Climate Change

HBS Professor Mike Toffel; Jeremy Grantham (MBA 1966), cofounder and Chief Investment Strategist of GMO, LLC; Gina McCarthy, Director of C-CHANGE (Center for Climate, Health and the Global Environment) at the Harvard T.H. Chan School of Public Health; and David Perry... View Details

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

March 2007 (Revised November 2012)
Case

Parmalat Uruguay (A)

By: Paul Marshall and Gustavo Herrero

Three young MBAs create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must negotiate with... View Details

Keywords: Mergers and Acquisitions; Restructuring; Entrepreneurship; Borrowing and Debt; Negotiation; Performance Improvement; Uruguay

June 1992 (Revised September 1993)
Case

Serendipity Software

Two partners, Anne Salpryn and Tom Hilliard, successfully develop a creative software company. While Anne becomes more managerially oriented, Tom wants to remain a software project creator. The partnership becomes jeopardized as Tom's personal life begins to fall apart... View Details

Keywords: Partners and Partnerships; Entrepreneurship; Software; Leadership Style; Gender Characteristics; Conflict and Resolution; Information Technology Industry

September 1991
Case

Paul Olsen (A)

Paul Olsen, a doctoral management student, is considering forming a limited partnership to open a restaurant in a renovated downtown mall in Pittsburgh. He must assess the opportunity, find investors for the anticipated $250,000 start-up costs, and create a workable... View Details

Keywords: Entrepreneurship

22 Oct 2014
Video

Social Impact Investing: Alumni Initiatives

25 Mar 2014
News

A fresh bite of the Apple

February 2022 (Revised October 2022)
Case

Ample Hills Creamery

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details

Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry

July 2024 (Revised December 2024)
Case

Compass Ethics: Governing Through Ethical Principles at WeCorp Industries

By: Elisabeth Kempf and Jesse M. Shapiro

Andrew Hill is Chief Information Officer at WeCorp, a UK-based defense technology startup specializing in drone technology. WeCorp faces decisions about international licensing and AI integration in its drones. In partnership with Compass Ethics, Hill aims to establish... View Details

Keywords: Business Startups; Decision Making; Ethics; Entrepreneurial Finance; AI and Machine Learning; Technology Industry; United Kingdom

October 2009
Case

Don Soderquist: Negotiating the Wal-Mart-P&G Relationship (A)

By: James K. Sebenius and Ellen Knebel

This case describes the negotiations and strategic choices of Don Soderquist, who as Chief Operating Officer of Wal-Mart, helped to forge a major partnership with P&G in the 1980s and 1990s. The case chronicles the challenging barriers to success along with several of... View Details

Keywords: Negotiation Style; Partners and Partnerships; Leadership; Value Creation; Problems and Challenges; Management Teams; Retail Industry