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  • 12 Aug 2014
  • First Look

First Look: August 12

2014 Journal of Advertising Research Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves By: Edelman, Benjamin G. Abstract—How does View Details
Keywords: Sean Silverthorne
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

that investors who do not hold a position in the firm are leading consumers. We show that buy-side non-holders who consume calls are more likely to hold positions in competitors and to purchase the stock in the future. In addition, many... View Details
Keywords: Dina Gerdeman
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2013
  • First Look

First Look: April 30

Search, a Google travel search service, we identify and measure the impact of diverting search away from non-paid algorithmic links to competing online travel agencies. Controlling for search intent, we find that Google's differential... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

the footwear industry. So when a well-respected industry leader asked to talk about a merger, Cabot had to admit that with her "crisis of confidence," it might just be time. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

and complementary online studies provide a clear answer: yes. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53860 forthcoming Management Science Wage Elasticities in Working and Volunteering: The Role of Reference... View Details
Keywords: Sean Silverthorne
  • 03 Jan 2017
  • First Look

January 3, 2017

structure and liquidity policies—for tax or agency reasons—appears to be a key driver of their decision to simultaneously raise and pay out capital. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=48383 Online... View Details
Keywords: Carmen Nobel
  • 20 Sep 2011
  • First Look

First Look: September 20

International Airport in the summer of 2010. The need for capacity expansion was driven by significant challenges faced during the previous winter combined with substantial scheduled growth for the upcoming winter. Purchase this... View Details
Keywords: Sean Silverthorne
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54476 Trust and Disintermediation: Evidence from an Online Freelance Marketplace By: Gu, Grace, and Feng Zhu Abstract—As an intermediary improves trust between two sides of its market to... View Details
Keywords: Dina Gerdeman
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

paper: http://www.hbs.edu/research/pdf/07-022.pdf   Cases & Course MaterialsAirbus vs. Boeing (B): Should Airbus Build the VLCT Alone? Harvard Business School Supplement 707-448 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
  • 05 Feb 2019
  • First Look

New Research and Ideas, February 5, 2019

in the near future? Purchase this case:https://hbsp.harvard.edu/product/719018-PDF-ENG Harvard Business School Case 318-145 Facebook Confronts a Crisis of Trust No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

as pessimism about future economic opportunities and verify that two similar equilibria emerge. Purchase this paper from SSRN: http://papers.nber.org/papers/w12641 Three Perspectives on Team Learning: Outcome Improvement, Task Mastery,... View Details
Keywords: Sean Silverthorne
  • 20 Jul 2010
  • First Look

First Look: July 20

Online World David J. Collis, Peter W. Olson, and Mary FureyHarvard Business School Case 709-464 An abstract is unavailable at this time. Purchase this... View Details
Keywords: Martha Lagace
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55409 Harvard Business School Case 119-023 Chateau Winery (A): Unsupervised Learning This case follows Bill Booth, marketing manager of a regional wine distributor, as he applies unsupervised learning on data about his... View Details
Keywords: Dina Gerdeman
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

dollar stores to online retailers. What should Wal-Mart do as its traditional markets and core competencies no longer ensured the kind of growth that it had enjoyed for decades in the past? Purchase this... View Details
Keywords: Sean Silverthorne
  • 03 Oct 2017
  • First Look

First Look at Research and Ideas, October 3, 2017

whether EforAll has the capacity to expand, and if so, which new city it should expand to first. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/818007-PDF-ENG Harvard Business School Case 418-020 GROW: Using Artificial... View Details
Keywords: by Sean Silverthorne
  • 02 Feb 2016
  • First Look

February 2, 2016

Google's own Flight Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44724 Enhancing the... View Details
Keywords: Sean Silverthorne
  • 06 May 2014
  • First Look

First Look: May 6

commitment to recurring donations. An online experiment reveals that the 75% contingent match drives commitment to recurring donations because it simultaneously provides social proof yet offers a low enough target that it remains... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

http://www.hbs.edu/research/pdf/08-045.pdf I'll Have the Ice Cream Soon and the Vegetables Later: Decreasing Impatience over Time in Online Grocery Orders Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract How do... View Details
Keywords: Martha Lagace
  • 17 May 2016
  • First Look

May 17, 2016

contribute to over 50% of the facial care market. Given this, what should WOW do to fight skin-color based discrimination? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516079-PDF-ENG Harvard Business School Case 516-004... View Details
Keywords: Sean Silverthorne

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