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Show Results For
- All HBS Web
(592)
- People (1)
- News (142)
- Research (342)
- Events (2)
- Multimedia (6)
- Faculty Publications (138)
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- 21 Jan 2009
- First Look
First Look: January 21, 2009
Online Video Harvard Business School Case 709-447 In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online... View Details
Keywords: Martha Lagace
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number of Americans to work. “In a very flat economy... View Details
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Many newspapers saw the emergence of the Internet as an attack on their core business, and responded with online products of their own. Unfortunately, says HBS professor Clark Gilbert, the papers failed to take advantage of the Web as a... View Details
- 27 Jan 2009
- First Look
First Look: January 27, 2009
documents/opim/seminars/Steffenson_McElheran_JMP_011408.pdf Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Publication:Management Science (in... View Details
Keywords: Martha Lagace
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Professor of Marketing, Emeritus, and an adviser on the exhibit. "Many firms competed for the attention and affection of customers. And, whole new kinds of media burst on the scene. This meant that marketers needed to be particularly... View Details
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
scheduled dates—albeit in a modified (virtual) form. NFL scouts had the entire 2019 college football season to evaluate prospects. The NFL Combine, another opportunity to see select recruits in action, went ahead as planned at the start of the year, and recruits are... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that cuts across film, television, and... View Details
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
online well before any regulatory filing disclosed his holdings in the company. These tactics may have been designed for drama, but the investment strategy and its scale are nothing unusual today. Activist shareholders and the hedge funds... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore... View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
that outside expertise is often needed. Sony, a legendary marketer, outsourced its program to market products through its online "Sony Style" store, recognizing that they needed expertise in areas such as customer database... View Details
Keywords: by Poping Lin
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
earners, who may also exploit additional strategies to increase the share of total income that accrues to the top 1 percent, according to Ethan Rouen and colleagues. Shipping Fees and Product Assortment in Online Retail This study... View Details
Keywords: by Sean Silverthorne
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 20 Aug 2013
- First Look
First Look: August 20
http://www.people.hbs.edu/rgreenwood/shipsIA.pdf Cases & Course Materials Harvard Business School Case 513-703 Tyra Banks: Personal Branding No abstract available. Purchase this case: http://hbr.org/search/513703-PDF-ENG Harvard Business School Case 213-142... View Details
Keywords: Anna Secino
- 30 Jul 2024
- Research & Ideas
Do Social Movements Sway Voters? Not Really, Except for One
increase in liberal attitudes on racial issues and vote intentions for the Democrats” in the 2020 US presidential election, the paper says. While it’s unclear why the Black Lives Matter movement shifted more views than other social protests, Pons says the intense View Details
Keywords: by Sean Silverthorne
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and CEO of the streaming View Details
Keywords: by Jim Aisner
- 04 May 2010
- First Look
First Look: May 4
plan, has implications jointly for DCF and stock prices. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/210039-PDF-ENG United Breaks Guitars John Deighton and Leora KornfeldHarvard Business School Case 510-057 When social media... View Details
Keywords: Martha Lagace
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details
- 05 Jul 2016
- First Look
July 5, 2016
the ask is not avoided and factors that may be viewed self-servingly are neither introduced nor highlighted. In doing so, results from a field study and complementary online study document evidence that less prosocial behavior results... View Details
Keywords: Sean Silverthorne
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground... View Details
Keywords: by Sean Silverthorne