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14 Mar 2017
First Look

First Look at New Research, March 14

double sales. Should he focus on direct sales or add more channel partners? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817001-PDF-ENG Harvard Business School Case 516-023 Managing Marketing Data at Allstate No abstract... View Details

Keywords: Sean Silverthorne

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

Established enterprises have customer relationships, channels to market, technical capabilities, critical data and information about consumers, along with a myriad other factors that will increase the impact of any innovation they come up... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

06 Mar 2012
First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has channeled money to innovative ideas that have transformed industries... View Details

Keywords: Sean Silverthorne

19 Jan 2016
First Look

January 19, 2016

reducing the optimal taxation level. We find evidence consistent with these predictions and the entrepreneurial channel using data from the Longitudinal Business Database of the U.S. Census Bureau. The marginal effect of taxation for... View Details

Keywords: Sean Silverthorne

19 Apr 2011
First Look

First Look: April 19

hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video... View Details

Keywords: Sean Silverthorne