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- Faculty Publications (144)
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- All HBS Web (378)
- Faculty Publications (144)
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
inventory without the need to step foot in a bookstore; and then Amazon launched the Kindle e-book service in 2007, challenging the very idea of a physical book. “Not only had the traditional buying channels fundamentally shifted, but the... View Details
- 29 May 2013
- Blog Post
Reflections and learnings
to online cross-selling in Merchandising, and even did a group project on Women of Color. 8 or 10 weeks is a lot of time to shape your own experience and I challenge you (and myself) to keep doing that. Be proactive, be eager and just... View Details
Keywords: Consumer Products / Retail
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to View Details
Keywords: Carmen Nobel
- 02 Jan 2007
- Research & Ideas
Most Popular Articles of 2006
a fundamental rethinking of how entrepreneurship works. The Strategic Way to Go to Market Too often channel strategies develop at the last minute—when a product is ready to go to market. But this haphazard approach leaves a lot of... View Details
Keywords: by Sean Silverthorne
- 01 Mar 2012
- News
Shop Talk, Different Avenues
disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and... View Details
- 21 Nov 2024
- News
Mother Nurture
Julia Cole, Tina Keshani, and Sophia Richter (Illustration by Gisela Goppel) When Tina Keshani (MBA 2020), Julia Cole (MBA 2020), and Sophia Richter (MBA 2020) met at Startup Boot Camp in their first year at HBS, they quickly discovered they shared a vision to create a... View Details
Keywords: Margie Kelley
- 24 Apr 2012
- First Look
First Look: April 24
in this organization in whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such View Details
Keywords: Carmen Nobel
- 08 Jul 2014
- First Look
First Look: July 8
label Prada, and jeweler Bulgari. Publisher's link: http://hbr.org/2014/07/how-brand-tourists-can-grow-sales/ar/1 Forthcoming Journal of Marketing Research (JMR) Risk, Information, and Incentives in Online Affiliate Marketing By: Edelman,... View Details
Keywords: Carmen Nobel
- 01 Mar 2010
- News
Money Matters
are common in the United States, “no other company in India is working on this model, and it represents a huge channel innovation,” he explains. To hone iTrust’s credentials as a thought leader in financial advice, the firm quickly... View Details
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
getting the help they need.” To that end, Simons created a free online job design optimization tool. Try it out to see if your job is offering a healthy mix of responsibility and support. If the answer is no, then talk to your supervisor... View Details
Keywords: by Carmen Nobel
- Blog
Crossing the Bridge from Program Learning to Practical Application
learning." Barnes accepted the invitation and did an amazing job. She's since become part of four more sessions, two online and two in person. In delivering lectures, Barnes has tried to channel HBS... View Details
- 01 Sep 2014
- News
Alumni Achievement Awards 2014
on the next big thing, Dahod marries technological understanding with management expertise to solve high-tech problems and build cutting-edge companies. With five advanced degrees and five successful startups under his belt, Dahod View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
retailers trying to balance their stock. Future research should provide an even deeper look into how and why online channels drive a shift in sales toward the tail. Elberse sees great potential in studying... View Details
- Web
2.1.4 Classroom Non-Attribution | MBA
attribution in online channels or platforms, students may be reluctant to approach any question, particularly controversial ones, with the openness and vulnerability they need to grow and to learn from one... View Details
- 13 Mar 2018
- First Look
March 13, 2018
fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to increase advancement in a... View Details
Keywords: Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
customization to the online environment and credible monitoring and punishments. I analyze the pricing, enforcement, and channel management policies of a manufacturer over several years. During this period,... View Details
- 11 Nov 2002
- Research & Ideas
Women Entrepreneurs Usher in the Next Generation
they were quite special—which was a risk from other people's point of view. But she didn't see it as all that risky because she knew what they were made of." Swan ran the Latin America channel as general manager before moving to... View Details
Keywords: by Martha Lagace
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
channels have been steadily increasing, and a much larger fraction of sales at brick-and-mortar channels is affected by online channels. Shopper behavior and expectations have... View Details
- 24 Mar 2015
- First Look
First Look: March 24
marginal benefit of higher capital requirements related to this channel significantly exceeds the marginal cost, indicating that U.S. capital requirements have been sub-optimally low. Download working paper:... View Details
Keywords: Sean Silverthorne
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
benefit. In the first instance, observing that millions of people connect to friends and strangers on social platforms, some companies have chosen to enter the fray in a similar way, by trying to build relationships with people online as... View Details