Filter Results:
(487)
Show Results For
- All HBS Web
(487)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (142)
Show Results For
- All HBS Web
(487)
- News (89)
- Research (354)
- Events (3)
- Multimedia (3)
- Faculty Publications (142)
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
(the quintessential two-sided platform) must serve both men and women. Q: Please give some examples of these markets. A: Examples are pervasive in today's economy and range from dating clubs (men and women), financial exchanges, real estate listings, View Details
- 16 Nov 2010
- First Look
First Look: November 16, 2010
had suggested—and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue to pursue an... View Details
Keywords: Sean Silverthorne
- 28 Oct 2014
- First Look
First Look: October 28
for its ad campaigns through Agency Machine, its proprietary online platform. CEO John Winsor wanted to change the way that advertising was done, a difficult task in an industry entrenched in traditional... View Details
Keywords: Carmen Nobel
- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their suppliers—need to adjust to this directional reality at a slower,... View Details
- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
- 31 Jan 2023
- Research & Ideas
It’s Not All About Pay: College Grads Want Jobs That ‘Change the World’
potentially lowering wage inequality in the labor markets.” The findings come at a time that communities expect more from companies and HR departments wrestle with the vexing combination of economic concerns and labor shortages. While the authors don’t speculate on why... View Details
Keywords: by Rachel Layne
- Web
Marketing Awards & Honors - Faculty & Research
for "The Value of Descriptive Analytics: Evidence from Online Retailers" with Ron Berman ( Marketing Science , 2022). Shunyuan Zhang : Nominated for the 2022 John D. C. Little Award for “Frontiers: Can an AI Algorithm Mitigate Racial... View Details
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
In seeking information on beauty products prior to purchase over the last year, 67% of respondents consulted social media influencers and 59% consulted third-party product reviews. However, company advertisements and public... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
focus only on high-profile cases, and that capture theory applies more cleanly to policies that slip under the public's radar screen, we have never seen the economic theory of regulation advertised as "a theory of minor legislative... View Details
Keywords: Martha Lagace
- 17 Apr 2012
- First Look
First Look: April 17
Users who exceeded the limit of 20 free articles per month were required to pay for either a digital or print subscription. The newspaper industry had been suffering from revenue declines over the past decade, and the transition to digital media was difficult to... View Details
Keywords: Carmen Nobel
- 24 Oct 2011
- Research & Ideas
The Yelp Factor: Are Consumer Reviews Good for Business?
digital age is a fertile area of his research. Luca is looking at rankings, expert evaluations, online consumer reviews, and quality disclosure laws to see how they work in market settings, and which are most important for consumers. To... View Details
- Web
Industry Information - Alumni
In addition to providing industry insights, the magazine includes several rankings on topics ranging from "Top 25 Consultants," "Best Firms to Work For," “Small Jewels," and "Women in Consulting." Vault Online Career Library In-depth... View Details
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling,... View Details
Keywords: by Kristen Senz
- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian coffee industry price premiums... View Details
Keywords: Sean Silverthorne
- 27 Sep 2011
- First Look
First Look: September 27
the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect restaurant demand? I investigate this... View Details
Keywords: Sean Silverthorne
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
cheap quartz watches, SMH and other Swiss watchmakers used the success as an opportunity to reintroduce mechanical watches to the market. This time they were advertised not simply as precision timepieces, but as carefully crafted luxury... View Details
- 15 Jul 2019
- Book
Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence
researches tax policy, international finance, and corporate finance. The book grew out of his efforts to make finance more accessible through executive education teaching and his online course Leading with Finance. His previous book, The... View Details
Keywords: by Dina Gerdeman
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- Web
In the News - Creating Emerging Markets
Professor Geoffrey Jones, Flipkart's sale to Walmart didn't signal that founders of the online retail firm were less patriotic than an earlier generation of business leaders. It meant they were driven by different value system. 08 Jun... View Details