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    • All HBS Web  (2,672)
      • Faculty Publications  (706)

      Normative Social InfluenceRemove Normative Social Influence →

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      • 2018
      • Working Paper

      Reverse the Curse of the Top-5

      By: Robert S. Kaplan
      The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and... View Details
      Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research
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      Kaplan, Robert S. "Reverse the Curse of the Top-5." Harvard Business School Working Paper, No. 19-052, October 2018.
      • October 2018 (Revised July 2019)
      • Technical Note

      The Brand Management of Places

      By: E. Ofek and Nathaniel Schwalb
      The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details
      Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion
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      Ofek, E., and Nathaniel Schwalb. "The Brand Management of Places." Harvard Business School Technical Note 519-007, October 2018. (Revised July 2019.)
      • October 2018 (Revised August 2019)
      • Case

      Everybody Knows: Russia and the Election

      By: Rawi Abdelal, Rafael Di Tella and Galit Goldstein
      Following a contentious presidential race, Donald Trump’s 2016 election destabilized America’s status quo. Academics, journalists, politicians and the public at large examined why Trump had won. Many Americans, inside and outside the government, asserted that a... View Details
      Keywords: Strategic Industry; Strategic Alliances (Business); Business And Government; Business And Public Policy; Business And Society; Media Businesses; Media Content; Media Slant; Media Regulation; Internet Of Everything; Government Policy; Politics; Political Campaigns; Political Strategy; Political Turmoil; Government; Government Regulation; Security; International Business; International Relations; National Security; Political Elections; News; Media; Internet and the Web; Rights; Problems and Challenges; Globalization; Business and Community Relations; Business and Government Relations; Government Legislation; Risk and Uncertainty; Cognition and Thinking; Conflict and Resolution; Identity; Civil Society or Community; Culture; Public Opinion; Social Issues; War; Social Media; Public Administration Industry; United States; Russia
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      Abdelal, Rawi, Rafael Di Tella, and Galit Goldstein. "Everybody Knows: Russia and the Election." Harvard Business School Case 719-012, October 2018. (Revised August 2019.)
      • Article

      The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation

      By: Jon M. Jachimowicz, Oliver P. Hauser, Julia D. O'Brien, Erin Sherman and Adam D. Galinsky
      Sustaining large-scale public goods requires individuals to make environmentally friendly decisions today to benefit future generations. Recent research suggests that second-order normative beliefs are more powerful predictors of behaviour than first-order personal... View Details
      Keywords: Climate Change; Energy; Environmental Sustainability; Household; Behavior; Values and Beliefs; Forecasting and Prediction
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      Jachimowicz, Jon M., Oliver P. Hauser, Julia D. O'Brien, Erin Sherman, and Adam D. Galinsky. "The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation." Nature Human Behaviour 2, no. 10 (October 2018): 757–764.
      • August 28, 2018
      • Article

      How Intermittent Breaks in Interaction Improve Collective Intelligence

      By: Ethan Bernstein, Jesse Shore and David Lazer
      People influence each other when they interact to solve problems. Such social influence introduces both benefits (higher average solution quality due to exploitation of existing answers through social learning) and costs (lower maximum solution quality due to a... View Details
      Keywords: Transparency; Social Influence; Collective Intelligence; Interaction; Problem Solving; Collaboration; Intermittant; Breaks; Always On; Communication Technologies; Communication; Design; Information; Management; Leadership; Organizational Design; Organizational Structure; Performance; Social and Collaborative Networks; Information Technology
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      Bernstein, Ethan, Jesse Shore, and David Lazer. "How Intermittent Breaks in Interaction Improve Collective Intelligence." Proceedings of the National Academy of Sciences 115, no. 35 (August 28, 2018).
      • August 2018
      • Case

      Christine Lagarde

      By: Julie Battilana, Carin-Isabel Knoop, Vanessa Ampelas and Noemie Assenat
      For a modular presentation of the same material, please see “Christine Lagarde (A): A French Prime Minister Calls” (HBS No. 419-017), “Christine Lagarde (B): Being a Public Servant” (HBS No. 419-018), and “Christine Lagarde (C): Managing the IMF” (HBS No. 419-019).... View Details
      Keywords: Change; Personal Development and Career; Power and Influence; Leadership; Gender; Leading Change
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      Battilana, Julie, Carin-Isabel Knoop, Vanessa Ampelas, and Noemie Assenat. "Christine Lagarde." Harvard Business School Case 419-016, August 2018.
      • August 2018
      • Case

      Christine Lagarde (A): A French Prime Minister Calls

      By: Julie Battilana and Carin-Isabel Knoop
      This case covers formative events and influences in Christine Lagarde’s childhood and her trajectory from studying political science and law to heading the world’s largest law firm. As she prepares to transition back to practice in 2005, the new Prime Minister of... View Details
      Keywords: Personal Development and Career; Power and Influence; Decision Making
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      Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (A): A French Prime Minister Calls." Harvard Business School Case 419-017, August 2018.
      • August 2018
      • Case

      Christine Lagarde (B): Being a Public Servant

      By: Julie Battilana and Carin-Isabel Knoop
      This case covers the career of Christine Lagarde from 2005 to 2011 after she joins the French Government. After serving several grueling years as Finance Minister during the financial crisis that started in 2007/2008, she is being considered as the next Managing... View Details
      Keywords: Personal Development and Career; Government and Politics; Financial Crisis; Power and Influence
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      Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (B): Being a Public Servant." Harvard Business School Case 419-018, August 2018.
      • August 2018
      • Case

      Christine Lagarde (C): Managing the IMF

      By: Julie Battilana and Carin-Isabel Knoop
      This case covers the career of Christine Lagarde from 2011 to 2018 as she takes the helm of a troubled multilateral organization during a time of deepening economic turmoil. As the first female leader of the International Monetary Fund (IMF), and as a non-economist,... View Details
      Keywords: Personal Development and Career; Power and Influence; Change Management; Global Range; Gender; Equality and Inequality; Climate Change
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      Battilana, Julie, and Carin-Isabel Knoop. "Christine Lagarde (C): Managing the IMF." Harvard Business School Case 419-019, August 2018.
      • 2020
      • Working Paper

      Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field

      By: Wei Cai, Susanna Gallani and Jee-Eun Shin
      There is consensus, both in the literature and in practice, about knowledge sharing within organizations being a key determinant of success. However, organizations struggle to sustain employees’ engagement in knowledge sharing. One challenge lies in the fact that,... View Details
      Keywords: Organizational Knowledge Sharing; Employee Driven Innovation; Innovation Appropriability; Contract Design; High-powered Incentives; Low-powered Incentives; Incentives; Pay-for-Performance; Rank-and-file; Employees; Knowledge Sharing; Innovation and Invention; Motivation and Incentives; Creativity; Performance
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      Cai, Wei, Susanna Gallani, and Jee-Eun Shin. "Incentive Power and Knowledge Sharing Among Employees: Evidence from the Field." Harvard Business School Working Paper, No. 19-015, August 2018. (Revised April 2020.)
      • 2018
      • Chapter

      An Integrated Model of Dynamic Problem Solving within Organizational Constraints

      By: Johnathan R. Cromwell, Teresa M. Amabile and Jean-François Harvey
      Book Abstract: Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a... View Details
      Keywords: Organizations; Problems and Challenges; Creativity
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      Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey. "An Integrated Model of Dynamic Problem Solving within Organizational Constraints." In Individual Creativity in the Workplace, edited by Roni Reiter-Palmon, Victoria Kennel, and James C. Kaufman. San Diego, CA: Academic Press, 2018.
      • July–August 2018
      • Article

      When Technology Gets Ahead of Society

      By: Tarun Khanna
      New technologies can be unsettling for industry incumbents, regulators, and consumers, because norms and institutions for dealing with them don’t yet exist. Interestingly, businesspeople in emerging economies face similar challenges: The rules are unclear and... View Details
      Keywords: Technological Innovation; Society; Situation or Environment; Infrastructure; Entrepreneurship; Performance Effectiveness; Cooperation
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      Khanna, Tarun. "When Technology Gets Ahead of Society." Harvard Business Review 96, no. 4 (July–August 2018): 86–95.
      • June 2018
      • Teaching Note

      Difficult Conversations and Dealing with Challenging Situations at Work

      By: Boris Groysberg and Amram Migdal
      Teaching Note for HBS Nos. 416-031, 416-032, 416-033, 416-034, 416-035, and 416-036. View Details
      Keywords: Communication; Communication Intention and Meaning; Human Resources; Employee Relationship Management; Management Skills; Performance; Performance Evaluation; Personal Development and Career; Relationships; Groups and Teams; Social Psychology; Attitudes; Behavior; Conflict and Resolution; Conflict Management; Emotions; Perception; Personal Characteristics; Perspective; Power and Influence; Prejudice and Bias; Reputation; Satisfaction; Trust
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      Groysberg, Boris, and Amram Migdal. "Difficult Conversations and Dealing with Challenging Situations at Work." Harvard Business School Teaching Note 418-084, June 2018.
      • Article

      Does 'Could' Lead to Good? On the Road to Moral Insight

      By: Ting Zhang, Francesca Gino and Joshua D. Margolis
      Dilemmas featuring competing moral imperatives are prevalent in organizations and are difficult to resolve. Whereas prior research has focused on how individuals adjudicate among these moral imperatives, we study the factors that influence when individuals find... View Details
      Keywords: Moral Insight; Ethical Dilemma; Could Mindset; Divergent Thinking; Moral Sensibility; Creativity; Decision Choices and Conditions
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      Zhang, Ting, Francesca Gino, and Joshua D. Margolis. "Does 'Could' Lead to Good? On the Road to Moral Insight." Academy of Management Journal 61, no. 3 (June 2018): 857–895.
      • June 2018
      • Article

      Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

      By: Clarence Lee, Elie Ofek and Thomas Steenburgh
      We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details
      Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science
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      Lee, Clarence, Elie Ofek, and Thomas Steenburgh. "Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged." Management Science 64, no. 6 (June 2018): 2473–2495. (Lead Article.)
      • May 2018
      • Teaching Note

      Maggie Wilderotter: Evolution of an Executive

      By: Boris Groysberg and Robin Abrahams
      Teaching Note for HBS No. 417-091. View Details
      Keywords: Personal Development and Career; Personal Characteristics; Leadership Style; Networks; Gender; Power and Influence; Telecommunications Industry; United States
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      Groysberg, Boris, and Robin Abrahams. "Maggie Wilderotter: Evolution of an Executive." Harvard Business School Teaching Note 418-068, May 2018.
      • Article

      If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency

      By: Netta Barak-Corren, Chia-Jung Tsay, Fiery Cushman and Max Bazerman
      We study how people reconcile conflicting moral intuitions by juxtaposing two versions of classic moral problems: the trolley problem and the footbridge problem. When viewed separately, most people favor action in the former and disapprove of action in the latter,... View Details
      Keywords: Moral Sensibility; Judgments; Problems and Challenges; Conflict and Resolution
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      Barak-Corren, Netta, Chia-Jung Tsay, Fiery Cushman, and Max Bazerman. "If You're Going to Do Wrong, at Least Do It Right: Considering Two Moral Dilemmas at the Same Time Promotes Moral Consistency." Management Science 64, no. 4 (April 2018): 1528–1540.
      • March 2018 (Revised March 2019)
      • Technical Note

      Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains

      By: Tatiana Sandino
      This note explains how several retail and service organizations use a practice described here as “structured empowerment” to balance control and flexibility as they grow. I define structured empowerment as a practice that grants employees both (a) the power to make... View Details
      Keywords: Service Operations; Standards; Employees; Service Delivery; Decision Making; Power and Influence; Retail Industry; Service Industry
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      Sandino, Tatiana. "Control or Flexibility? Structured Empowerment Offers Both — Lessons from Retail & Service Chains." Harvard Business School Technical Note 118-082, March 2018. (Revised March 2019.)
      • March 2018
      • Exercise

      Does It Hurt To Ask?

      By: Alison Wood Brooks
      Does It Hurt To Ask? (DIHTA) is an interactive exercise that pairs students (in groups of two) for a brief, spontaneous, open-ended conversation during class. Each student is given instructions to ask many questions (as many as possible) or few questions (ideally zero)... View Details
      Keywords: Interpersonal Communication; Communication Strategy; Perception; Information; Power and Influence
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      Brooks, Alison Wood. "Does It Hurt To Ask?" Harvard Business School Exercise 918-037, March 2018.
      • 2018
      • Introduction

      Introduction

      By: Sophus A. Reinert
      BOOK ABSTRACT: When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of... View Details
      Keywords: Markets; Moral Sensibility; Government and Politics; Trade; History
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      Reinert, Sophus A. "Introduction." Introduction to Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought, edited by Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert, and Richard Whatmore, 1–22. Cambridge, MA: Harvard University Press, 2018.
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